Meta (Facebook) Under Fire Again: Why the Tech Giant Faces a New Wave of Privacy Lawsuits
- Paul Francis
- Aug 6
- 4 min read
Once again, Meta is in the spotlight, and not for the reasons it might hope. This time, it finds itself under renewed legal and regulatory scrutiny across both the UK and United States, as fresh allegations emerge about its continued tracking of user data without full consent. Despite previous fines and public outcry, the tech giant behind Facebook, Instagram, and WhatsApp is facing a storm that may be more difficult to weather.

New Legal Pressure in the United States
In the US, Meta is currently facing multiple class action lawsuits, many of which revolve around privacy breaches, exploitative platform design, and the targeting of young users.
One of the most prominent ongoing cases was filed in 2023 by dozens of US states. The lawsuit accuses Meta of deliberately designing features on Instagram and Facebook that exploit young users' psychological vulnerabilities, encouraging addictive use of the platforms. The company is alleged to have known about the harm these features could cause, particularly to teenage mental health, but did little to change the design.
Another class action is gaining traction over the unauthorised tracking of user behaviour on third-party websites. This includes the alleged misuse of tracking pixels to collect data even when users are not logged into Meta’s platforms. Users claim they were unaware that their health, financial, or browsing information was being collected in the background.
These lawsuits follow in the wake of a $725 million settlement Meta agreed to pay in 2022 over the Cambridge Analytica scandal. The current cases suggest that regulatory and legal appetite for holding Big Tech accountable is only increasing.
Investigations and Pressure in the UK

Across the Atlantic, Meta is facing scrutiny from the UK’s Information Commissioner's Office (ICO). Though details of ongoing investigations remain confidential, the ICO has expressed growing concern about the use of data tracking in digital advertising. The regulator is reportedly investigating whether Meta’s ad targeting systems and platform architecture violate UK privacy laws, especially in light of recent Online Safety Act provisions.
In addition, the Competition and Markets Authority (CMA) has launched probes into how Meta collects and uses consumer data, particularly around its growing integration with virtual and augmented reality services.
The UK’s appetite for action follows similar moves in the European Union. In 2023, Ireland’s Data Protection Commission issued Meta with a €1.2 billion fine for unlawful data transfers to the United States, the largest GDPR-related fine ever issued.
A Pattern of Privacy Failures
Meta’s defenders often argue that the company is simply evolving in a fast-moving tech environment. However, critics point to a repeated pattern of behaviour that undermines public trust.
From Cambridge Analytica to hidden tracking pixels and now algorithms that allegedly harm young people, Meta’s record on user data is far from spotless. Regulators and campaigners say this pattern suggests systemic issues rather than one-off mistakes.
James Steyer, CEO of Common Sense Media, said:"Tech giants like Meta have failed to put the wellbeing of users first. We have seen this time and again. Fines may not be enough to drive real change."
What Could This Mean for Meta?
The potential financial impact of these actions could be considerable. Under GDPR, fines can reach up to 4 percent of global turnover. With Meta reporting revenue of around $135 billion in 2024, this could mean penalties in the multi-billion range.
Beyond the fines, Meta faces restrictions on how it can collect and use data. Some legal experts believe upcoming rulings may force the company to overhaul its ad systems entirely, particularly those built around inferred personal data and behavioural tracking.
There is also reputational risk. Consumers, particularly younger ones, are increasingly conscious of how their data is handled. With rival platforms emerging and concerns around AI-generated content on the rise, Meta’s grip on digital culture may be slipping.
Why It Matters to Everyone
These legal actions may feel distant from everyday life, but they reflect a deeper issue about how much control individuals have over their digital lives. Most users never read the fine print or understand the scope of the data being collected. Meta’s platforms remain free to use, but the cost is increasingly paid in privacy.
There is also a broader societal question at play. If companies continue to operate in a way that values data extraction over transparency, can regulation ever catch up? Or are we simply witnessing the beginning of a new kind of digital economy, one where personal information is the price of entry?
A Familiar Story with Higher Stakes
Whether this new wave of lawsuits and investigations leads to genuine change is yet to be seen. Meta has the resources to fight prolonged legal battles, and history has shown the company is rarely forced into long-term reform.
But there is a sense that the tide is turning. Public sentiment is shifting, and regulators appear more coordinated than ever. If Meta is once again under fire for failing to respect data boundaries, this time it may find the consequences harder to brush off.





