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Online piracy is rising again: why it happened and what it means

Online piracy is rising again: why it happened and what it means

23 October 2025

Paul Francis

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After a decade in which legal streaming cut piracy rates, recent data suggest online piracy is on the rise again. The causes are complex: rising subscription costs, fragmentation of content across multiple services, the explosion of easy live streams for sport, and more sophisticated pirate tools. This article explains what changed, who is affected, which piracy formats are growing, and what rights holders and regulators are doing in response.


Computer screens display a pirate-themed website with neon graphics. A person types on a keyboard at a wooden desk, phone nearby.

How streaming briefly won the battle against piracy

In the 2010s and early 2020s, the growth of affordable, convenient streaming services helped reduce piracy. A single subscription gave users safe, high-quality access to large catalogues of film, TV and music, and the model undercut the old incentives to download or torrent. Music piracy fell particularly sharply after Spotify and similar services reached scale. The relative convenience and low friction of legal services made piracy less attractive for many users.


Why piracy is rising again

There is no single cause. Several trends converged to make piracy attractive once more.


1. Rising subscription costs and stacked services:

Streaming prices have climbed in recent years, and many households now subscribe to several platforms to watch everything they want. That perceived loss of value has nudged some viewers back to illegal sources, especially in a tighter economic climate. Industry commentators and analysts have explicitly linked price rises and subscription complexity to growing piracy traffic.


2. Fragmentation and exclusive rights:

Producers increasingly sell shows and sports rights to different platforms. A single season may be split across services or geo-locked to particular markets. For viewers, that means multiple subscriptions to follow a single show or live event. When the content you want appears behind an additional paywall, some viewers turn to pirate feeds instead. Research and reporting identify limited legal access as a key driver of piracy in several markets.


3. Live sports and real-time streaming:

Live sport is especially vulnerable. Rights holders spend billions to secure live broadcast deals, but analysts now describe pirated sports streams as being of “industrial scale”, with illegal feeds drawing tens of thousands of viewers each for major fixtures. That problem is acute because live streams provide a near-perfect substitution for the authorised broadcast and are very hard to police in real time. Reports by media analysts and industry bodies have highlighted the huge scale and financial impact.


4. New distribution methods and cheap tools:

Pirates are not limited to P2P torrents. A shift towards instant streaming, rebuilt indexing sites, “stream-host” platforms, pirate apps and modified streaming devices now enables easy, low-latency access to new releases and live events. These methods tend to lower the technical barrier for casual users who would once have avoided torrents. Monitoring firms report that while classic torrent downloads fell in some categories, streaming-centric piracy has grown.


What the numbers say

Industry tracking firms show a mixed picture but a worrying trend overall. MUSO, a large piracy monitoring firm, recorded hundreds of billions of visits to piracy sites in recent years and noted that while some year-to-year figures fluctuate, the long-term trend is upwards for certain formats and regions.


Independent analysis and consultancy reports that track user behaviour have also linked the recent upward movement in piracy traffic to consumer frustration around cost and access. One recent industry summary concluded that price rises at major streaming services have contributed materially to renewed piracy growth.


For live sports specifically, Enders Analysis and reporting in the Financial Times have shown that pirated feeds are now a significant share of consumption for some high-profile events. The industry talks in terms of “industrial scale theft” when describing these one-to-many illegal streams.


Popular piracy hubs and formats

For context, piracy today is enabled by a variety of sites and platforms. Reporting and monitoring outlets list a mixture of legacy torrent sites, new indexers, stream-hosting portals and modified app ecosystems. Examples frequently cited in industry and trade reporting include established torrent indexes and trackers such as YTS, 1337x, The Pirate Bay, and NYAA; streaming and link-aggregation sites that host or index illegal live and on-demand streams; and apps or “add-ons” for open platforms that facilitate access on cheap set-top devices. These names appear in regular lists of the most trafficked piracy services, though exact rankings change frequently.


Note: this piece names popular services where they are already widely reported, but it does not offer instructions on how to access them or advice that would facilitate infringement.


Who is harmed and how

Rights holders such as studios, broadcasters and sports leagues see direct financial impact from piracy, particularly when live audiences and subscription sales are lost. Broadcasters arguing for higher rights fees are concerned that widespread unauthorised viewing reduces the commercial case for expensive exclusive deals. Advertisers and platforms also argue that piracy undermines the incentives that fund original production.


Consumers face risks too. Many pirate feeds carry malware, poor-quality streams, or surprise charges. Modified devices and unofficial apps often expose users to security and privacy threats, and they can breach the terms of service of legitimate platform providers. Reports from industry bodies emphasise the security danger to users of jailbroken set-top boxes and pirating apps.


What rights holders and governments are doing

The response has multiple strands:

  • Enforcement and takedowns. Industry coalitions and enforcement groups continue to pursue legal action, takedowns and domain seizures. The International Broadcaster Coalition Against Piracy (IBCAP) and other organisations publish regular reports and action lists showing recent lawsuits and takedowns.

  • Technical countermeasures. Rights holders employ watermarking, automated detection, and “war rooms” to identify and terminate pirate feeds in real time, particularly for high-value live events.

  • Industry pressure on platforms. Broadcasters have urged platform providers and marketplaces to do more to block the distribution of pirating apps and to remove listings for illicit devices. Some calls have focused on vendors of popular streaming hardware where jailbroken apps are distributed.

  • Policy and legislation. In some jurisdictions, courts and regulators are enabling faster blocking and takedown orders, and some governments have strengthened penalties for commercial piracy operations. Efforts to increase platform accountability are under discussion in multiple markets, though progress varies.


Why enforcement alone will not solve it

Experience shows enforcement is necessary but not sufficient. Pirates adapt quickly, and takedowns often produce short-term disruption only for new mirrors, indexes or hosting arrangements to appear. Industry bodies increasingly argue that platform design, supply chains for illicit devices, and the economics of access must be addressed alongside enforcement. In some markets, La Liga’s technical and legal measures to block IPs in real time have reduced particular forms of piracy, suggesting that a mix of legal and technical responses can work when applied at scale. Still, these measures can be controversial when they risk collateral blocking of legitimate services.


What might reduce piracy again?

The evidence points to an integrated approach:

  • Make lawful access easier and more valuable. When content is simple to find and affordable to access, piracy falls. Bundling, fair regional licensing and more consumer-friendly pricing models will help.

  • Improve platform and marketplace controls. Tech platforms and device retailers can do more to stop the sale and distribution of modified devices and unauthorised apps.

  • Rapid technical detection for live streams. Investing in real-time detection and disruption for live event piracy reduces the immediate incentive to watch illegal feeds.

  • Public information and safer alternatives. Educating consumers about the security risks of pirate streams and offering attractive, legal short-duration passes for premium events would reduce demand.



Piracy has not returned to its early 2000s peak, but recent trends show it is adapting and, in some areas, growing again. The reasons are economic and structural: higher and fragmented subscription costs, stronger incentives to pirate live sports, new distribution channels and persistent regional access barriers. Rights holders, platforms and policymakers face a moving target. Reducing piracy sustainably will require pragmatic pricing, better legal access, technical measures and more cooperation between industry and tech platforms. The alternative is an escalation in enforcement action that risks being expensive, inconsistent and ultimately only partially effective.

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A Self-Inflicted Wound: Donald Trump’s “Liberation Day” tariffs are bad economics, worse politics, and dangerous for the global economy

  • Writer: Connor Banks
    Connor Banks
  • Apr 9
  • 3 min read

It is rare for a single policy announcement to rattle equity markets, alienate allies, inflame adversaries and baffle economists in equal measure. However, Donald Trump’s newly unveiled “Liberation Day” tariffs have managed all four. With characteristic bluster, the former (and possibly future) president declared the tariffs, 10% on all imports, with country-specific hikes up to 54%, a “Declaration of Economic Independence.” Markets promptly declared their verdict, too: the Dow dropped 1,500 points in a day.


An illustration of Donald Trump in a suit with raised hands stands before two large cargo ships on the ocean. Sky is blue with clouds, mood is serious.
Generated on Leonardo AI

What Mr Trump sees as a liberation is, in fact, a shackle. The tariffs, which aim to punish countries for trade deficits with the United States, are neither reciprocal nor rational. Instead, they are rooted in an economically naive formula that reads more like a schoolroom exercise than a trade policy. The administration divided America’s bilateral trade deficit with each country by the total value of imports, then halved it, thus producing an arbitrary set of tariffs bearing no resemblance to actual protectionism abroad.


China, the primary target, now faces a 54% tariff on all exports to America. Others, including Vietnam (46%), the EU (20%) and Cambodia (49%), are similarly punished. Countries like Canada and Mexico were spared, perhaps for their geography, not their trade behaviour. Meanwhile, U.S. consumers and firms are set to pay the price, quite literally.


Bar chart titled "Tariff Rates Imposed by U.S. Under 'Liberation Day' Policy" shows varying rates: China 54%, Vietnam 46%, Cambodia 49%, EU 20%, UK 10%, Mexico 0%, Canada 0%.

Brent Neiman in glasses, suit, and red tie stands between U.S. and green flags, exuding a professional and confident demeanor.

Brent Neiman, an economist whose work was cited in defence of the policy, called the use of his research “profoundly misleading.” Trade deficits, he noted, are not simple evidence of unfair practices but reflect complex macroeconomic conditions. “This approach has no foundation in sound economics,” said Kimberly Clausing of the Peterson Institute for International Economics. “It is the largest tax increase on American consumers in decades.”


The global response has been swift and severe. China retaliated with symmetrical tariffs and restrictions on the export of rare earth elements vital to high-tech industries. It also filed a case with the World Trade Organisation. European leaders, uncharacteristically blunt, accused Washington of "economic vandalism." Japan warned of heightened instability in the Indo-Pacific. Britain, careful not to antagonise its closest partner, called for “calm and cool heads.”


Markets have taken note. A global selloff is underway, driven by fears of a new trade war. Goldman Sachs revised its recession forecast for the United States upward, warning that inflation, financial tightening and collapsing trade flows could tip the country into contraction. Others fear a broader unravelling of the post-war trading order.


Economists have not missed the historical rhyme. The Smoot-Hawley Tariff Act of 1930, a well-intentioned attempt to protect American jobs, triggered a cascade of global reprisals and deepened the Great Depression. The “Liberation Day” tariffs are more sweeping, and the world economy today is more integrated, and thus, more vulnerable.


Bar graph comparing U.S. tariff policies: gray bar for Smoot-Hawley 1930 at 20%, blue bar for Liberation Day 2025 at 27%.

Protectionism has political appeal, especially in an election year. But there is a reason it fell out of fashion. Tariffs are a blunt instrument that often achieves the opposite of their stated aim. They raise prices, distort supply chains, invite retaliation, and seldom revive domestic industries in a meaningful way. As firms face higher input costs, they may offshore more, not less. As partners turn elsewhere for trade, American influence may wane.


The deeper worry is not just economic but geopolitical. If America signals that it can no longer be trusted to lead a rules-based trading system, others will step into the vacuum. China, for all its faults, will gladly promote its own vision of trade—one less liberal, less transparent, and less friendly to Western interests.


Mr Trump’s tariffs may generate applause at campaign rallies. But they will not bring jobs back from Guangzhou or spark a renaissance in Detroit. They may, however, help accelerate the erosion of a liberal economic order painstakingly built over decades. The cost of such “liberation” is one the world can ill afford.

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