Netflix has secured exclusive streaming rights for WWE Raw, the renowned weekly pro wrestling show, starting from next year. This move comes as part of a strategic decision by TKO, the company formed through the merger of WWE and UFC. For the past 31 years, WWE Raw has been a staple on broadcast TV worldwide, but this shift to a streaming platform signals a significant change in the way fans will access the show.
Professional wrestling has a rich history and a unique setup that has captivated audiences for decades. The sport's evolution from regional competitions to a global entertainment phenomenon has been marked by iconic figures, dramatic storylines, and memorable moments. The WWE, in particular, has played a pivotal role in shaping the landscape of professional wrestling.
The WWE Raw program, with its tradition of live broadcasts, has amassed a remarkable 1,600 episodes since its inception, becoming a must-watch for fans eager to stay abreast of the latest wrestling storylines. Boasting an impressive viewership of 17.5 million weekly in the US and a global social media following of 1 billion, WWE has solidified its status as a powerhouse in the world of sports entertainment.
TKO's decision to make WWE Raw exclusive to Netflix will initially impact audiences in the USA, Canada, UK, and Latin America, with plans to expand to other countries in the future. This streaming deal encompasses all weekly WWE shows, live events, and pay-per-view specials, including marquee events like WrestleMania, SummerSlam, and Royal Rumble.
Nick Khan, WWE President, expressed confidence in Netflix as the long-term home for Raw, citing the streaming giant as an ideal fit for the show's devoted and expanding fan base. The details of whether this exclusive streaming content will be included as part of the standard Netflix subscription remain undisclosed.
In a noteworthy development, Dwayne Johnson, the superstar wrestler-turned-actor, has joined TKO as a director. As part of this collaboration, Johnson has acquired ownership of "The Rock" trademark, a name synonymous with his wrestling and entertainment career. This unprecedented move has sparked speculation about a potential return to the wrestling ring for Johnson, especially following his surprise appearance on Raw earlier in the month.
In a statement, Johnson expressed his excitement about being on the TKO Board of Directors and taking ownership of his iconic in-ring name, "The Rock." This move marks a significant milestone in Johnson's career, signalling a full-circle moment that has reignited anticipation among fans about the possibility of witnessing him back in action in the wrestling world.