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Why the ‘Driverless’ Narrative Is Failing the Freight Industry

Why the ‘Driverless’ Narrative Is Failing the Freight Industry

27 January 2026

Toby Patrick

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To many people, the thought of stepping into a driverless vehicle or being surrounded by them would seem risky. Yet despite this, according to many, the future of freight is driverless. But if we are moving towards a driverless future, we’re doing so more slowly than was expected. Is this an us problem, or is it a technology problem? 


Modern silver train on tracks in an urban area, with mountains in the background. Visible power lines and a sign in the foreground.

Fear Before Function

There’s a lot of talk about driverless technology, but the action doesn’t match the talk. If we were to go back to the start of the millennium, I think most opinion leaders would agree that we’d be surrounded by driverless cars, trains, trucks and planes. Even in today’s current state of affairs, driverless vehicles seem to make the news regularly, but how many businesses are actually using the technology? How many people have stepped into a driverless vehicle? The numbers are pretty low, and there still appears to be a massive gap between marketing and adoption. 


The Skill Shortage

The industry also appears to be at somewhat of a crossroads. Fewer people are undergoing transport training out of fear of a driverless future, but driverless technology isn’t at the point where it can replace traditional transport.


Not only does this contribute towards a driver shortage, but it has also contributed to a skill shortage in terms of developing driverless tech. While some are wary of entering the industry as a driver, others are viewing it from the opposite side, hesitant to step into technology-based roles in case the industry doesn’t come into fruition. 


This is leaving the industry with an all-around shortage, and it may explain why the vision of a driverless future hasn’t taken off. In short, the industry is in desperate need of a recruitment-driven rebrand that attracts skilled drivers, engineers and startups to help transition us from one era to the next.


The Reality

We often fall into the trap of assuming that automation and robotics replace human jobs. The reality is that advances in technology often create new jobs and opportunities. If we are to achieve a driverless future, we’ll still need humans for quality assurance, legislation, maintenance and decision making. 


Who Can Actually Build ‘Driverless’?

To bring the vision of driverless freight to life, it will require a first mover to prove that the vision is actually achievable. Often, this responsibility falls to a billion-dollar company to fund the research & development, infrastructure and marketing. Until we reach that point, driverless freight is likely to be beyond the reach of small businesses, which ultimately delays driverless freight from becoming the new normal.


Signs of Progress 

On the subject of driverless becoming the new normal, it is positive to see signs of progress. Visible progress includes the driverless cabs that are becoming increasingly normal in places like Las Vegas. Obviously, driverless freight comes with far more complexity, but it does at least stress that society’s confidence in driverless vehicles is on the up.


Final Thoughts

It doesn’t seem to be a question of if we will adopt driverless transport, but more a question of when. And we are certainly moving towards this, albeit slowly. With the likes of Tesla ploughing millions into driverless cars and driverless trains becoming increasingly common in some parts of the world, surely it’s only a matter of time until driverless freight becomes the new norm.

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Bram Stoker: The Man Who Gave the World Dracula

  • Writer: Paul Francis
    Paul Francis
  • Oct 22, 2025
  • 3 min read

Bram Stoker did not live to see how famous his creation would become. When he published Dracula in 1897, it arrived into a rapidly changing world, but the novel was not considered a sensation. It sold steadily, quietly, and respectfully. Only after his death did it begin its ascent from Gothic curiosity to cultural phenomenon.


Bram Stoker in a dark suit poses against a shadowy background. Warm lighting highlights his serious expression, creating a vintage mood.

Today, Count Dracula is one of the most recognisable fictional characters in history, influencing everything from cinema and theatre to fashion, language and popular fears. Yet the man behind it, an Irish theatre manager who wrote at night, remains a far more mysterious figure.


Early Life: A Childhood in Stillness

Abraham “Bram” Stoker was born on 8 November 1847 in Dublin, into a middle-class Protestant family. As a child he suffered from a mysterious illness that left him bedridden for years. This prolonged isolation, he later said, gave him “the habit of dreaming awake.”


He eventually recovered and attended Trinity College Dublin, where he studied mathematics and excelled in athletics, but the stage soon captured his attention. He began reviewing theatre for the Dublin Evening Mail, which led to his first encounter with the celebrated actor Sir Henry Irving.


That meeting would change the trajectory of his life.


The Theatre Years: London, the Lyceum, and Obsession

In 1878, at the age of thirty-one, Stoker moved to London to become acting and business manager of the Lyceum Theatre, working directly under Irving. He would hold the position for nearly thirty years.


The Lyceum was not just a job, it was Bram Stoker’s life. He worked punishing hours, travelling constantly on performance tours, organising schedules, finances and logistics. Irving was famously demanding, but Stoker remained devotedly loyal.


During these years, he met many notable figures, among them Ellen Terry, the Lyceum’s leading lady, and Oscar Wilde, a friend from his Dublin youth. Stoker worked in the heart of London’s artistic and intellectual world. What is remarkable is that he managed to write fiction in the margins of this exhausting career, often through the night.


A vampire with pale skin and fangs holds his black cape open. He wears a dark suit with a red-lined collar, set against a shadowy background.

The Making of Dracula

Dracula, his fifth novel, was published in 1897. It was not his first attempt at horror, earlier stories explored themes of the supernatural, but Dracula was something altogether more ambitious.


It arrived in the age of late Victorian anxiety. Britain was wrestling with fear of invasion, disease, moral decay and scientific overreach. Stoker absorbed it all. He also researched Transylvanian folklore, medieval history, the occult, and early medical science.


The form was striking. It was told through diary entries, letters, newspaper reports, ship logs: fragmented testimony that made the horror feel documentary, almost factual. Dracula is nearly invisible in the book. What matters is the growing fear he leaves behind.


The novel was well received critically, but not a bestseller. It did not become legendary until theatre and cinema got hold of it, especially after the 1931 film adaptation starring Bela Lugosi, nine years after Stoker’s death.


Other Works: Ambition Beyond the Vampire

Although history remembers him almost solely for Dracula, Stoker wrote twelve novels in total.


Notable works include:

  • The Jewel of Seven Stars (1903) : an Egyptian mummy horror story involving death, reincarnation and occult ritual. It influenced countless later “mummy“ films.

  • The Lair of the White Worm (1911) : one of his strangest, most chaotic works, involving a shape-shifting serpent-woman and pre-Christian horror.

  • The Snake’s Pass (1890) and Miss Betty (1898) : Irish and romantic novels respectively, showing his range beyond horror.


Most of these works never achieved the lasting influence of Dracula, but they reveal Stoker’s ongoing interest in folklore, resurrection, forbidden knowledge and the fine line between rational science and ancient fear.


Final Years and Death

The Lyceum Theatre declined in the early twentieth century, and with it went Stoker’s financial stability. He suffered a series of strokes beginning around 1906, which affected his speech and mobility. His health deteriorated, and money troubles followed.


Bram Stoker died in London on 20 April 1912, aged 64. Official records cite a stroke, though tertiary complications are suspected. He died not yet a household name.


His widow Florence Stoker spent years fighting for copyright against unauthorised Dracula adaptations. It was only after his death that the world began to realise the scale of what he had created.


A Legacy That Refused to Die

Bram Stoker gave nothing less than an immortal archetype to literature. His vampire was not the first, but it was the one that endured. Through cinema, theatre, television, graphic novels, video games and even comedy, Count Dracula escaped his pages and became legend.


What makes this more extraordinary is that Stoker never sought fame as an artist. He saw himself as a working professional, a steady hand behind the scenes, not the genius at the centre of the stage.


And yet, history placed him there anyway.

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