What Christmas 2025 Revealed About the Future of Consoles

6 January 2026

Paul Francis

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For decades, Christmas has acted as the clearest indicator of the health of the console games industry. Strong festive sales usually signalled momentum, cultural relevance, and a growing audience. Weak performance, by contrast, often hinted at bigger structural change.

Nintendo Switch with Pokémon game on screen, surrounded by Pokémon figures and a controller. Bright colors, playful gaming setup.

Christmas 2025 did not deliver the dramatic uplift many expected. While consoles continued to sell, the overall picture suggested a market that is no longer driven by festive urgency in the way it once was. Instead, the numbers revealed a shift in how people value, buy, and use gaming hardware.

A festive season that felt quieter than expected

In the UK, PlayStation 5 remained the strongest performing console over the Christmas period. During Black Friday and the weeks leading up to Christmas, it accounted for the majority of console sales, reinforcing Sony’s position as the dominant platform of the current generation.

However, overall console sales were lower than historic norms. Xbox hardware experienced its weakest year on record in the UK, with sales down significantly compared to the previous year. This decline was not isolated. In the United States, November 2025 saw some of the lowest holiday-period console sales figures in decades, suggesting a broader slowdown rather than a local anomaly.

Nintendo’s Switch 2 offered a partial counterpoint. Its launch earlier in 2025 was strong, and it quickly built a substantial installed base. Even so, its success did not translate into a wider surge for the console market as a whole.

Rather than a dramatic collapse, Christmas 2025 felt subdued. It reflected a market that is stable, but no longer expanding through seasonal spikes.

Retro Nintendo Entertainment System on a gray table, with visible power and reset buttons. Vintage, nostalgic atmosphere.

Why Christmas no longer guarantees a sales boost

Several factors explain why Christmas did not deliver the usual surge in hardware sales.

Price remains a significant barrier. Consoles are still expensive several years into the generation, and for many households facing cost-of-living pressures, a games console competes with more practical priorities.

Urgency has also faded. In previous generations, buying a console meant access to exclusive games unavailable elsewhere. Today, that distinction is weaker. Subscription services, cross-platform releases, and cloud gaming have reduced the pressure to buy hardware immediately.

Console lifecycles have lengthened as well. Many players are satisfied with older systems that still run most major releases. The leap to newer hardware often feels incremental rather than essential, especially when digital libraries carry over.

Together, these factors mean that Christmas no longer functions as a forcing moment for upgrades.

Xbox as a case study in strategic change

Xbox’s performance in 2025 highlights how corporate strategy can reshape hardware demand.

Microsoft has increasingly positioned Xbox as a service rather than a device. Game Pass, cloud streaming, and the decision to release titles across multiple platforms have expanded access to its games. At the same time, they have reduced the necessity of owning an Xbox console specifically.

For consumers, this flexibility can be appealing. For hardware sales, it weakens the traditional Christmas proposition. When a console becomes optional rather than essential, fewer people feel compelled to buy one as a gift.

Xbox’s decline does not suggest a failing brand, but it does illustrate how shifting priorities can alter the role of hardware within an ecosystem.

PlayStation’s dominance in a changing market

Two black gaming controllers with blue and red lights are on a wooden table, alongside headphones. The scene is relaxed and tech-focused.

Sony’s position remains strong. PlayStation 5 continues to attract buyers, supported by a steady release schedule and strong brand loyalty. Yet dominance alone does not guarantee growth.

When one platform captures most of the remaining demand, it can indicate consolidation rather than expansion. Fewer people may be buying consoles overall, but those who do are choosing a single, familiar option.

This creates a quieter challenge for the industry. If even the market leader depends on a shrinking pool of buyers, the traditional model of relying on festive sales peaks becomes less reliable over time.

Are consoles becoming a more specialist purchase?

Consoles are not disappearing, but their role appears to be narrowing.

They increasingly function as lifestyle devices purchased by committed players rather than default household gifts. Casual gaming continues to thrive on mobile devices, PCs, and cloud platforms, where barriers to entry are lower.

Younger players in particular are less likely to associate gaming with a single box beneath the television. Their experience is spread across devices, accounts, and subscriptions.

Christmas 2025 may be remembered as the moment when this generational shift became clearly visible in sales data.

What Christmas 2025 means for the future

Future festive seasons will still matter, but they may no longer define success in the way they once did. Console launches and growth strategies are likely to rely more on long-term engagement than on Christmas spikes alone.

Services, digital libraries, and ecosystems may matter more than units sold in December. Hardware could continue to sell steadily rather than explosively, reflecting a mature and fragmented market.

Christmas 2025 did not mark the end of consoles. It marked a transition away from a model built on seasonal urgency.

The story of Christmas 2025 is not one of collapse, but of adjustment.

Consoles remain a core part of the games industry, but they are no longer the automatic centrepiece of Christmas for every household. The quieter tone of this festive season suggests an industry adapting to new habits, new priorities, and a broader definition of how people play.

What once depended on a single day under the tree is now shaped by an entire year of access.

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The Unforgettable and Unusual Moments in Olympic History: From "Eddie the Eagle" to the "Blood in the Water" Match

Connor Banks
Jul 25, 2024
4 min read

The Olympics have always been a stage for extraordinary athletic feats, but some moments stand out not just for the records set, but for the stories that captured the world's imagination. Here are some of the weirdest and most memorable moments in Olympic history.

Eddie "The Eagle" Edwards: The Unlikely Hero of 1988

Michael "Eddie the Eagle" Edwards was not your typical Olympian. With thick glasses that fogged up during jumps and a lack of sponsorship that left him training on second-hand equipment, Edwards seemed an unlikely candidate for Olympic fame. Despite these challenges, Eddie qualified for the 1988 Calgary Winter Olympics in ski jumping after only two years in the sport. Arriving in Calgary, he quickly became a media darling due to his underdog status and charming personality. Competing against seasoned athletes, Eddie's jumps of 55m and 71m placed him last. But it wasn’t his score that made headlines—it was his sheer determination and joy in the face of overwhelming odds. The crowd cheered him on, celebrating his perseverance and spirit. Eddie’s story epitomises the Olympic spirit, leading to the introduction of the "Eddie the Eagle Rule," ensuring higher qualification standards. His tale was immortalised in the 2016 film "Eddie the Eagle," capturing the essence of his underdog story.

Eric "The Eel" Moussambani: The Spirit of the 2000 Sydney Olympics

Eric Moussambani from Equatorial Guinea had only learned to swim a few months before the Sydney Olympics and had never swum in an Olympic-sized pool. Competing in the 100m freestyle, Eric's race was a display of pure willpower. As the only competitor in his heat after the other two swimmers were disqualified for false starts, he swam at a painfully slow pace compared to world standards, finishing with a time of 1:52.72, over a minute slower than his competitors. Struggling visibly through the last meters, Eric’s determination was palpable. The crowd, realising they were witnessing something special, began to cheer him on. He finished the race to a standing ovation, earning the nickname "Eric the Eel." Eric’s story highlighted the inclusivity and spirit of the Olympics, showing that participation and effort are as celebrated as winning.

The Marathon Mix-Up: Chaos at the 1904 St. Louis Olympics

The 1904 marathon in St. Louis was a chaotic event marked by extreme heat, poor course conditions, and bizarre occurrences. From the start, the race was plagued with problems. Temperatures soared to 90°F, and the course, which was open to traffic, was a mix of dusty roads and steep hills. Fred Lorz initially crossed the finish line first, but it was soon revealed he had ridden in a car for 11 miles after suffering cramps. The real winner, Thomas Hicks, staggered across the finish line in a state of near-collapse, having been sustained by a mixture of strychnine and brandy administered by his handlers. Another runner, Andarín Carvajal, took a nap mid-race and was chased off course by wild dogs, adding to the race's absurdity. The marathon is remembered for its chaos and the lessons it imparted about organising and managing marathon events.

Nadia Comăneci’s Perfect 10: A Gymnastics Revelation in 1976

At the 1976 Montreal Olympics, 14-year-old Nadia Comăneci of Romania achieved the unthinkable. During her routine on the uneven bars, Nadia executed her moves with such precision and grace that the judges awarded her a perfect 10.0—an unprecedented score at the time. The scoreboard, not designed to display a 10.0, showed 1.00, causing confusion until it was clarified. Nadia went on to score six more perfect 10s during the Games, dominating the gymnastics events and winning three gold medals. Her performances revolutionised gymnastics, setting new standards of excellence and making her an instant icon.

The Duel in the Pool: The "Blood in the Water" Match of 1956

The 1956 water polo semifinal between Hungary and the Soviet Union, held amidst the Hungarian Revolution, was fraught with political tension. From the outset, the match was intensely physical. Hungarian player Ervin Zádor was targeted by Soviet players and emerged from the pool with a bloody gash under his eye after being punched by Valentin Prokopov. The sight of Zádor’s blood incited the Hungarian supporters in the stands, nearly causing a riot. Despite the violence, Hungary won the match 4-0 and went on to win the gold medal, symbolising a moral victory over Soviet oppression. The "Blood in the Water" match remains a powerful symbol of political struggle and athletic rivalry.

Hans-Gunnar Liljenwall’s Disqualification: The "Horse Meat Scandal" of 1968

Swedish pentathlete Hans-Gunnar Liljenwall drank two beers before the pistol shooting event at the 1968 Mexico City Olympics. His urine test showed alcohol levels above the allowable limit, leading to his disqualification. This disqualification cost the Swedish team their bronze medal, marking the first Olympic disqualification for doping. The incident highlighted the need for clearer doping regulations and stricter enforcement, leading to more rigorous anti-doping measures in future Games. Despite the nickname "horse meat scandal" often being associated with his case, the true issue was alcohol consumption and the early stages of Olympic doping control.

Kusuo Kitamura: The Youngest Male Swimming Champion of 1932

At the age of 14, Japanese swimmer Kusuo Kitamura competed in the 1500m freestyle at the 1932 Los Angeles Olympics. Competing against older and more experienced swimmers, Kitamura maintained a strong pace throughout the grueling event. He finished with a time of 19:12.4, setting a new Olympic record. Kitamura’s victory made him the youngest male swimmer to win an Olympic gold medal, showcasing the incredible potential of young athletes. His triumph inspired many in Japan and contributed to the growth of swimming as a sport in his home country.

These stories from the annals of Olympic history remind us that the Games are not just about winning medals but about the human spirit, perseverance, and sometimes, the unexpected moments that captivate the world. From the determination of Eddie the Eagle to the political drama of the "Blood in the Water" match, these moments continue to resonate, illustrating the timeless and universal appeal of the Olympics.