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Choosing Which UK City To Start Your First Business

Choosing Which UK City To Start Your First Business

27 May 2026

Toby Patrick

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When it comes to the UK economy at the moment, a lot of prospective owners are probably of the mind that it's not the best time to start a new business. But this isn’t the case across the board. Numerous industries are either experiencing steady, consistent growth or are thriving on the chaos and remaining unfazed, like companies operating within AI and technology spaces.



While the type of industry is no doubt a huge factor that can determine the success of a business, in many cases, a company's location is just as important. Where you choose to settle can be influenced by several factors, from the cost of operations, employee wage expectations, rent, and so much more.


London

The UK’s capital is naturally home to the headquarters of a lot of very successful businesses, but with London’s high business rates, employee wage expectations and rental costs, setting up there can be eye-watering for a small, start-up business. 


While some options a bit further out from the city might be more attractive in those aspects, it’s again dependent on the type of business you own. For example, a fashion retailer might thrive in London's city centre, as footfall, tourism, and overall population are higher than in any other major city. That being said, other areas can also be more attractive in terms of costs, such as a shopping centre in Essex and so forth.


It’s also worth noting that in 2023, the average turnover for a small business in London was just over 100,000, with 9% business growth.


Leeds

Known as one of the fastest-growing tech hubs in the North. Within the digital sector alone, there was a 125% growth above the national average, which screams new opportunities to start your own tech business here. Leeds is great for that area of business, but also holds the benefits of competitive business rates, much cheaper rental compared to southern areas, and you have the added advantage of being located in a skilled talent pool of university students, which allows you to build your company, train your business, and also offers affordable wages to begin with as you grow and enter a new market. 


Manchester

England's second city and capital of the north is an unsurprisingly hub for a range of industries, with a history of success in the textile industry, but in recent years it has boasted promising opportunities for creative media and fashion, which are both going through periods of consistent growth.


Not to mention that Mancunians love their nightlife, so that would also be a promising opportunity, even if the hospitality industry is struggling by and large, bars in Manchester are having more success, as people there are heading straight to Irish bars for a pint, music and vibes so it’s something to consider for hospitality start-ups.


Fashion, like other cities such as London, is at Manchester’s core, but like other industries, it’s very competitive; that’s why incorporating a creative media element would allow new businesses within this field to thrive there.


Manchester as a whole can be expensive, but there are places where you can find a real bargain for rental units, there are also pretty competitive. It’s also worth considering that in 2023, Manchester's average business turnover was just under £90,000, with 4% growth that year.


Liverpool

Liverpool is another northern powerhouse with potential in a variety of fields and opportunities for professional services, such as tech and cybersecurity. Though it’s still a major UK city, its economy is slightly smaller than that of Manchester, while still growing consistently, but, on the bright side, operating costs are also generally lower. 


There is an art to getting your foot in the door without being bled out in the first year on business rates and rent, so Liverpool is a great place to consider starting up. It might be an easier environment in which you can build your reputation, customer base, and make a name for yourself before expanding into other major cities.


Final Thoughts

When it comes to picking which city to start your start up it’s completely dependant on what industry you want to emerge into, what you can afford in terms of business rates, wage expectations and rent prices, as while you might not turn a profit in your first year or two, you don’t want to dig yourself into a hole that will burnout your business before you’ve even started.


The vast majority of cities tend to be tech and financial hubs, which just comes with the modern-day expectations and overall growth, but there are so many other industries that are also growing to consider, and choosing something you are passionate about can make individuals, whether it’s B2B or B2C, seem so much more inviting and interested in it compared to others.


Make sure you do your research in terms of growth within that industry in various locations over the last 5 to 10 years before setting up shop anywhere, as this will give a better insight into potential trends.


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The Unforgettable and Unusual Moments in Olympic History: From "Eddie the Eagle" to the "Blood in the Water" Match

  • Writer: Connor Banks
    Connor Banks
  • Jul 25, 2024
  • 4 min read

The Olympics have always been a stage for extraordinary athletic feats, but some moments stand out not just for the records set, but for the stories that captured the world's imagination. Here are some of the weirdest and most memorable moments in Olympic history.


Eddie "The Eagle" Edwards: The Unlikely Hero of 1988



Michael "Eddie the Eagle" Edwards was not your typical Olympian. With thick glasses that fogged up during jumps and a lack of sponsorship that left him training on second-hand equipment, Edwards seemed an unlikely candidate for Olympic fame. Despite these challenges, Eddie qualified for the 1988 Calgary Winter Olympics in ski jumping after only two years in the sport. Arriving in Calgary, he quickly became a media darling due to his underdog status and charming personality. Competing against seasoned athletes, Eddie's jumps of 55m and 71m placed him last. But it wasn’t his score that made headlines—it was his sheer determination and joy in the face of overwhelming odds. The crowd cheered him on, celebrating his perseverance and spirit. Eddie’s story epitomises the Olympic spirit, leading to the introduction of the "Eddie the Eagle Rule," ensuring higher qualification standards. His tale was immortalised in the 2016 film "Eddie the Eagle," capturing the essence of his underdog story.



Eric "The Eel" Moussambani: The Spirit of the 2000 Sydney Olympics



Eric Moussambani from Equatorial Guinea had only learned to swim a few months before the Sydney Olympics and had never swum in an Olympic-sized pool. Competing in the 100m freestyle, Eric's race was a display of pure willpower. As the only competitor in his heat after the other two swimmers were disqualified for false starts, he swam at a painfully slow pace compared to world standards, finishing with a time of 1:52.72, over a minute slower than his competitors. Struggling visibly through the last meters, Eric’s determination was palpable. The crowd, realising they were witnessing something special, began to cheer him on. He finished the race to a standing ovation, earning the nickname "Eric the Eel." Eric’s story highlighted the inclusivity and spirit of the Olympics, showing that participation and effort are as celebrated as winning.


The Marathon Mix-Up: Chaos at the 1904 St. Louis Olympics


The 1904 marathon in St. Louis was a chaotic event marked by extreme heat, poor course conditions, and bizarre occurrences. From the start, the race was plagued with problems. Temperatures soared to 90°F, and the course, which was open to traffic, was a mix of dusty roads and steep hills. Fred Lorz initially crossed the finish line first, but it was soon revealed he had ridden in a car for 11 miles after suffering cramps. The real winner, Thomas Hicks, staggered across the finish line in a state of near-collapse, having been sustained by a mixture of strychnine and brandy administered by his handlers. Another runner, Andarín Carvajal, took a nap mid-race and was chased off course by wild dogs, adding to the race's absurdity. The marathon is remembered for its chaos and the lessons it imparted about organising and managing marathon events.


Nadia Comăneci’s Perfect 10: A Gymnastics Revelation in 1976


At the 1976 Montreal Olympics, 14-year-old Nadia Comăneci of Romania achieved the unthinkable. During her routine on the uneven bars, Nadia executed her moves with such precision and grace that the judges awarded her a perfect 10.0—an unprecedented score at the time. The scoreboard, not designed to display a 10.0, showed 1.00, causing confusion until it was clarified. Nadia went on to score six more perfect 10s during the Games, dominating the gymnastics events and winning three gold medals. Her performances revolutionised gymnastics, setting new standards of excellence and making her an instant icon.


The Duel in the Pool: The "Blood in the Water" Match of 1956



The 1956 water polo semifinal between Hungary and the Soviet Union, held amidst the Hungarian Revolution, was fraught with political tension. From the outset, the match was intensely physical. Hungarian player Ervin Zádor was targeted by Soviet players and emerged from the pool with a bloody gash under his eye after being punched by Valentin Prokopov. The sight of Zádor’s blood incited the Hungarian supporters in the stands, nearly causing a riot. Despite the violence, Hungary won the match 4-0 and went on to win the gold medal, symbolising a moral victory over Soviet oppression. The "Blood in the Water" match remains a powerful symbol of political struggle and athletic rivalry.


Hans-Gunnar Liljenwall’s Disqualification: The "Horse Meat Scandal" of 1968


Swedish pentathlete Hans-Gunnar Liljenwall drank two beers before the pistol shooting event at the 1968 Mexico City Olympics. His urine test showed alcohol levels above the allowable limit, leading to his disqualification. This disqualification cost the Swedish team their bronze medal, marking the first Olympic disqualification for doping. The incident highlighted the need for clearer doping regulations and stricter enforcement, leading to more rigorous anti-doping measures in future Games. Despite the nickname "horse meat scandal" often being associated with his case, the true issue was alcohol consumption and the early stages of Olympic doping control.


Kusuo Kitamura: The Youngest Male Swimming Champion of 1932


At the age of 14, Japanese swimmer Kusuo Kitamura competed in the 1500m freestyle at the 1932 Los Angeles Olympics. Competing against older and more experienced swimmers, Kitamura maintained a strong pace throughout the grueling event. He finished with a time of 19:12.4, setting a new Olympic record. Kitamura’s victory made him the youngest male swimmer to win an Olympic gold medal, showcasing the incredible potential of young athletes. His triumph inspired many in Japan and contributed to the growth of swimming as a sport in his home country.



These stories from the annals of Olympic history remind us that the Games are not just about winning medals but about the human spirit, perseverance, and sometimes, the unexpected moments that captivate the world. From the determination of Eddie the Eagle to the political drama of the "Blood in the Water" match, these moments continue to resonate, illustrating the timeless and universal appeal of the Olympics.

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