Introduction to Google Ads: A Beginner’s Guide
Google Ads is one of the most powerful tools available for businesses aiming to grow online. Whether you want to drive more website traffic, increase sales, or generate local enquiries, Google Ads offers a flexible, fast, and measurable way to reach your audience.
In this article, we’ll cover the essentials: what Google Ads is, how it works, why it’s valuable, and a few basics to help you get started.
Marketing
Google's £32 Billion Bet on Cloud Security: What Wiz Means for the Future of Alphabet
Google’s parent company, has announced its largest acquisition to date: a £32 billion all-cash deal to purchase Wiz.
A Look Back at the Most Iconic British TV Adverts of the 2000s
The 2000s, a time when TV adverts weren’t just interruptions but mini masterpieces that we actually enjoyed watching.
TikTok ban: An Act of Market Control, Not Freedom
Discover why the TikTok Ban may protect monopolies over innovation.
Blind marketing vs. informed marketing
Find out why blindly pushing out content could be a waste of time.
UK 2024 Christmas Advert Roll out
Christmas adverts from retailers have already started lighting up our screens as the festive season draws near.
What does "Demure" mean and Why is it all over your feed?
The 'Demure' Trend taking over TikTok and Linkedin
D-Day at 80: How WWII Posters Galvanized the War Effort
Discover how WWII posters galvanized the war effort.
Targeted Marketing Works… Until It Doesn’t
Explore the power of targeted marketing and the allure of defying conventional wisdom. Discover how Nike, Red Bull, and YouTube challenged..
Rebranding 101: Balancing Innovation and Tradition
Discover how to navigate the intricate world of rebranding, balancing innovation and tradition.
Spring clean your Social Media
Overhaul your social media for business growth Spring is finally here, and it's typically time to get rid of your old stuff and clean...
Could these social media updates help your business?
It takes just a few minutes to create a Social Media profile. One of the questions you’ll commonly be asked is your date of birth. Few...
What does your business card say about you?
Is it well-designed? Does it reflect your branding? Is it the right size? Is it clear what you/your company does/offers? What about the...
The benefits of Google My Business
Google My Business (GMB) is a free business tool that helps businesses of all sizes to create and maintain a listing on Google. GMB helps...
