Effective Branding Tips for Small Businesses
If you're a new small business owner, you're probably worried about how you're going to attract customers to your products or services. Branding is one tool that can help.
Marketing
Update your website!
In today's digital world, having an online presence is crucial for businesses to survive and thrive. Your website is your online storefront, and just like your physical store.
Aye aye, AI - how effective are you?
Canva has recently added its own AI image generator to its online software, and programs like DALL.E 2 and Midjourney are becoming increasingly popular.
Old marketers
According to the ONS, three-quarters of the people employed in the marketing industry are under 45. Typically a sector at the forefront of new ideas, products and technologies, it’s perhaps not surprising that young people are attracted to working in the field.
What is a skeuomorph?
When you go to save a document on Word, which button do you press? There’re many ways to do it but chances are you select the floppy disk in the top corner of the screen. Ever consider that this is a little odd?
Reminiscing on the past decade with Google Search Trends
Working in marketing, I’m always aware of current events and new trends. I have to be up on the latest social media crazes in my job, but my habit of keeping up to date with all things popular extends into my time outside of work.
What is going on at Costa Coffee?
Traditions are rife during the festive period. Every family has its own way of doing things, whether this is hanging stockings on the fireplace, seeing in the New Year with salt, coal, bread and a dark-haired man...
How marketing got Californians buying milk again
It’s California, in 1993, and milk sales had experienced a 40-year decline. The issue was hurting Californian dairy sellers’ and farmers’ back pockets. Something had to be done.
Remember onesies? They’re back!
About a decade ago, the all-in-one pyjama set was all the rage. Coming in many different styles, they made the perfect gift. You could even demonstrate your personality through your choice of ‘onesie’.
Halloween is a capitalist dream, but I’ll embrace it anyway
Celebrated every year on October 31st, Halloween usually features carved pumpkins, trick-or-treating, and scary costumes.
The rise of minimalism in branding
Nearly every big corporation you can think of has changed its branding in recent years, simplifying its design to stay on trend and give the brand a sophisticated and modern look.
‘If it ain’t broke, don’t fix it.’ Why does Instagram keep changing its features?
Instagram, owned by Facebook (now Meta), began exclusively as a photo-sharing app in 2010. In recent years, online trends have appeared to shift towards short-form video content.
