Shot in space, Earth, Moon,

Branson in space…should he do more for his fellow humans on Earth?

In the last couple of weeks, Branson has been one of a handful of billionaires to exit the Earth’s atmosphere.

02/08/21

Marketing

Shot in space, Earth, Moon,

Branson in space…should he do more for his fellow humans on Earth?

02/08/21

In the last couple of weeks, Branson has been one of a handful of billionaires to exit the Earth’s atmosphere.

Hole in a white wall exposing bricks and showing a waiting room

People buy a hole in their wall, not a drill…

29/07/21

I used to do copywriting for small businesses a long time ago, when websites were still new-fangled inventions (I’m old, I know). I soon stopped offering this service...

Computer with UNSPLASH page displayed

What guest posting could do for your business

28/07/21

Blogging may seem like it’s had its heyday, but given how populated the internet is in 2021, and how long-form content is becoming the darling of search engines with every update.

Opportunity words on a phone screen

There are opportunities in a crisis…

19/07/21

The pandemic has been brutal to most businesses. Pubs, restaurants, the travel industry…I could cite more examples of sectors that have been hugely impacted by social distancing rules and the restrictions of various lockdowns.

Business papers that have been printed.

Is print media dead?

14/07/21

With print comes production costs and the burden of distribution. Most people seek information and conduct their business, online in 2021. It’s easier to be topical when content can instantly be posted and put in front of an audience’s noses.

Facebook and Messenger Symbols

How social media scheduling tools could work against you..

13/07/21

For small business owners, tools such as Hootsuite and Sprout Social can save them time and stress. When entrepreneurs produce their social media content, they don’t have to set an alarm to post it at the required time...

Graphic of a Marketing Funnel

Funnelling your customers

07/07/21

It’s a common word in marketing: ‘funnels’. The idea being that, from the moment a potential customer sets eyes on your shop/site, they’re taken on an effortless journey with various pause points.

Woman using voice systems on her phone

Are businesses adapting to voice search technology?

06/07/21

Go back five years, and the most common way to conduct a search on the internet via such as Google or Bing was to enter a keyword or short phrase in the search box then wait for the results.

Social Media Likes

Why businesses need to be consistent when it comes to their content

02/07/21

Many of us know that content is king. In this highly competitive business world, content can help you develop a brand presence, increase audience engagement, and drive more sales.

Looking into the future.

Can businesses now look to the future?

01/07/21

Keeping a business afloat, especially during a pandemic, is incredibly challenging—something that many entrepreneurs found during 2020/2021. Due to difficult economic times, various small businesses faced huge setbacks, with many on the verge of closure.

Youtube button

How YouTube stars become millionaires

28/06/21

It can seem too good to be true to those on the outside looking in. A young guy or girl creating videos from their bedroom, with just their iPhone, earning the kind of money most of us can only dream of.

Blocks showing sad, neutral and happy faces.

Negative reviews don’t have to be bad news

22/06/21

There’s no pleasing everyone when you’re in business. Really, you can’t. That’s why, in marketing, we talk about appealing to your target market, as your product or service, generally, will not appeal to everyone..