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AI Video, Copyright, and the Turning Point No One Wanted to Talk About

AI Video, Copyright, and the Turning Point No One Wanted to Talk About

19 February 2026

Paul Francis

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For years, artificial intelligence has been quietly absorbing the creative world.

Illustrators watched as models produced images in their style. Writers saw language models trained on books they never licensed. Voice actors heard digital replicas of their tone and cadence. Photographers discovered fragments of their work embedded in datasets they never consented to join.


Close-up of a person in a red and black spider-themed suit against a dark background, showing a spider emblem on the chest.
Photo by Hector Reyes on Unsplash

The arguments were loud, emotional and often messy. Creators warned that their intellectual property was being harvested without permission. AI companies insisted that training data fell within legal grey areas. Lawsuits were filed. Statements were issued. Panels were held.


But systemic change moved slowly.


Then Spider-Man appeared.


Not in a cinema release or on a Disney+ platform, but inside a viral AI-generated video created using ByteDance’s Seedance 2.0. Within days of its release, social feeds were filled with highly realistic clips showing Marvel and Star Wars characters in scenarios that looked convincingly cinematic. Lightsabers clashed. Superheroes fought across recognisable cityscapes.


And this time, the response was immediate.


Disney sent a cease-and-desist letter accusing ByteDance of effectively conducting a “virtual smash-and-grab” of its intellectual property. Other studios followed. Industry bodies demanded the platform halt what they described as infringing activity. Even the Japanese government opened an investigation after AI-generated anime characters began circulating online.


ByteDance quickly pledged to strengthen safeguards.


The speed of that reaction stands in sharp contrast to the drawn-out battles fought by independent creatives over the last several years. And that contrast raises a difficult but necessary question: why does meaningful pressure seem to materialise only when billion-dollar franchises are involved?



The Uneven Battlefield of Copyright and AI

The legal tension around generative AI has always centred on training data. Most AI systems are built on enormous datasets scraped from publicly available material. Whether that constitutes fair use or copyright infringement remains one of the most contested questions in modern technology law.


When the alleged victims were individual artists or mid-tier studios, the debate felt theoretical. There were court filings and opinion pieces, but not immediate operational shifts from the tech giants.


Now the optics are different.


Seedance is not accused of vaguely echoing an artistic style. It is accused of generating recognisable characters owned by one of the most powerful entertainment companies in the world. Spider-Man is not an aesthetic. He is a legally fortified intellectual property asset supported by decades of licensing agreements, contractual protections and global brand enforcement.


That changes the power dynamic instantly.


Where independent creators struggled to compel transparency around training datasets, Disney commands it. Where freelance illustrators waited months for platform responses, multinational studios can demand immediate action.


The issue itself has not changed. The scale of the stakeholder has.


What This Means for AI Video

AI video is still in its infancy compared to image generation, but the implications of this dispute could accelerate its regulation dramatically.


If platforms are found to be generating content too closely resembling copyrighted franchises, expect tighter content controls. Prompt filtering will become more aggressive. Character names will be blocked. Visual similarity detection tools may be deployed to prevent outputs that mirror protected designs.


In short, the open playground phase of AI video may end sooner than expected.


There is also another path emerging: licensing.


Disney’s existing billion-dollar partnership with OpenAI signals a model where AI tools are not eliminated but contained within approved ecosystems. Rather than preventing AI from generating Marvel characters altogether, studios may instead seek to monetise that capability under strict agreements.


That would create a bifurcated future for AI video. Corporate-approved generative systems operating inside licensing frameworks on one side, and heavily restricted public tools on the other.


Independent creators could once again find themselves navigating a more tightly controlled environment shaped by corporate negotiation rather than broad creative consensus.


The Transparency Question

One of the most significant unknowns in this entire situation is training data.

ByteDance has not disclosed what Seedance was trained on. That silence is not unusual in the industry. Most generative AI companies treat training datasets as proprietary assets.

But as legal pressure increases, so too does the demand for transparency. If studios begin demanding to know whether their content was scraped, regulators may soon follow.


For years, artists have asked for opt-in systems, compensation structures and dataset audits. If this moment forces platforms to adopt more transparent practices, it may indirectly validate those earlier demands.


It would be a bitter irony if the turning point for creator protection comes only once global media conglomerates feel threatened.


A Defining Moment for AI and Creativity

There is something symbolic about this dispute.


AI innovation has been framed as disruptive, democratising and unstoppable. Copyright law, by contrast, is territorial, slow-moving and rooted in decades-old legal frameworks. For a time, it appeared that generative AI might simply outpace enforcement.


But intellectual property remains one of the strongest legal shields in modern commerce. When AI tools move from stylistic imitation to recognisable franchise replication, the shield activates quickly.


This is not necessarily an anti-AI moment. It may instead be a recalibration.


The creative economy depends on ownership, licensing and consent. AI systems that ignore those principles are unlikely to survive prolonged legal scrutiny. The question is whether reform will apply evenly across the creative landscape or remain reactive to whoever has the loudest legal voice.


If the Seedance dispute leads to clearer boundaries, transparent datasets and fairer licensing models for all creators, it could mark a maturation phase for AI video.


If it simply results in selective enforcement that protects corporate assets while leaving independent creators in grey areas, the imbalance will persist.


For now, one thing is certain.


AI video has crossed from experimental novelty into serious legal territory.


And it took a superhero to force the conversation into the open.

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Oil Prices Climb as Geopolitical Risks Mount – UK Drivers Face Rising Costs at the Pump

  • Writer: Paul Francis
    Paul Francis
  • Jun 2, 2025
  • 3 min read

Global oil prices have risen sharply in recent weeks, fuelled by escalating geopolitical tensions and strategic moves by major producers. The result is a familiar squeeze on British drivers, with forecourt prices already edging upwards and warnings of broader economic consequences beginning to emerge.


Man refueling car, using a payment terminal at a gas station. Fuel pumps show Diesel, Natural 95, and E10. Bright daylight setting.

The Global Picture: Conflict and Supply Disruption

The latest surge in oil prices has been driven in part by intensifying hostilities between Ukraine and Russia. A series of Ukrainian drone attacks has reportedly knocked out more than 10 percent of Russia’s oil refining capacity, targeting military airfields and strategic energy infrastructure. The strikes mark a bold new phase in the conflict and have sparked concerns over the stability of global supply.


Russia’s potential retaliation could further disrupt oil exports, a risk that has already rattled commodity markets. Brent crude oil, the international benchmark, has traded above 90 US dollars per barrel in recent sessions – its highest level since early 2024. Market analysts suggest that unless tensions ease, the price could breach the 100-dollar mark in the coming weeks.


Adding to the uncertainty, the oil producers’ alliance OPEC+ has announced an increase in output for July. The move is designed to rein in over-producing members and maintain market stability. However, investors appear unconvinced. Rising production has been overshadowed by fears of prolonged geopolitical instability and the potential for widespread disruption.


From Global Shocks to Local Strain

The impact of surging oil prices is already being felt at the UK’s petrol stations. In the first week of June, average prices for unleaded petrol rose to around 150p per litre. Analysts now warn that continued market turbulence could see this figure increase to between 155p and 160p per litre by July.


For the average British motorist, that translates to several pounds more per fill-up. For households dependent on regular travel – particularly in rural or semi-urban areas with limited public transport – the financial strain could escalate quickly.


Yet the effects are not confined to personal transport. Rising fuel costs feed directly into the cost of moving goods, raising the price of food, consumer products and everyday essentials. Businesses in logistics, retail and hospitality are expected to pass on some of those costs, further intensifying the pressure on household budgets.


Economic Ripple Effects

According to economic observers, a sustained rise in oil prices could feed into broader inflationary pressures. Higher transport costs are likely to raise prices across multiple sectors, potentially derailing efforts to keep inflation in check. The Bank of England, which has been cautiously optimistic about slowing price growth, may now need to reassess its outlook.


In the aviation sector, airlines have warned of fuel cost volatility impacting their summer schedules. Delivery companies are also watching the situation closely, with the possibility of temporary surcharges being reintroduced if wholesale fuel prices remain elevated.

The government is under growing pressure to provide support. Although the 5p fuel duty cut introduced in 2022 remains in place, motoring organisations have renewed calls for further relief. Campaigners argue that without action, rising fuel prices could deepen the cost of living crisis for millions.


The Political Calculus

With a general election expected within the next year, fuel prices could quickly become a political flashpoint. Ministers will be keen to avoid a repeat of past protests, such as the fuel blockades of the early 2000s. Treasury officials are reportedly monitoring the situation, though any additional cuts to fuel duty would carry a significant fiscal cost.


Public sentiment is also shifting. A YouGov survey conducted last week found that over 60 percent of UK adults believe the government should do more to protect consumers from global energy price shocks. For policymakers in Westminster, the challenge will be balancing economic stability with voter expectations.


Looking Ahead

The outlook for oil prices – and the knock-on effects in the UK – remains uncertain. Much depends on developments in Eastern Europe and the response of major oil-producing nations in the coming months. What is clear is that British drivers and consumers are once again caught in the crossfire of global energy politics.


If oil prices continue to rise, the UK could be heading into another season of economic tension, with motorists once again feeling the sharp end of international conflict.

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