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Directories that will help boost your SEO

Brett Riley-Tomlinson
Mar 13, 2024
3 min read

Wonder blocks on the edge of a table, spelling out the word SEO

I’ve talked about localised SEO in other articles, and how it’s becoming more and more vital to businesses. As an increasing number of people switch their buying habits from in-store to online, your business must appear exactly where your target market is looking.

One of the ways to do this is through directories, and more specifically, through NAC:

Name
Address
Correspondence

To boost your localised SEO you need to have the correct citation and, more importantly, have the directories point back to your website. As a company we’ve recently researched more than 50 of the top directories in the UK - here’s our list of 29 directories that you can add your details to for free.

Before you begin to add your details to these directories you need to apply keyword research to discover the most appropriate description and keywords to use in your listing.

Description: This will be what people will read that will ultimately encourage them to get in touch with you for the product or service they require. For example, here’s a basic description that we wrote for the marketing side of our business, Novus Marketing Solutions LTD:

Novus Marketing Solutions LTD is a multi-award-winning content creation company, based in Doncaster. Specialising in branding, website design, SEO, social media advertising and videos, we make sure your product/service is seen by your target market on the most effective platform. Check out our website www.novusmarketingsolutions.co.uk or give us a ring to see how we can take your business to the next level.

This is a basic description that contains the keywords we want to be found for. Some directories ask for a short bio, others allow you to have descriptions as long as you want; that said, remember that your prospective customers will be reading these, so make sure you’re to the point. Encourage people to get in touch with you - your listing will be next to your competitors’ and people can be put off by too many words.

As well as a description, directories often ask you for:

Pictures of your business (e.g. your logo)
Videos
Services and products you offer
Business Name
Address
Company size
Email
Social media links
Phone number
Keywords you want to be found for

It’s a good idea to write these into a Word document so that you can simply copy and paste the information. It will save you a lot of time re-writing the same details.

Here’s our list of the 29 online directories in which you can be featured for free (last checked 07/07/2020).

*Freemium means free for a specific period, or that the directory offers a premium version that carries additional features.

www.google.co.uk/business – Free
www.bingplaces.com – Free
www.yell.com – Freemium
www.yelp.co.uk – Free
www.thomsonlocal.com – Freemium
www.scoot.co.uk – Freemium
www.foursquare.com – Freemium
www.uklinked.co.uk – Freemium
www.freeindex.co.uk – Freemium
www.hotfrog.co.uk – Freemium
www.lacartes.com – Freemium
www.192.com – Free
www.locanto.co.uk – Freemium
www.approvedbusiness.co.uk – Freemium
www.uksmallbusinessdirectory.co.uk – Free
www.opening-times.co.uk – Free
www.yalwa.co.uk – Freemium
www.brownbook.net – Freemium
www.businessmagnet.co.uk – Free
www.opendi.co.uk – Freemium
www.thetradefinder.co.uk – Free
www.listedin.co.uk - Freemium
www.searchme4.co.uk – Free
www.pinbud.co.uk – Freemium
www.tradepages.co.uk – Freemium
www.ukbusinessdirectoryltd.co.uk – Freemium
www.business-directory-uk.co.uk – Freemium
www.uk-businesses.co.uk – Freemium
www.bizify.co.uk – Free

If you have any problems adding your company’s details to the above directory sites, get in touch with us. We admit that it’s time-consuming, but we’re more than happy to create your listings on your behalf.

Check out our website: www.novusmarketingsolutions.co.uk; alternatively, message us by email: Info@novusmarketingsolutions.co.uk or through social media.

I hope you found the above useful. Remember, SEO isn’t just a one-off project - you need to keep developing new content to make sure you keep rising the ranks. Read our other articles to find out more about SEO and how you can do it yourself.

Have We Become Too Reliant on AI?

All Articles

13 June 2025

Paul Francis

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The ongoing unrest in Los Angeles has escalated, with President Donald Trump deploying the National Guard and Marines in an attempt to clamp down on protests. This move has drawn criticism, particularly after images surfaced showing Guardsmen sleeping on cold floors in public buildings—images that quickly sparked outrage. But this article isn’t really about that. Well, not directly.

What’s more concerning is what happened next.

As these images began circulating online, a troubling trend emerged. People started questioning their authenticity, not based on verified information or investigative journalism, but on what artificial intelligence told them. Accusations of “fake news”, “AI-generated images”, or “doctored photos” spread rapidly. Rather than consulting reputable sources, many turned to AI tools to determine what was real.

And they trusted the answers without hesitation.

These AI models, often perceived as neutral, trustworthy, and authoritative, told users that although the images were real, they weren’t recent. According to the models, the photos dated back to 2021 and were taken overseas. The implication? They had nothing to do with the situation unfolding in Los Angeles.

People believed it. Anyone suggesting otherwise was dismissed as misinformed or biased. The idea that these images were being used to fuel an anti-Trump agenda gained traction, all because an algorithm said so.

But there’s one major flaw: the AI was wrong.

These images didn’t exist online before June 2025. They aren’t from 2021. They weren’t taken abroad. They are, in fact, current and accurate, just as the original reports stated. But because AI tools misidentified them, many dismissed the truth. This isn’t just a harmless mistake; it’s a serious issue.

We are placing too much trust in machines that cannot offer certainty. These tools don’t rely on real-time data or fact-checking methods; they generate responses based on probabilities and patterns in the data they’ve been trained on. And when those outputs are flawed, people can be dangerously misled.

So what happens when more and more people begin to trust AI over journalists, subject matter experts, or even their own eyes?

We risk entering a reality where truth is no longer defined by facts, but by algorithms—where something can be deemed false not because it lacks evidence, but because a machine didn’t recognise it. If we reach that point, how do we challenge power? How do we uphold accountability? How do we know what’s real?

AI is a remarkable tool. But it is just that—a tool. And when tools are treated as infallible, the consequences can be far-reaching. If we blindly trust AI to define our reality, we may find ourselves living in a world where facts are optional, and truth becomes whatever the machine decides it is.