AI Video, Copyright, and the Turning Point No One Wanted to Talk About

19 February 2026

Paul Francis

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For years, artificial intelligence has been quietly absorbing the creative world.

Illustrators watched as models produced images in their style. Writers saw language models trained on books they never licensed. Voice actors heard digital replicas of their tone and cadence. Photographers discovered fragments of their work embedded in datasets they never consented to join.

Close-up of a person in a red and black spider-themed suit against a dark background, showing a spider emblem on the chest. — Photo by Hector Reyes on Unsplash

The arguments were loud, emotional and often messy. Creators warned that their intellectual property was being harvested without permission. AI companies insisted that training data fell within legal grey areas. Lawsuits were filed. Statements were issued. Panels were held.

But systemic change moved slowly.

Then Spider-Man appeared.

Not in a cinema release or on a Disney+ platform, but inside a viral AI-generated video created using ByteDance’s Seedance 2.0. Within days of its release, social feeds were filled with highly realistic clips showing Marvel and Star Wars characters in scenarios that looked convincingly cinematic. Lightsabers clashed. Superheroes fought across recognisable cityscapes.

And this time, the response was immediate.

Disney sent a cease-and-desist letter accusing ByteDance of effectively conducting a “virtual smash-and-grab” of its intellectual property. Other studios followed. Industry bodies demanded the platform halt what they described as infringing activity. Even the Japanese government opened an investigation after AI-generated anime characters began circulating online.

ByteDance quickly pledged to strengthen safeguards.

The speed of that reaction stands in sharp contrast to the drawn-out battles fought by independent creatives over the last several years. And that contrast raises a difficult but necessary question: why does meaningful pressure seem to materialise only when billion-dollar franchises are involved?

The Uneven Battlefield of Copyright and AI

The legal tension around generative AI has always centred on training data. Most AI systems are built on enormous datasets scraped from publicly available material. Whether that constitutes fair use or copyright infringement remains one of the most contested questions in modern technology law.

When the alleged victims were individual artists or mid-tier studios, the debate felt theoretical. There were court filings and opinion pieces, but not immediate operational shifts from the tech giants.

Now the optics are different.

Seedance is not accused of vaguely echoing an artistic style. It is accused of generating recognisable characters owned by one of the most powerful entertainment companies in the world. Spider-Man is not an aesthetic. He is a legally fortified intellectual property asset supported by decades of licensing agreements, contractual protections and global brand enforcement.

That changes the power dynamic instantly.

Where independent creators struggled to compel transparency around training datasets, Disney commands it. Where freelance illustrators waited months for platform responses, multinational studios can demand immediate action.

The issue itself has not changed. The scale of the stakeholder has.

What This Means for AI Video

AI video is still in its infancy compared to image generation, but the implications of this dispute could accelerate its regulation dramatically.

If platforms are found to be generating content too closely resembling copyrighted franchises, expect tighter content controls. Prompt filtering will become more aggressive. Character names will be blocked. Visual similarity detection tools may be deployed to prevent outputs that mirror protected designs.

In short, the open playground phase of AI video may end sooner than expected.

There is also another path emerging: licensing.

Disney’s existing billion-dollar partnership with OpenAI signals a model where AI tools are not eliminated but contained within approved ecosystems. Rather than preventing AI from generating Marvel characters altogether, studios may instead seek to monetise that capability under strict agreements.

That would create a bifurcated future for AI video. Corporate-approved generative systems operating inside licensing frameworks on one side, and heavily restricted public tools on the other.

Independent creators could once again find themselves navigating a more tightly controlled environment shaped by corporate negotiation rather than broad creative consensus.

The Transparency Question

One of the most significant unknowns in this entire situation is training data.

ByteDance has not disclosed what Seedance was trained on. That silence is not unusual in the industry. Most generative AI companies treat training datasets as proprietary assets.

But as legal pressure increases, so too does the demand for transparency. If studios begin demanding to know whether their content was scraped, regulators may soon follow.

For years, artists have asked for opt-in systems, compensation structures and dataset audits. If this moment forces platforms to adopt more transparent practices, it may indirectly validate those earlier demands.

It would be a bitter irony if the turning point for creator protection comes only once global media conglomerates feel threatened.

A Defining Moment for AI and Creativity

There is something symbolic about this dispute.

AI innovation has been framed as disruptive, democratising and unstoppable. Copyright law, by contrast, is territorial, slow-moving and rooted in decades-old legal frameworks. For a time, it appeared that generative AI might simply outpace enforcement.

But intellectual property remains one of the strongest legal shields in modern commerce. When AI tools move from stylistic imitation to recognisable franchise replication, the shield activates quickly.

This is not necessarily an anti-AI moment. It may instead be a recalibration.

The creative economy depends on ownership, licensing and consent. AI systems that ignore those principles are unlikely to survive prolonged legal scrutiny. The question is whether reform will apply evenly across the creative landscape or remain reactive to whoever has the loudest legal voice.

If the Seedance dispute leads to clearer boundaries, transparent datasets and fairer licensing models for all creators, it could mark a maturation phase for AI video.

If it simply results in selective enforcement that protects corporate assets while leaving independent creators in grey areas, the imbalance will persist.

For now, one thing is certain.

AI video has crossed from experimental novelty into serious legal territory.

And it took a superhero to force the conversation into the open.

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Trump’s Tariff Tantrum: How One Man’s Ego Could Wreck the Global Film Industry

Paul Francis
May 7, 2025
2 min read

Let’s be blunt: Trump’s back, and he’s at it again. This time, the world's loudest ego has aimed his firehose of bluster at - wait for it - the film industry. Yes, the man who once appeared in "Home Alone 2" for a blink-and-you’ll-miss-it cameo now believes he’s the saviour of American cinema. His brilliant plan? A 100% tariff on all foreign-made movies.

Man in suit sits at a control desk in a futuristic room. Screens and glowing lights surround him, creating a focused, intense atmosphere. — Image created on Leonardo AI

From where I sit here in the UK, knee-deep in actual film production work, this idea isn’t just bonkers - it’s catastrophic. For the global film ecosystem, for creative freedom, and, ironically, for the very American workers Trump claims to protect.

Britain’s Booming Film Industry? Consider It Gutted

The UK has spent decades building a reputation as a world-class production hub. Studios like Pinewood and Leavesden are not just film sets - they’re economic engines. Hollywood giants come here for our talent, locations, tax breaks, and yes, our tea. It's a beautiful partnership.

Trump’s tariffs threaten to destroy that. A 100% levy on films made abroad? That turns a financially smart decision - filming in the UK - into a fiscal nightmare for American studios. Why pay double to shoot here when you can stay in Georgia or New Mexico, even if it means compromising creative vision?

The knock-on effect? Job losses. From camera operators and costume designers to local vendors and VFX artists, thousands of British workers could lose gigs overnight - all thanks to a man who thinks trade policy is a blunt instrument to be swung like a golf club.

The Irony of “America First”

Trump says he wants to bring jobs home. But in reality, he's undercutting the very global partnerships that sustain the U.S. industry. Hollywood doesn’t exist in a vacuum. It thrives on international collaboration. You can’t “America First” a Marvel movie when half the VFX are done in London, the score’s recorded in Prague, and you’re shooting in the Scottish Highlands because Los Angeles doesn’t have castles.

And let's not forget: foreign markets are keeping Hollywood alive. China, the UK, South Korea, Germany - all contribute billions in box office revenue. Piss off your partners with idiotic tariffs, and don’t be surprised when they stop importing your movies.

Creativity Shouldn’t Be Nationalised

Filmmaking is, at its core, a borderless art. It’s the alchemy of cultures, influences, and shared storytelling. Trying to dictate where stories can be told - under the guise of “economic patriotism” - is creative suffocation.

Imagine telling Denis Villeneuve he can’t shoot in Budapest, or Greta Gerwig she must ditch that Parisian dream sequence. Art doesn't respond well to artificial walls.

A Final Word from Across the Pond

To my American friends in the industry: we stand with you. We know this isn’t your doing. But we also urge you to speak up, loudly. Because if Trump’s tariffs become reality, it’s not just the UK that suffers - it’s all of us. Audiences will get fewer films. Creators will face tighter constraints. And the film industry, once a shining example of international cooperation, will be reduced to another casualty of one man’s nationalist fantasy.

Call it what it is: protectionism wrapped in paranoia. And the world deserves better.