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A Leap Too Far: Reflecting on Jaguar’s New Logo and Rebranding

A Leap Too Far: Reflecting on Jaguar’s New Logo and Rebranding

Jaguar’s 2024 rebranding aims for modernity, but does the new logo miss the mark?

Design

From Cinema to Screen: How Release Windows Have Changed Since the 1980s

From Cinema to Screen: How Release Windows Have Changed Since the 1980s

From years-long waits in the 1980s to today’s near-instant streaming.

How trademarks become generic...

How trademarks become generic...

How do trademarks like Hoover and Sellotape become generic?

Are we on course to become cyborgs?

Are we on course to become cyborgs?

From Fitbits and smart clothing to bionic limbs and microchip implants, discover how technology is transforming us into modern-day cyborgs.

More Mascots in Advertising

More Mascots in Advertising

Today, I want to highlight some characters you might remember.

What does your business card say about you?

What does your business card say about you?

Is it well-designed? Does it reflect your branding? Is it the right size? Is it clear what you/your company does/offers? What about the...

Directories that will help boost your SEO

Directories that will help boost your SEO

Nail your citations, keywords, and descriptions to dominate the online market.

Recognizable Logos: The Power of Branding

Recognizable Logos: The Power of Branding

Discover the historical essence and strategic significance of symbols.

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