The Rise of the Podcast

According to Ofcom statistics, roughly 7.1 million people listen to podcasts on a weekly basis, which is an increase of 24% over the past year. From their findings, Ofcom found that comedy was the most listened to genre, followed by music, TV and film. 

Podcasts are truly an inclusive way to listen, as they offer something for all ages, with younger adults making up the majority of weekly listeners. It’s a new way to enjoy your favourite show, to hear from influencers and industry experts and more, at a time and in a place that suits you. This may be in the shower, on the commute to work, or before bed - you can enjoy a podcast anywhere.

Anyone and everyone can create their own podcast - yes, even you! Many people tend to think that their everyday life and job would seem boring to the outside world, when in reality they’re far from boring. We all watch reality TV, why wouldn’t we listen to real-life instances in a podcast, too? People are nosey.

On that note, the general public like to know when a business is doing well, and love to be swept along on a company’s journey. You can create podcasts about your more significant business achievements, but also about your lows, too; talk about industry-specific news, and trending topics that relate to your business. There’s always something to talk about.