Sitting in the middle of time

“On the 3rd day of Christmas, my true love gave to meeee…

...more time.” Okay, maybe she didn’t actually give me more time, but Trigger campaigns market your products/services automatically - without you needing to be..

Marketing

Sitting in the middle of time

“On the 3rd day of Christmas, my true love gave to meeee…

...more time.” Okay, maybe she didn’t actually give me more time, but Trigger campaigns market your products/services automatically - without you needing to be..

Dragons Den studio at media city

Would you appear on Dragons’ Den?

To pitch to these titans of the business world may be a dream for some entrepreneurs—not just to get their financial backing...

Girl recording piano playing on mobile phone

“On the second day of Christmas, my true love gave to meeee....

…well, me, in HD!” This year has proved how incredibly important digital marketing is; it’s shown it to be one of the main ways to communicate with customers in today’s..

linkedIn logo on phone

“On the first day of Christmas, my true love gave to meeee…

...one LinkedIn Social Selling Index” LinkedIn’s Social Selling Index is a great way to evaluate how you utilise LinkedIn for free. Of late, I haven’t personally..

Shopper holding paper bag with sign of Black Friday

Are Black Friday deals as good as they seem?

Whilst Black Friday discounts seem a good deal to shoppers, the event is not necessarily for our benefit...

Speedee and Fido Dido

Mascots in advertising

Nowadays, you don’t see many mascots in advertising. Most companies today seem to want to create a serious atmosphere.

4 different coloured credit cards in a black wallet

Contactless card limit raised to £100

The limit for such transactions used to be £30; however, when cash payments were discouraged during the pandemic for fear of passing on the virus, this was raised to £45. The latest amendment has seen the limit more than double to £100.

Woman with smartphone shown giving 5 star review

What’s ‘social proof’?

Nowadays, it’s common for consumers to turn to those who have had dealings with you for an accurate picture.

male customer and female car dealer shaking hands at showroom

Do you follow up on your sales?

Many small business owners fail to follow up on the enquiries they receive if a sale doesn’t instantly occur. This can be for various reasons...

buttons with facebook instagram twitter and ticktok logos

Social media demographics and trends for 2022

What will 2022 bring? Will we see a shift in demographics or user numbers on some of the more well-known platforms? Will there be another new site like TikTok to snap at their heels?

woman with gray hair faced towards wall

Ageism, the last taboo…

This is quite a personal post. I know from speaking to women in my network that I’m not alone in my thoughts and how I’m judged by society...

Together we Create written on wall in paint

Where do you find inspiration for your content?

As editor and the most prolific writer for ITK Magazine, having penned more than 200 articles for the site over the last year, I will admit that my ideas for content can sometimes dry up.