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Watching From the Outside: Why Some Are Drawing Uncomfortable Parallels With America’s Direction

Watching From the Outside: Why Some Are Drawing Uncomfortable Parallels With America’s Direction

28 January 2026

Paul Francis

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From the outside looking in, the United States feels tense in a way that is hard to ignore. Recent news has heightened that sense even further. On 24 January 2026, federal immigration agents fatally shot 37-year-old ICU nurse Alex Pretti during an operation in Minneapolis. Pretti was a lawful gun owner and had no significant criminal record, but video footage circulating online shows him recording officers with his phone and attempting to help a woman before being pepper-sprayed, wrestled to the ground and shot multiple times by agents. His death came amid a broader surge in immigration enforcement actions in the city that has sparked widespread protests and national debate about the use of force and accountability.


Police officers in black riot gear stand in formation on cobblestone street, holding batons, creating a tense and serious mood.

The killing of Pretti, who was widely remembered by colleagues and neighbours as compassionate and dedicated to his work, has drawn sharp criticism from civil rights groups, local officials and even former U.S. presidents. Public anger has spread beyond Minneapolis to rallies in other American cities and ongoing demands for transparency and reform.


For many people overseas, including in the UK, this adds a stark, human dimension to long-standing debates about immigration enforcement, executive power, and the use of force by federal agents.


Historical Echoes and Patterns of Enforcement

What unsettles observers most is not a superficial comparison to the worst chapters of history, but the processes that unfold when state power is exercised with increasing visibility and limited accountability. In the early 1930s in Germany, for example, enforcement and security agencies were expanded, rhetoric framed certain groups as threats to public order, and legal mechanisms were adapted gradually in the name of national security. Before the worst atrocities occurred, many citizens still believed institutions would hold firm.


The parallels some are drawing today are about how language, enforcement and public perception can shift over time, not about equating present-day events with the horrors of the Holocaust or claiming that history is bound to repeat itself. Democracies do not erode overnight. They do so when extraordinary measures become normalised and when fear is used as justification for expanding state authority.


Immigration Enforcement and Public Fear

The focus on agencies such as U.S. Immigration and Customs Enforcement (ICE) and the Border Patrol under the current administration has made enforcement part of everyday conversation in a way that was once reserved for national security crises. Actions such as raids, aggressive detentions, and high-profile shootings like the deaths of Pretti and Renee Good earlier this month have drawn comparisons to historical moments when internal policing exerted extraordinary authority over civilians.


From the outside, this visibility of enforcement is unsettling. In situations where armed federal agents are deployed in large numbers to American cities, and when deaths occur in contested circumstances, the tendency is for commentators and historians to look back at how other societies responded to similar shifts in state behaviour and to ask whether existing checks and balances are sufficient.


Rhetoric and the Framing of Threats

Language plays a powerful role in shaping public opinion and policy. In the early 20th century Europe, political leaders increasingly used rhetoric that framed certain groups as dangerous or incompatible with national identity. This language made previously unthinkable policies acceptable to a broad public.


In the U.S. context, political rhetoric around immigration has in some quarters suggested that foreign nationals or dissenters pose existential threats. Critics argue that such language sets the tone for enforcement actions that might otherwise be widely criticised.


The Legal System and Incremental Change

One of the most important lessons from modern history is that authoritarian systems often emerge through the reinterpretation or expansion of existing laws, rather than through the overt suspension of democratic systems. Courts, legislatures, and enforcement agencies remain in place in the United States, but when emergency powers or discretionary enforcement are normalised, the public’s trust in institutions can be eroded.


These concerns are not hypothetical. Critics have pointed out that the legal frameworks governing immigration enforcement give federal agencies enormous discretion. When enforcement is paired with aggressive tactics in civilian urban environments, it raises questions about oversight, accountability and the protection of civil liberties.


Why Observers Abroad Are Paying Attention

The United States has long been seen as a beacon of democratic values, a country where civil liberties and the rule of law are central to national identity. From the UK and Europe, watching developments in Minneapolis and across the U.S. feels significant precisely because it tests that assumption.


Modern communication accelerates polarisation and magnifies every incident. Historical memory informs how we interpret patterns. Europe’s twentieth-century experience serves as a backdrop that makes observers sensitive to early indicators of democratic erosion, such as expanded enforcement powers, heightened rhetoric about internal threats, and the normalisation of force against civilians.


It is not that the United States today mirrors Germany of the 1930s in outcome or intent. The difference lies in context, institutions and culture. What resonates is not the specific ideology, but the processes by which states can extend authority, restrict dissent, and normalise exceptional measures in the name of order.


A Cautionary Perspective

What worries many observers is not that a totalitarian system is inevitable. Democracies are resilient and multifaceted. The U.S. still has strong independent courts, vibrant civil society and free media. But history teaches that complacency is dangerous. Democracies do not disappear because people want tyranny. They erode when early warning signs are dismissed as exaggeration.


From Minneapolis to broader immigration enforcement debates, what is happening in the United States prompts reflection on how democratic societies balance security, liberty and accountability. From the outside, that balance feels more fragile than many expected.


And in a world where U.S. domestic policy often influences global norms, those questions matter far beyond America’s borders.

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Blind marketing vs. informed marketing

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How do you approach your marketing?

Adding the missing piece

Do you pull ideas straight from your head? Or do you do your research, looking at what content/messages your competitors produce, at buying trends, popular interests, etc.? Do you find inspiration from the people/things around you?


The thing is, for most small to medium-sized businesses, there’s only so much time they have available. When it comes to the content they create across their social media profiles and website, it’s just so much quicker and easier to run with their first idea.


Is this the right way to do things, though? By just going with anything because time is scarce, how can you be sure that you’re actually producing content your audience wants to digest?


With any marketing method or technique, you should know who you’re talking to, i.e. who your ideal audience is. It’s worth remembering, however, that your audience may change slightly or waver from time to time—certainly, consumer trends/the things people talk about/get excited about move constantly. As new things emerge—whether this is a programme, piece of technology, news events or whatever—a shift in your audience’s mindset may arise, or a new opportunity. Pushing the same old, same old, will not only show your audience that you’re not really trying to capture their attention, it will also prove a huge waste of time.


There’s no doubt that creating videos, images, articles and social media posts that people actually want to see requires a little research that will need carving from your already-busy schedule, but if you get much more engagement from your followers for your efforts, surely this is worth it? 

Think of how much 2020 has seen already: the coronavirus, various high-profile companies going to the wall, the fascination over TikTok…think of your service/product and the problem it solves and how you could link it to something people are actively using, reading about, or searching for across the net.


Another tool you can use is your analytics. These statistics will tell you which of your previous posts caught people’s attention more than other content you may have put out. You will be able to see what you said that had people talking in the past, and perhaps you may also see what you could change about the less-engaging content that would make it more appealing; repurposing content will allow you to claw a little bit of time back.


Lastly, there’s no shame in actually asking your audience what they want to see. You may be surprised that what they tell you is miles away from what you think, but that’s human beings for you—we’re changeable, and unpredictable, and most of us have no clue at all about what we want!


Marketing done half-heartedly is not much better than no marketing at all. There’s actually so much you could learn from your audience/customers from opening dialogue with them; it’s just not worth thinking for them, as more often than not, you’ll probably be way off the mark.


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