• Increase in heating bills due to Wo...

    26/10/20

    Man working on laptop and holding documents working from home

    Typically, during the winter, when people are in work (i.e. at their employers’ workplaces), their heating at home may run for an hour or so...

  • Could these social media updates he...

    23/10/20

    Pen and Pad on a Laptop

    There are few people who are still not on social media in 2020—maybe even those who’ve previously abstained joined up during......

  • Why you need a Google My Business P...

    22/10/20

    Google Icon on mobile on red background

    Think of what you do when searching for some information, a company or a product on the internet…if you’re like the vast majority of us, you...

  • Coveting a home office...

    20/10/20

    Person working on a laptop with a camera and coffee on a wooden desk

    With so many people forced to work from home during the national lockdown and beyond, because of Covid-19 and social distancing regulations,...

  • Home décor trends to enjoy and imit...

    16/10/20

    Picture of a large kitchen with Dinning table

    Given that we’ve seen so much of our homes this year, due to local and national lockdowns, and with some people’s homes doubling as their wo...

  • The Word of Mouth Secret...

    19/10/20

    Networking word made out of scrabble tiles

    Everyone in business knows that the best business comes from word of mouth recommendations. Indeed, various studies have shown that over 90%...

  • IKEA helping the issue of waste...

    15/10/20

    Ikea shopping trollies parked up

    The impact that humans have had on the planet during the last hundred years or so has been a huge cause for concern for climate scientists a...

  • Backlash over arts advert...

    13/10/20

    Picture of the Cyber Advert from the UK goverment

    There’s been a bit of a hullabaloo about a recent government campaign that centred on retraining for another career. Though it featured a f...

  • 007 proves the final nail in cinema...

    13/10/20

    Empty dirty cinema seats

    Cinemas were amongst the many businesses that were forced to close completely when national lockdown restrictions were imposed in March 2020...

  • No hope for young people in the job...

    14/10/20

    Robot looking for a Job

    There’s no doubt that the pandemic and lockdown have impacted young people, and we’re not just referring to the palaver surrounding school l...

  • Generic Trademarks you might be usi...

    09/10/20

    Thermos flasks

    The best examples of generic trademarking (in the UK) are Hoover and Sellotape. Hoover, in particular, is the most generic term for a vacuum...

  • Are we on course to become cyborgs...

    08/10/20

    cyborg lady

    The industry that creates wearable tech has boomed over the last few years. Fitbits, for example, are no longer a luxury but an essential it...

  • The businesses that have thrived fr...

    12/10/20

    Man checking orders for his home site

    As we were—and, in some areas, continue to be—confined to our homes, our spending habits had to alter. Experiences had no choice but to be.....

  • What is phishing and how can you pr...

    21/10/20

    Computer hacker trying to steal your information

    Phishing is a computer hacker’s pastime. He or she sends out spam emails (i.e. casting their line) that require the recipient to act (i.e. o...

  • Is the novelty wearing off for home...

    06/10/20

    Woman working from home getting stressed

    Back in March, a significant proportion of the population were forced to work from home when the UK went in a national lockdown. Fast forwar...

  • Making Your Office Covid Secure...

    05/10/20

    Collection of 3 people wearing mask to protect against Covid-19

    With schools and Parliament having returned, following the Covid-19 pandemic, the government has also been pushing for office staff to retur...

  • Charities struggling to survive aft...

    30/09/20

    Donate word written on a little wooden circle.

    Charities have always faced challenges when it comes to their income, but the current pandemic is threatening the survival of many organisat...

  • Can your business cope without you...

    05/10/20

    x ray of broken collarbone

    Business owners can become so wrapped up with the running of their business that they can fail to see the bigger picture – particularly, wha...

  • Will the travel industry survive th...

    29/09/20

    Pink Flamingo floating on clear water

    Quarantine rules change constantly, and the risk of infection is no less in other countries than in the UK. Even if you can find a flight to...

  • Can your business survive another l...

    02/10/20

    Empty Pub

    The government has previously come under fire for not being prepared for the coronavirus pandemic. Apparently, they, and previous administra...

  • What is the new Kickstarter scheme ...

    28/09/20

    Kickstart scheme logo

    Rishi Sunak’s new scheme aims to give out of work 18-24 year olds valuable workplace-based...

  • Act now to avoid making redundancie...

    18/09/20

    Successful businessman being made redundant

    Faced with fewer sales, or no sales at all, more businesses would have folded if they’d been required to pay their employees as well as thei...

  • Will Zoom replace in-person custome...

    21/09/20

    Zoom call with coffee

    With so many people working from home, business meetings, training and online events used video streaming platforms such as Zoom or Microsof...

  • Finding Your Focus...

    07/10/20

    Mountain lake in camera lens

    Striking out on your own and setting up a new business can be mentally, physically and emotionally challenging. You will need to be both res...

  • Blind marketing vs. informed market...

    24/09/20

    Four pieces puzzle squares diagram for business presentation infographic or marketing strategy.

    Do you pull ideas straight from your head? Or do you do your research, looking at what content/messages your competitors produce, at buying ...

  • What image are you driving forward...

    17/09/20

    Nice and calm blond, middle-age businesswoman standing at her office. Looking at camera. She wearing a black formal suit and white t-shirt.

    Think of your typical tradespeople. It’s highly likely that he/she’ll drive a white van of some sort. Yes, it’s a practical vehicle, but bei...

  • Are we heading for a second nationa...

    16/09/20

    Image of Flu COVID-19 virus cell under the microscope on the blood.Coronavirus Covid-19 outbreak influenza background.Pandemic medical health risk concept with disease cell as a 3D renderer.

    The conspiracy theorists are pushing against the ruling, claiming the whole coronavirus pandemic is a hoax and simply a way for the powers-t...

  • Is Pinterest as a marketing tool ol...

    15/09/20

    Pinterest On a laptop PC

    Though they were once big players, sites such as MySpace, Google+ and Vine are just three examples of popular platforms that are either......

  • Is working from home all it’s crack...

    11/09/20

    Woman designer at work drawing sketches of interior. Designer`s modern workplace.

    Many people enjoy the convenience of homeworking, some having tried it out for the first time during lockdown. It often equals a reduction i...

  • Customers matter...

    10/09/20

    Closeup of a man choosing wooden dice with smiling face out of three options in a conceptual image of customer satisfaction.

    If there isn’t a protest or demonstration happening around you, there likely has been one recently or there will soon be thousands marching ...

  • Raising Finance for Start-Up Busine...

    22/09/20

    UK pound coin on its side with a black background

    The lockdown measures introduced as part of the UK’s response to the global coronavirus pandemic have changed the way many of us work beyond...

  • Maintaining employee wellbeing when...

    15/09/20

    Close up hand of woman designer at work drawing sketches of interior. Designer`s workplace, top view.

    However, the world right now feels a little crazier, with changes to day-to-day life, social distancing, worries about the economy, and fear...

  • How to keep customers on your websi...

    09/09/20

    Mock up of cartoon screen with mans hand

    With so many distractions and things to see across the web, it’s a huge achievement to have someone land on your website. They may have arri...

  • KFC’s strapline, no longer ‘Finger ...

    08/09/20

    The upshot of KFC logo on the corner of a building

    After 64 years of using their infamous strapline: ‘Finger Lickin’ Good’, they’ve effectively deleted the words ‘Finger Lickin’,...

  • Why is water so important to human ...

    07/09/20

    Water

    A person can go without food for around a month in a survival situation; however, they would only last a few days if they had no water. Dehy...

  • What does your business card say ab...

    03/09/20

    Man holding Novus Marketing Solutions Business Card

    Today’s technology allows anyone to design their own business cards, and because there are so many template options, e.g. Vistaprint...

  • How will this year’s GCSE/A-Level r...

    02/09/20

    Female GCSE Students Opening Exam Results

    Some employers are still getting used to Michael Gove’s system, in which he changed the traditional ‘A, B, C’ grading at GCSE into ‘1-9’. Ev...

  • Optimising video for people with ac...

    01/09/20

    An isometric image containing equipment commonly used in Video production.

    A lot of people tend to assume that the developers will take care of this, the social media network will take care of this, or that people w...

  • Optimising text for people with acc...

    27/08/20

    wheelchair covered with optimised text

    A lot of people tend to assume that site developers will take care of this, that social media network will take care of this, or that people...

  • Making entrepreneurial dreams a rea...

    26/08/20

    Box of Rise coffee

    Raising funds for a new business venture can be a daunting task and, often, it’s what puts most people off from getting started. There are m...

  • Resolving the myths about business ...

    25/09/20

    Illustarted example of a VoIP system

    When talking about communications within businesses, either old or new (or startup), a lot of terms are often thrown around, such as VoIP, c...

  • Optimising images for people with a...

    25/08/20

     Illustration of Disabled man at work

    A lot of people tend to assume that the developers will take care of this, the social media network will take care of this, or that people w...

  • The use of social media influencers...

    21/08/20

    Young female taking a selfie

    Using influencers to sell your brand, product or service is not a new initiative. Social media platforms such as Instagram and YouTube tend ...

  • Touchless touchscreens?...

    20/08/20

    Man holding a smartphone

    What does the future hold when it comes to technology and how we interact with it as humans? How about a screen that predicts what you‘re go...

  • Understanding the Traineeship Progr...

    19/08/20

    Men sat around a table taking notes

    The Treasury said, ‘Expanding traineeships will be part of a wider package to support young people and to ensure they have the skills and tr...

  • NEW: Instagram Reels...

    18/08/20

    Male hand holding a phone displaying the Instagram logo

    So now that Instagram has released this new feature, how can you incorporate it into your marketing strategy? ...

  • The economy shrank by a fifth durin...

    12/08/20

    Broker predicting recession in 2020 due to global corona virus pandemic.

    It must come as no surprise to anyone that the UK’s economy has suffered because of lockdown restrictions arising from the coronavirus globa...

  • Using Facebook for your business...

    17/08/20

    collection of facebook icons in blue as badges on white backgrounds

    Facebook enjoys more than 1.69 billion users each month. With this many people active on the platform, your target audience is bound to be o...

  • Health and Safety for new start-ups...

    13/08/20

    Flooting Do Not use sign in swimming pool

    Whilst it may not be as exciting or glamourous as designing your branding or ordering your first reusable coffee cup with your logo on, the ...

  • There has never been a better time ...

    11/08/20

    Laptop and folders on a shelf in the office, pinboard on the background, business workspace and technology

    If I had a pound for every time I’ve heard someone say that, I’d be a very wealthy man. The desire to be in control of your own destiny is.....

  • Why TikTok is so popular?...

    14/08/20

    tiktok icons shown on a mobile phone up close and a desktop

    TikTok users can choose to overlay popular songs on their videos, as well as voiceovers, sounds clips and sound effects. Backgrounds......

  • Understanding the furlough scheme...

    10/08/20

    Empty jar on a table with the word Savings stuck to the glass

    The furlough scheme was introduced in the UK to help prevent mass redundancies. However, the scheme is set to finish in October.....

  • Ready to Launch? ...

    07/08/20

    Portrait picture of Suzanne Smith

    Setting up a new business might not have been your ‘Plan A’. That’s 100% okay. Contrary to popular belief, not all business owners are born ...

  • What are we buying, post-lockdown?...

    07/08/20

    Picture of UK high street

    In the early days of the pandemic, you could have been forgiven for thinking the only things of value were hand sanitiser, pasta, flo......

  • When Mr. Nobody runs your social me...

    06/08/20

    a hashtag created using french fries on a pink background

    Prompted by the government’s ‘Eat Out to Help Out’ scheme that’s running throughout August, I scanned the list of participating restau......

  • Keep on moving in VR...

    05/08/20

    computer drawing of virtual reality house

    Whether looking for your first home or your forever home, thanks to COVID-19, virtual house hunting has been given a boost. Social.......

  • Will you be flying any time soon?...

    04/08/20

    Aircraft, photo taken from under the aircraft

    After being isolated for the last five months and many having holidays postponed or cancelled (in some cases postponed then cancelled!)......

  • 9 tips to generate more traffic thr...

    03/08/20

    A blue little bird using a mobile phone with twitter on it

    mainly due to the fact it’s constantly up to date, it's easy to access new and trending topics, and it’s a simple platform to navigate.......

  • Tips for a healthier lifestyle...

    31/07/20

    Large collection of fresh fruits and vegetables.

    The level of obesity in the UK is in the news at the moment, following the introduction of new measures by the government, concerning junk f...

  • Calories on menus a case of ‘too mu...

    30/07/20

    Man holding Menu in front of his face

    Boris Johnson - following his battle with coronavirus and the realisation that his weight had an impact on his recovery.....

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