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Why the ‘Driverless’ Narrative Is Failing the Freight Industry

Why the ‘Driverless’ Narrative Is Failing the Freight Industry

27 January 2026

Toby Patrick

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To many people, the thought of stepping into a driverless vehicle or being surrounded by them would seem risky. Yet despite this, according to many, the future of freight is driverless. But if we are moving towards a driverless future, we’re doing so more slowly than was expected. Is this an us problem, or is it a technology problem? 


Modern silver train on tracks in an urban area, with mountains in the background. Visible power lines and a sign in the foreground.

Fear Before Function

There’s a lot of talk about driverless technology, but the action doesn’t match the talk. If we were to go back to the start of the millennium, I think most opinion leaders would agree that we’d be surrounded by driverless cars, trains, trucks and planes. Even in today’s current state of affairs, driverless vehicles seem to make the news regularly, but how many businesses are actually using the technology? How many people have stepped into a driverless vehicle? The numbers are pretty low, and there still appears to be a massive gap between marketing and adoption. 


The Skill Shortage

The industry also appears to be at somewhat of a crossroads. Fewer people are undergoing transport training out of fear of a driverless future, but driverless technology isn’t at the point where it can replace traditional transport.


Not only does this contribute towards a driver shortage, but it has also contributed to a skill shortage in terms of developing driverless tech. While some are wary of entering the industry as a driver, others are viewing it from the opposite side, hesitant to step into technology-based roles in case the industry doesn’t come into fruition. 


This is leaving the industry with an all-around shortage, and it may explain why the vision of a driverless future hasn’t taken off. In short, the industry is in desperate need of a recruitment-driven rebrand that attracts skilled drivers, engineers and startups to help transition us from one era to the next.


The Reality

We often fall into the trap of assuming that automation and robotics replace human jobs. The reality is that advances in technology often create new jobs and opportunities. If we are to achieve a driverless future, we’ll still need humans for quality assurance, legislation, maintenance and decision making. 


Who Can Actually Build ‘Driverless’?

To bring the vision of driverless freight to life, it will require a first mover to prove that the vision is actually achievable. Often, this responsibility falls to a billion-dollar company to fund the research & development, infrastructure and marketing. Until we reach that point, driverless freight is likely to be beyond the reach of small businesses, which ultimately delays driverless freight from becoming the new normal.


Signs of Progress 

On the subject of driverless becoming the new normal, it is positive to see signs of progress. Visible progress includes the driverless cabs that are becoming increasingly normal in places like Las Vegas. Obviously, driverless freight comes with far more complexity, but it does at least stress that society’s confidence in driverless vehicles is on the up.


Final Thoughts

It doesn’t seem to be a question of if we will adopt driverless transport, but more a question of when. And we are certainly moving towards this, albeit slowly. With the likes of Tesla ploughing millions into driverless cars and driverless trains becoming increasingly common in some parts of the world, surely it’s only a matter of time until driverless freight becomes the new norm.

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The Simpsons: From Springfield to the World

  • Writer: Paul Francis
    Paul Francis
  • Sep 3, 2025
  • 4 min read

Few television shows can claim to have shaped popular culture in the way The Simpsons has. First appearing in 1989 as a half-hour series, it has since become the longest-running animated sitcom in history, spanning more than three decades, with over 750 episodes to its name. Broadcast in more than 100 countries and translated into dozens of languages, the adventures of Homer, Marge, Bart, Lisa and Maggie have reached audiences in almost every corner of the globe.


Sign of a clown holding a burger with text "Krusty Burger" in bright red neon. The background has an orange building and cloudy sky.

The show has been dubbed in everything from Spanish and Arabic to Mandarin and Hindi, with some countries even localising jokes to suit regional humour. It is difficult to overstate the global footprint of Springfield’s most famous family. What began as a quirky cartoon short has become one of the most recognisable and enduring cultural exports from the United States.


The Origins of Springfield

The Simpsons was created by cartoonist Matt Groening, who first rose to fame with his underground comic strip Life in Hell. These hand-drawn comics, filled with sharp observations about life, relationships and the darker sides of modern existence, attracted a cult following. When television producer James L. Brooks asked Groening to create a series of short animated skits for The Tracey Ullman Show, Groening instead pitched a brand-new idea to avoid losing the rights to his comic strip.


The result was The Simpsons, a set of animated shorts that quickly gained popularity. In 1989, the characters were developed into their own half-hour programme on the Fox network, and television history was made.


A Family in Name and Spirit

Much of The Simpsons’ early appeal came from its relatability. The family members were deliberately imperfect, flawed and far from the pristine characters often found in American television sitcoms of the 1980s. Groening based the names of the main characters on his own family. Homer and Marge were borrowed directly from his parents, while Lisa and Maggie came from his sisters.


Bart, however, was different. Groening admitted that he originally considered naming Bart after himself, but thought it would be too obvious. Instead, he chose “Bart”, which is an anagram of “brat”, perfectly capturing the rebellious and mischievous nature of the eldest Simpson child.


Cartoon family sitting on an orange couch eating snacks. Characters have yellow skin, blue, green, and orange clothes on a white shirt.

Controversy and Criticism

With its rise in fame came criticism. Politicians and parents’ groups in the early 1990s accused Bart of being a poor role model for children, with his catchphrases like “Eat my shorts!” and “Don’t have a cow, man” considered disrespectful. At the time, then-US President George H. W. Bush famously commented that he wanted American families to be “more like the Waltons, and less like the Simpsons”.


Over the years, more serious controversies have followed. Certain episodes have been banned or removed from circulation. For instance, the episode “Stark Raving Dad”, featuring guest star Michael Jackson, was pulled from broadcast and streaming platforms after renewed scrutiny of the singer’s personal life.


Perhaps the most debated issue in recent years has been the character of Apu Nahasapeemapetilon, voiced by Hank Azaria. Critics argued that Apu perpetuated negative stereotypes about South Asians, particularly through his exaggerated accent and mannerisms. Following a documentary titled The Problem with Apu, Azaria stepped down from the role in 2020, and The Simpsons pledged that white actors would no longer voice characters of colour.


Cultural Impact and Positive Influence

For all the controversy, it is impossible to deny the show’s cultural impact. The Simpsons has tackled subjects ranging from politics and religion to the environment and technology, often using satire to make viewers reflect on real-world issues. The show’s humour has educated as well as entertained, with episodes addressing social inequality, climate change and even the workings of democracy.


Its influence on television comedy has been immense, paving the way for shows such as Family Guy, South Park, and Rick and Morty. Countless comedians and writers cite it as a formative influence, while entire university courses have been devoted to analysing its social commentary.


The Simpsons has also contributed to charitable causes, whether through themed merchandise, fundraising events, or special episodes. Despite being a cartoon family, Homer and Marge have, in their own way, helped to raise awareness of important global topics.


Original Simpsons intro from 1990-2008

Can The Simpsons Predict the Future?

One of the most enduring and entertaining internet phenomena around The Simpsons is the idea that it can predict the future. Fans have pointed to episodes that appear to foreshadow real events, from Donald Trump’s presidency to Disney’s purchase of 20th Century Fox. Others highlight the show’s apparent foresight in creating smartwatches, video calls, and even London’s Shard skyscraper before they became reality.


Some of these claims are coincidences, others are exaggerations, and a few are internet fabrications. Yet the sheer number of so-called “predictions” has given rise to memes suggesting that The Simpsons is modern television’s equivalent of Nostradamus. The truth is less mystical. The show’s writers often take existing trends and push them to absurd extremes. Given enough time and episodes, some of those extremes end up looking surprisingly accurate.


An Enduring Legacy

From its humble beginnings as a quirky sketch to its global reach today, The Simpsons has transformed the landscape of television. It has courted controversy, broken barriers in comedy, entertained millions and sparked endless debate. Its uncanny knack for being ahead of the curve only adds to its mythology.


Whether seen as biting satire, comfort television, or a bizarre oracle of the future, Springfield’s most famous family remains a cultural touchstone unlike any other.

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