Facebook groups can be set to one of three privacy settings; these are:
Public: Anyone can see the things members post and share. If people have a personal Facebook account, they can even see a list of the group’s members, admins and moderators.
Private and visible - Private and visible Facebook groups can be found in searches; potential members must be accepted by the page admins.
Private and hidden - Private and hidden Facebook groups do not show up in search results. Only people who are invited to the group can see them.
Facebook groups allow you to interact with your audience in ways you can’t on your Facebook business page. For example, you can ask your members questions about new products and services you may plan to release and fine-tune your offering before it’s launched into the public arena.
Facebook groups are a great way to build up long-lasting relationships with your customers and evoke a sense of community. Customers tend to be loyal to businesses that treat them well; interacting with, involving and engaging group members on a regular basis shows that the business cares, which in turn creates brand loyalty and trust.
Members will actively receive notifications about new posts on the group’s feed (unless they choose to turn these notifications off). These notifications proactively keep group members interested and in-the-know about the topics you choose.
People in your Facebook group will most likely be your customers or people interested in your business. No one forces them to participate and actively talk about/interact with your brand. Take advantage of their curiosity and learn their likes and dislikes. Ask for feedback on your brand and implement any changes you deem necessary. It’s sometimes difficult to see your business and brand through customers’ eyes, and Facebook groups offer an opportunity to gather crucial market research.
As the group will be your Facebook group, you’ll be able to promote your products and services; however, it’s important that you don’t bombard your audience. This could see your audience lose interest – you don’t want them to think that they’re simply in the group to be sold to.
Overall, Facebook groups are a great way to create a community, made up of customers old and new, as well as people interested in what you have to offer.
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