Web code

Should we be worried about what the internet knows about us?

We all know that our devices are constantly listening to us, and that cookies built into websites track our cursor’s every move. It’s how marketing unfolds in 2021

23/07/21

Social Media

Web code

Should we be worried about what the internet knows about us?

23/07/21

We all know that our devices are constantly listening to us, and that cookies built into websites track our cursor’s every move. It’s how marketing unfolds in 2021

Automation with little robots

Can you automate all the jobs you hate in your business?

15/07/21

Look to the public sector, namely supermarkets, and Artificial Intelligence (AI) evokes a lot of fear amongst their employees. ‘AI will eventually take my job!’ is a common fear that’s often voiced.

Facebook and Messenger Symbols

How social media scheduling tools could work against you..

13/07/21

For small business owners, tools such as Hootsuite and Sprout Social can save them time and stress. When entrepreneurs produce their social media content, they don’t have to set an alarm to post it at the required time...

Blog word spelt out in dice blocks

How to choose the right images for your social posts and blogs

12/07/21

They claim that a picture says a thousand words…even if you’ve written a thousand words and you’re about to post these online, it’s recommended that you still include a picture in your post. Mainly because search engines prioritise content that contains imagery in their search results.

Social Media Likes

Why businesses need to be consistent when it comes to their content

02/07/21

Many of us know that content is king. In this highly competitive business world, content can help you develop a brand presence, increase audience engagement, and drive more sales.

Youtube button

How YouTube stars become millionaires

28/06/21

It can seem too good to be true to those on the outside looking in. A young guy or girl creating videos from their bedroom, with just their iPhone, earning the kind of money most of us can only dream of.

3d version of the twitter logo on a blue background

Twitter Blue: Is Social Media Worth Paying For?

25/06/21

In early June, Twitter launched their ‘first-ever subscription offering’, Twitter Blue. However, the social media platform, launched in 2006, is quick to emphasise the fact that ‘a free Twitter is not going away, and never will’.

Blocks showing sad, neutral and happy faces.

Negative reviews don’t have to be bad news

22/06/21

There’s no pleasing everyone when you’re in business. Really, you can’t. That’s why, in marketing, we talk about appealing to your target market, as your product or service, generally, will not appeal to everyone..

Baby Boomers taking a walk

Are companies missing a trick by ignoring baby boomers?

11/06/21

We unconsciously assume that social media is something for the young to enjoy, particularly sites like TikTok and Instagram. Certainly not a route into the purses and wallets of ‘baby boomers’, i.e. those born between 1946 and 1964 who would..

Social Media Influencer

The Grey Areas of Influencer Marketing

09/06/21

Growing up with the internet, as I did, it’s of no surprise to me that traditional methods of marketing are failing to grab the attention of millennials and Generation Z. Many have wised up to the artifice and pretence of the advertisements

How social media can affect users’ mental health

08/06/21

There’s no doubt that the internet houses its fair share of trolls and keyboard warriors—people who spout derogatory, insulting, and sometimes threatening comments to anyone they come across, safe in the knowledge that they won’t..

Is Klarna revolutionising the credit industry?

04/06/21

It’s long been suggested that the younger generation be taught about pensions and investments, tax responsibilities and budgeting in school, so..