AI Video, Copyright, and the Turning Point No One Wanted to Talk About

19 February 2026

Paul Francis

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For years, artificial intelligence has been quietly absorbing the creative world.

Illustrators watched as models produced images in their style. Writers saw language models trained on books they never licensed. Voice actors heard digital replicas of their tone and cadence. Photographers discovered fragments of their work embedded in datasets they never consented to join.

Close-up of a person in a red and black spider-themed suit against a dark background, showing a spider emblem on the chest. — Photo by Hector Reyes on Unsplash

The arguments were loud, emotional and often messy. Creators warned that their intellectual property was being harvested without permission. AI companies insisted that training data fell within legal grey areas. Lawsuits were filed. Statements were issued. Panels were held.

But systemic change moved slowly.

Then Spider-Man appeared.

Not in a cinema release or on a Disney+ platform, but inside a viral AI-generated video created using ByteDance’s Seedance 2.0. Within days of its release, social feeds were filled with highly realistic clips showing Marvel and Star Wars characters in scenarios that looked convincingly cinematic. Lightsabers clashed. Superheroes fought across recognisable cityscapes.

And this time, the response was immediate.

Disney sent a cease-and-desist letter accusing ByteDance of effectively conducting a “virtual smash-and-grab” of its intellectual property. Other studios followed. Industry bodies demanded the platform halt what they described as infringing activity. Even the Japanese government opened an investigation after AI-generated anime characters began circulating online.

ByteDance quickly pledged to strengthen safeguards.

The speed of that reaction stands in sharp contrast to the drawn-out battles fought by independent creatives over the last several years. And that contrast raises a difficult but necessary question: why does meaningful pressure seem to materialise only when billion-dollar franchises are involved?

The Uneven Battlefield of Copyright and AI

The legal tension around generative AI has always centred on training data. Most AI systems are built on enormous datasets scraped from publicly available material. Whether that constitutes fair use or copyright infringement remains one of the most contested questions in modern technology law.

When the alleged victims were individual artists or mid-tier studios, the debate felt theoretical. There were court filings and opinion pieces, but not immediate operational shifts from the tech giants.

Now the optics are different.

Seedance is not accused of vaguely echoing an artistic style. It is accused of generating recognisable characters owned by one of the most powerful entertainment companies in the world. Spider-Man is not an aesthetic. He is a legally fortified intellectual property asset supported by decades of licensing agreements, contractual protections and global brand enforcement.

That changes the power dynamic instantly.

Where independent creators struggled to compel transparency around training datasets, Disney commands it. Where freelance illustrators waited months for platform responses, multinational studios can demand immediate action.

The issue itself has not changed. The scale of the stakeholder has.

What This Means for AI Video

AI video is still in its infancy compared to image generation, but the implications of this dispute could accelerate its regulation dramatically.

If platforms are found to be generating content too closely resembling copyrighted franchises, expect tighter content controls. Prompt filtering will become more aggressive. Character names will be blocked. Visual similarity detection tools may be deployed to prevent outputs that mirror protected designs.

In short, the open playground phase of AI video may end sooner than expected.

There is also another path emerging: licensing.

Disney’s existing billion-dollar partnership with OpenAI signals a model where AI tools are not eliminated but contained within approved ecosystems. Rather than preventing AI from generating Marvel characters altogether, studios may instead seek to monetise that capability under strict agreements.

That would create a bifurcated future for AI video. Corporate-approved generative systems operating inside licensing frameworks on one side, and heavily restricted public tools on the other.

Independent creators could once again find themselves navigating a more tightly controlled environment shaped by corporate negotiation rather than broad creative consensus.

The Transparency Question

One of the most significant unknowns in this entire situation is training data.

ByteDance has not disclosed what Seedance was trained on. That silence is not unusual in the industry. Most generative AI companies treat training datasets as proprietary assets.

But as legal pressure increases, so too does the demand for transparency. If studios begin demanding to know whether their content was scraped, regulators may soon follow.

For years, artists have asked for opt-in systems, compensation structures and dataset audits. If this moment forces platforms to adopt more transparent practices, it may indirectly validate those earlier demands.

It would be a bitter irony if the turning point for creator protection comes only once global media conglomerates feel threatened.

A Defining Moment for AI and Creativity

There is something symbolic about this dispute.

AI innovation has been framed as disruptive, democratising and unstoppable. Copyright law, by contrast, is territorial, slow-moving and rooted in decades-old legal frameworks. For a time, it appeared that generative AI might simply outpace enforcement.

But intellectual property remains one of the strongest legal shields in modern commerce. When AI tools move from stylistic imitation to recognisable franchise replication, the shield activates quickly.

This is not necessarily an anti-AI moment. It may instead be a recalibration.

The creative economy depends on ownership, licensing and consent. AI systems that ignore those principles are unlikely to survive prolonged legal scrutiny. The question is whether reform will apply evenly across the creative landscape or remain reactive to whoever has the loudest legal voice.

If the Seedance dispute leads to clearer boundaries, transparent datasets and fairer licensing models for all creators, it could mark a maturation phase for AI video.

If it simply results in selective enforcement that protects corporate assets while leaving independent creators in grey areas, the imbalance will persist.

For now, one thing is certain.

AI video has crossed from experimental novelty into serious legal territory.

And it took a superhero to force the conversation into the open.

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The Unforgettable and Unusual Moments in Olympic History: From "Eddie the Eagle" to the "Blood in the Water" Match

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Jul 25, 2024
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The Olympics have always been a stage for extraordinary athletic feats, but some moments stand out not just for the records set, but for the stories that captured the world's imagination. Here are some of the weirdest and most memorable moments in Olympic history.

Eddie "The Eagle" Edwards: The Unlikely Hero of 1988

https://www.youtube.com/watch?v=xYjjhqdbs4k

Michael "Eddie the Eagle" Edwards was not your typical Olympian. With thick glasses that fogged up during jumps and a lack of sponsorship that left him training on second-hand equipment, Edwards seemed an unlikely candidate for Olympic fame. Despite these challenges, Eddie qualified for the 1988 Calgary Winter Olympics in ski jumping after only two years in the sport. Arriving in Calgary, he quickly became a media darling due to his underdog status and charming personality. Competing against seasoned athletes, Eddie's jumps of 55m and 71m placed him last. But it wasn’t his score that made headlines—it was his sheer determination and joy in the face of overwhelming odds. The crowd cheered him on, celebrating his perseverance and spirit. Eddie’s story epitomises the Olympic spirit, leading to the introduction of the "Eddie the Eagle Rule," ensuring higher qualification standards. His tale was immortalised in the 2016 film "Eddie the Eagle," capturing the essence of his underdog story.

Eric "The Eel" Moussambani: The Spirit of the 2000 Sydney Olympics

https://www.youtube.com/watch?v=7P8U4g_srRU

Eric Moussambani from Equatorial Guinea had only learned to swim a few months before the Sydney Olympics and had never swum in an Olympic-sized pool. Competing in the 100m freestyle, Eric's race was a display of pure willpower. As the only competitor in his heat after the other two swimmers were disqualified for false starts, he swam at a painfully slow pace compared to world standards, finishing with a time of 1:52.72, over a minute slower than his competitors. Struggling visibly through the last meters, Eric’s determination was palpable. The crowd, realising they were witnessing something special, began to cheer him on. He finished the race to a standing ovation, earning the nickname "Eric the Eel." Eric’s story highlighted the inclusivity and spirit of the Olympics, showing that participation and effort are as celebrated as winning.

The Marathon Mix-Up: Chaos at the 1904 St. Louis Olympics

The 1904 marathon in St. Louis was a chaotic event marked by extreme heat, poor course conditions, and bizarre occurrences. From the start, the race was plagued with problems. Temperatures soared to 90°F, and the course, which was open to traffic, was a mix of dusty roads and steep hills. Fred Lorz initially crossed the finish line first, but it was soon revealed he had ridden in a car for 11 miles after suffering cramps. The real winner, Thomas Hicks, staggered across the finish line in a state of near-collapse, having been sustained by a mixture of strychnine and brandy administered by his handlers. Another runner, Andarín Carvajal, took a nap mid-race and was chased off course by wild dogs, adding to the race's absurdity. The marathon is remembered for its chaos and the lessons it imparted about organising and managing marathon events.

Nadia Comăneci’s Perfect 10: A Gymnastics Revelation in 1976

At the 1976 Montreal Olympics, 14-year-old Nadia Comăneci of Romania achieved the unthinkable. During her routine on the uneven bars, Nadia executed her moves with such precision and grace that the judges awarded her a perfect 10.0—an unprecedented score at the time. The scoreboard, not designed to display a 10.0, showed 1.00, causing confusion until it was clarified. Nadia went on to score six more perfect 10s during the Games, dominating the gymnastics events and winning three gold medals. Her performances revolutionised gymnastics, setting new standards of excellence and making her an instant icon.

The Duel in the Pool: The "Blood in the Water" Match of 1956

https://www.youtube.com/watch?v=jkS91DSsO3Q

The 1956 water polo semifinal between Hungary and the Soviet Union, held amidst the Hungarian Revolution, was fraught with political tension. From the outset, the match was intensely physical. Hungarian player Ervin Zádor was targeted by Soviet players and emerged from the pool with a bloody gash under his eye after being punched by Valentin Prokopov. The sight of Zádor’s blood incited the Hungarian supporters in the stands, nearly causing a riot. Despite the violence, Hungary won the match 4-0 and went on to win the gold medal, symbolising a moral victory over Soviet oppression. The "Blood in the Water" match remains a powerful symbol of political struggle and athletic rivalry.

Hans-Gunnar Liljenwall’s Disqualification: The "Horse Meat Scandal" of 1968

Swedish pentathlete Hans-Gunnar Liljenwall drank two beers before the pistol shooting event at the 1968 Mexico City Olympics. His urine test showed alcohol levels above the allowable limit, leading to his disqualification. This disqualification cost the Swedish team their bronze medal, marking the first Olympic disqualification for doping. The incident highlighted the need for clearer doping regulations and stricter enforcement, leading to more rigorous anti-doping measures in future Games. Despite the nickname "horse meat scandal" often being associated with his case, the true issue was alcohol consumption and the early stages of Olympic doping control.

Kusuo Kitamura: The Youngest Male Swimming Champion of 1932

At the age of 14, Japanese swimmer Kusuo Kitamura competed in the 1500m freestyle at the 1932 Los Angeles Olympics. Competing against older and more experienced swimmers, Kitamura maintained a strong pace throughout the grueling event. He finished with a time of 19:12.4, setting a new Olympic record. Kitamura’s victory made him the youngest male swimmer to win an Olympic gold medal, showcasing the incredible potential of young athletes. His triumph inspired many in Japan and contributed to the growth of swimming as a sport in his home country.

These stories from the annals of Olympic history remind us that the Games are not just about winning medals but about the human spirit, perseverance, and sometimes, the unexpected moments that captivate the world. From the determination of Eddie the Eagle to the political drama of the "Blood in the Water" match, these moments continue to resonate, illustrating the timeless and universal appeal of the Olympics.