The Dead Internet Theory – Why Some Believe the Web is No Longer Alive

28 August 2025

Paul Francis

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The internet has long been described as a “living” network, a chaotic digital ecosystem buzzing with human creativity. But what if much of it was not alive at all? That is the provocative claim of the Dead Internet Theory, a fringe yet increasingly discussed idea that suggests bots and algorithms have quietly replaced human users across much of the web.

A hooded figure stands in a dim room, filled with tangled wires and old computers. Blue glowing screen with code, creating a mysterious vibe.

Where Did the Dead Internet Theory Come From?

The phrase first gained traction in the early 2020s on forums such as 4chan and later spread into wider digital culture. Proponents argue that somewhere around 2016 to 2017, the internet changed. They claim that organic human activity began to fade, replaced by a flood of automated bots, recycled content, and AI-generated material.

The Dead Internet Theory taps into broader concerns about the authenticity of online life. With so much engagement driven by algorithms, sponsored posts, and artificially boosted accounts, some began to ask: how much of the internet is really us?

The Link to Platforms Like Twitch

The recent revelations from Twitch, where bot purges caused a near-quarter drop in viewership, have given the theory new attention. For believers, it is proof that a large share of online activity is synthetic. If one of the internet’s most interactive platforms was propped up by artificial viewers, what does that say about the wider digital landscape?

The fear is that what looks like a bustling, vibrant network may in reality be sustained by smoke and mirrors.

How Bots Shape the Web

Bots are not inherently malicious. They can automate useful tasks such as indexing websites for search engines or scanning for cybersecurity threats. But the line between helpful automation and manipulative deception is thin. On social media, bots can inflate follower counts, sway political discourse, or amplify viral trends. On streaming platforms, they can make creators appear far more popular than they really are.

As artificial intelligence tools advance, bots are becoming harder to spot. Entire conversations, articles, or even video content can now be generated without a human in the loop. To the casual user, it may be impossible to tell the difference.

Critics of the Theory

Not everyone buys the Dead Internet Theory. Skeptics argue that while bots and algorithms are undeniably widespread, the idea that the internet is “dead” is more paranoia than reality. They suggest the theory reflects a cultural unease about how digital spaces are evolving, rather than evidence of a literal takeover.

Indeed, internet use is at record highs, and platforms continue to see strong human participation. For many, the web feels more alive than ever — but it is also noisier, more commercialised, and more curated by algorithms.

Why It Resonates

Despite criticism, the theory strikes a chord because it captures something many feel: that the online world has become less authentic. Whether it is influencer marketing that feels staged, news feeds shaped by opaque algorithms, or “viral” trends that turn out to be manufactured, the sense of the internet as a wild frontier of creativity has faded.

The Dead Internet Theory may not be literally true, but it reflects a very real anxiety — that in chasing scale, profit, and engagement, the internet has lost some of its human soul.

Looking Ahead

The Twitch bot purge has put questions of authenticity back in the spotlight. As more platforms confront inflated numbers and AI-driven content, debates around what is “real” online will only intensify.

Whether or not the internet is “dead”, the theory highlights the need for transparency. As users, we crave connection to other humans — not to machines pretending to be them. The future of the internet may hinge on how platforms, regulators, and communities choose to preserve that human core.

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Google's £32 Billion Bet on Cloud Security: What Wiz Means for the Future of Alphabet

Connor Banks
Mar 19
3 min read

In a landmark move, Alphabet, Google’s parent company, has announced its largest acquisition to date: a £32 billion all-cash deal to purchase Wiz, a fast-growing cloud security start-up. This strategic acquisition not only highlights the increasing importance of cybersecurity in the AI era but also signals Google’s ambition to challenge Amazon Web Services (AWS) and Microsoft Azure in the multi-billion-pound cloud computing market.

A Strategic Play for Cybersecurity Dominance

Wiz, founded in 2020 by cybersecurity veterans, has rapidly ascended as a key player in cloud security. The company specialises in providing tools that help organisations detect and mitigate security risks across major cloud platforms—including AWS, Microsoft Azure, and Google Cloud. Wiz’s emphasis on a multi-cloud approach has made it particularly attractive in a world where enterprises often rely on multiple cloud providers.

By acquiring Wiz, Google is making a bold statement: Security is now a top priority in its cloud strategy. This comes at a time when cybersecurity threats are escalating and businesses demand more robust protection against breaches, ransomware, and AI-driven attacks.

Why Google Needs Wiz

Despite being a tech giant, Google Cloud remains the third-largest cloud provider, trailing behind AWS and Microsoft Azure. While Google has made significant strides in AI and data analytics, it has struggled to gain an edge in cloud security—a crucial factor for enterprise clients.

Enhanced Security Portfolio: Wiz’s platform will strengthen Google Cloud’s security offerings, making it more competitive against Microsoft, which has invested heavily in security solutions.
Multi-Cloud Expansion: Unlike some past Google acquisitions that were integrated exclusively into Google’s ecosystem, Wiz will continue to support AWS and Azure, helping Google maintain a presence in rival platforms.
AI-Driven Security Solutions: With Google at the forefront of AI, Wiz’s security capabilities can be enhanced using AI-powered threat detection and automation, setting a new industry standard.

Regulatory & Competitive Challenges

However, this deal is not without challenges. Given the £32 billion price tag, Alphabet will face scrutiny from regulators in the UK, the US, and Europe, who may investigate the acquisition for potential anti-competitive concerns. Additionally, the move is expected to intensify competition with Microsoft and Amazon, both of whom have also been ramping up their cybersecurity investments.

While Wiz’s commitment to multi-cloud compatibility is a selling point, there is always the risk that competitors could respond aggressively, either by developing competing technologies or challenging the acquisition on regulatory grounds.

What This Means for the Future of Google

Alphabet’s bet on Wiz highlights a broader shift in Google’s business strategy:

Cybersecurity is no longer an afterthought—it’s a centrepiece of cloud innovation.
Google Cloud is evolving into a true enterprise powerhouse, aiming to take market share from AWS and Microsoft.
AI and security will increasingly converge, with Google leading the charge in developing AI-driven security solutions.

With the deal expected to close in 2026, all eyes will be on how Google integrates Wiz’s platform and whether this move will finally tip the balance in the cloud computing wars.

Conclusion

Google’s acquisition of Wiz is more than just a big-ticket purchase—it’s a strategic shift that underscores the growing role of security, AI, and multi-cloud infrastructure in the future of cloud computing. Whether this gamble pays off will depend on how well Google can execute its vision and convince enterprise customers that it is the safest and smartest choice for their cloud needs.