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More Mascots in Advertising

Today, I want to highlight some characters you might remember, which were created by one company only to be remembered for another, as well as some that were once dropped, but which were revived almost instantly.

Social Media

More Mascots in Advertising

Today, I want to highlight some characters you might remember, which were created by one company only to be remembered for another, as well as some that were once dropped, but which were revived almost instantly.

What’s ‘social proof’?

Nowadays, it’s common for consumers to turn to those who have had dealings with you for an accurate picture.

The financial impact of Facebook’s outage

Just a few days ago, Facebook forced millions of people to visit their rivals’ social media platforms and to find other ways to entertain themselves for a whole six hours.

What’s a ‘grandfluencer’?

This wasn’t a term I was aware of until recently, though I don’t know why—it makes sense, really. As you may have worked out, a ‘grandfluencer’ is an influencer of a certain age.

Social media demographics and trends for 2022

What will 2022 bring? Will we see a shift in demographics or user numbers on some of the more well-known platforms? Will there be another new site like TikTok to snap at their heels?

Where do you find inspiration for your content?

As editor and the most prolific writer for ITK Magazine, having penned more than 200 articles for the site over the last year, I will admit that my ideas for content can sometimes dry up.

OnlyFans’ proposed ban of explicit content

You may have seen the recent news from popular website OnlyFans, about its plans to ban sexually explicit content on its platform from October 1, 2021. The company is one of the world’s fastest-growing social platforms.

How many social media profiles should your business have?

There’s a finite amount of time in the day for small business owners, as well as a never-ending list of tasks to be done. It’s common for marketing tasks—such as creating content for social media...

How to grow your business using TikTok

TikTok is, without a doubt, one of the fastest-growing and most popular social networks. Most of the recent trends and memes come from TikTok videos. However, TikTok isn’t just for fun anymore.

What does it mean to ‘engage’ people on social media?

It’s a phrase that’s used a lot: ‘Don’t just talk AT people on social media, try and engage them…’—but what does this actually mean?

Should we be worried about what the internet knows about us?

We all know that our devices are constantly listening to us, and that cookies built into websites track our cursor’s every move. It’s how marketing unfolds in 2021

Can you automate all the jobs you hate in your business?

Look to the public sector, namely supermarkets, and Artificial Intelligence (AI) evokes a lot of fear amongst their employees. ‘AI will eventually take my job!’ is a common fear that’s often voiced.