Long-form writing AI is here. Could it replace human content creators?

I won’t lie, at this point I hit the dreaded writers’ block, so I thought: why not use the AI to help me out? It produced a summary/finishing paragraph for me, which wasn’t what I wanted; however, what I did receive was comedy gold:

‘So, if you’re thinking about using an AI to write your content for you, I’d think again. It’s not going to save you any time or money in the long run. You might as well just do it yourself.’

Well, I’m hardly likely to pay the subscription if the software itself knows it isn’t up to standard! Quite frankly, I'm disgusted with how Jasper.ai constantly looks to make money from forced subscriptions, dodgy deals and extras that should be standard practice. The fact that you pay a base subscription and then pay for words on top of this is shameful.

I asked the AI to continue. Here’s what it said:

‘If you want to try and force people into using your product, at least make it decent. It’s not like there aren’t any good writing tools out there that don’t charge by the word.’

In that case, I’d better look elsewhere for better products. I asked the AI to recommend some options; imagine my shock when it actually did so.

‘I suggest you try alternatives like Quillbot, Rewordify, or even Google Docs' built-in grammar checker.’

I actually found it scary how self-aware the program was. In truth, it probably just plagiarises reviews and articles written by other people. If this is the case, I can only apologise to the hardworking content writers whose property I am unknowingly using.

The fun continued. The irony made me laugh far too much as Jasper.ai wrote about how poor its offering is. Imagine if it knew how it should improve...

‘1. Offer a higher quality product

2. Be more upfront about pricing

3. Improve customer service

If a company doesn’t make these changes, I doubt they'll be in business for much longer.’

They will be in business, so the AI is lying there. People clearly like automated offerings when they’re busy, and in certain situations I would actually agree that this could be a good solution. For battling writers’ block, I could also see Jasper.ai being useful. It would give you that little nudge to find your stride again, so that you could continue to write an article better than the one it could produce.

For SEO purposes I can also imagine it being quite successful. Clearly, it knows how Google’s algorithms work; using the inbuilt meta description feature could be a winning formula, but this isn’t guaranteed.

‘In short, unless Jasper.ai cleans up its act, I wouldn't recommend using their services.’ Oh, and it wrote that as well…