buttons with facebook instagram twitter and ticktok logos

Social media demographics and trends for 2022

What will 2022 bring? Will we see a shift in demographics or user numbers on some of the more well-known platforms? Will there be another new site like TikTok to snap at their heels?

To do list with create business plan written on sticky note with pen
woman with gray hair faced towards wall

Fluid business plans are behind successful businesses

Ageism, the last taboo…

It’s highly recommended by business coaches and successful entrepreneurs that you should create a business plan for your enterprise.

This is quite a personal post. I know from speaking to women in my network that I’m not alone in my thoughts and how I’m judged by society...

man in wheelchair with backpack

Disability representation – why the media needs to do more

The representation of disabilities within the media is certainly an improvement on what it used to be. However, the scope of representation could be wider, but this is not the main issue at hand—rather the type of representation.

person in green shirt showing two others work

Do you value new blood in your business?

I’ve been taking an interest in the job and internship opportunities currently available for young people. My eldest has just finished university and it’s an eye-opener to learn of the knowledge...

Together we Create written on wall in paint

Where do you find inspiration for your content?

As editor and the most prolific writer for ITK Magazine, having penned more than 200 articles for the site over the last year, I will admit that my ideas for content can sometimes dry up.

Not safe for Work

OnlyFans’ proposed ban of explicit content

You may have seen the recent news from popular website OnlyFans, about its plans to ban sexually explicit content on its platform from October 1, 2021. The company is one of the world’s fastest-growing social platforms.

Businessman taking advice from an experienced businesswoman.

The value of peer boards

I used to be a regular networker for my business, attending at least one event a week—sometimes three or four. This dropped off for me even before Covid happened, just because I’d scaled down my company..

Man looking at pc checking his social media

How many social media profiles should your business have?

There’s a finite amount of time in the day for small business owners, as well as a never-ending list of tasks to be done. It’s common for marketing tasks—such as creating content for social media...

Man looking for job
Jobseeker market or employer’s pick of the crop?

It’s obvious that things are now moving in the recruitment industry, given that practically every sector has opened back up again. As mentioned in one of our earlier articles, the hospitality sector in particular..

canva, photo and graphic design program
How to use Canva:

Canva is a popular cloud-based software program that helps users to design graphics and imagery. It has templates that are fully customisable, i.e. you’re able to change the colours..

Mobile phone with tiktok logo in landscape mode.
How to grow your business using TikTok

TikTok is, without a doubt, one of the fastest-growing and most popular social networks. Most of the recent trends and memes come from TikTok videos. However, TikTok isn’t just for fun anymore.

Cutout of a social media screen
What does it mean to ‘engage’ people on social media?

It’s a phrase that’s used a lot: ‘Don’t just talk AT people on social media, try and engage them…’—but what does this actually mean?

Hands working as a freelance designer on a desk
Why aren’t creative careers taken more seriously?

Art has always been a passion of mine since I was a young girl. But, like most people with long-standing interests and hobbies...

Pink Raffle tickets
Million Pound House Draws for charity, are they a scam?

You may have seen the Omaze adverts on the telly…win a beautiful house worth a million pounds; proceeds from your ticket sales will go to charity.

Unboxing a subscription box.
The rise of subscription boxes

Given how much online shopping has become ingrained in our lives, it’s perhaps easy to see the appeal of subscription box businesses.

Business Awards
Why you should enter business awards

When you’re the chief, cook and bottle-washer in your enterprise, it may seem impossible to find the time to enter business awards as you battle to keep on top of work.

Podcast set up
Podcasting still on the rise

We wrote an article for our sister company, Novus Marketing Solutions, quite a while ago, which talked about how podcasting was on the rise in business.

Selecting potential candidates for recuitment.
How to recruit well in business

The costs to recruit a new member of staff may seem insignificant, but once you consider recruitment agency fees (if relevant) and/or advertising costs, not to mention the time it takes to write out a job advert.