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Choosing Which UK City To Start Your First Business

Choosing Which UK City To Start Your First Business

27 May 2026

Toby Patrick

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When it comes to the UK economy at the moment, a lot of prospective owners are probably of the mind that it's not the best time to start a new business. But this isn’t the case across the board. Numerous industries are either experiencing steady, consistent growth or are thriving on the chaos and remaining unfazed, like companies operating within AI and technology spaces.



While the type of industry is no doubt a huge factor that can determine the success of a business, in many cases, a company's location is just as important. Where you choose to settle can be influenced by several factors, from the cost of operations, employee wage expectations, rent, and so much more.


London

The UK’s capital is naturally home to the headquarters of a lot of very successful businesses, but with London’s high business rates, employee wage expectations and rental costs, setting up there can be eye-watering for a small, start-up business. 


While some options a bit further out from the city might be more attractive in those aspects, it’s again dependent on the type of business you own. For example, a fashion retailer might thrive in London's city centre, as footfall, tourism, and overall population are higher than in any other major city. That being said, other areas can also be more attractive in terms of costs, such as a shopping centre in Essex and so forth.


It’s also worth noting that in 2023, the average turnover for a small business in London was just over 100,000, with 9% business growth.


Leeds

Known as one of the fastest-growing tech hubs in the North. Within the digital sector alone, there was a 125% growth above the national average, which screams new opportunities to start your own tech business here. Leeds is great for that area of business, but also holds the benefits of competitive business rates, much cheaper rental compared to southern areas, and you have the added advantage of being located in a skilled talent pool of university students, which allows you to build your company, train your business, and also offers affordable wages to begin with as you grow and enter a new market. 


Manchester

England's second city and capital of the north is an unsurprisingly hub for a range of industries, with a history of success in the textile industry, but in recent years it has boasted promising opportunities for creative media and fashion, which are both going through periods of consistent growth.


Not to mention that Mancunians love their nightlife, so that would also be a promising opportunity, even if the hospitality industry is struggling by and large, bars in Manchester are having more success, as people there are heading straight to Irish bars for a pint, music and vibes so it’s something to consider for hospitality start-ups.


Fashion, like other cities such as London, is at Manchester’s core, but like other industries, it’s very competitive; that’s why incorporating a creative media element would allow new businesses within this field to thrive there.


Manchester as a whole can be expensive, but there are places where you can find a real bargain for rental units, there are also pretty competitive. It’s also worth considering that in 2023, Manchester's average business turnover was just under £90,000, with 4% growth that year.


Liverpool

Liverpool is another northern powerhouse with potential in a variety of fields and opportunities for professional services, such as tech and cybersecurity. Though it’s still a major UK city, its economy is slightly smaller than that of Manchester, while still growing consistently, but, on the bright side, operating costs are also generally lower. 


There is an art to getting your foot in the door without being bled out in the first year on business rates and rent, so Liverpool is a great place to consider starting up. It might be an easier environment in which you can build your reputation, customer base, and make a name for yourself before expanding into other major cities.


Final Thoughts

When it comes to picking which city to start your start up it’s completely dependant on what industry you want to emerge into, what you can afford in terms of business rates, wage expectations and rent prices, as while you might not turn a profit in your first year or two, you don’t want to dig yourself into a hole that will burnout your business before you’ve even started.


The vast majority of cities tend to be tech and financial hubs, which just comes with the modern-day expectations and overall growth, but there are so many other industries that are also growing to consider, and choosing something you are passionate about can make individuals, whether it’s B2B or B2C, seem so much more inviting and interested in it compared to others.


Make sure you do your research in terms of growth within that industry in various locations over the last 5 to 10 years before setting up shop anywhere, as this will give a better insight into potential trends.


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Rugby lad culture needs to stop

  • Writer: Gregory Devine
    Gregory Devine
  • Oct 9, 2024
  • 3 min read
My adventure at university is continuing and, whilst it’s full on, with many lectures and extra work, I’m loving it.
Rugby lads at university

My adventure at university is continuing and, whilst it’s full on, with many lectures and extra work, I’m loving it.


Going to university means meeting new people I wouldn’t necessarily encounter. Coming from a working-class town in Yorkshire, the ‘posh rugby lad’, with Rugby lad culture, is a type I’ve not met until now—I wish I never had.


Arrogant, entitled, privileged young men, unfortunately, ruin the experience of university somewhat. It’s not every posh boy, but it does seem that the majority carry a disdain for working-class people—they don’t even try to hide their disrespectful opinions. They think they’re better than most other university students because Daddy paid their tuition fees.


University lads on a night out

With the greatest of respect, we’re all at the same Russell group university. We all achieved the required grades to get there. Just because I’ve been loaned the tuition fees does not make me any less entitled to a place on my course. Luckily, because I’ve chosen to study computer science, the rugby lads aren’t constantly around me. Had I been on an engineering or economics course, however, my lecture theatre would’ve been full of Schöffel jackets, signet rings and mullets.


Is this a generalisation? Yes. But generalisations are usually correct!


This isn’t a depiction of every ‘rugby lad’, of course. I’ve met some rugby players who are genuine, kind, respectful people—but I do feel they’re in the minority. The consequence of the ‘posh boy’ culture means that some freshers, who would’ve liked to have played rugby at university, have become disengaged; they’ve looked elsewhere for something to do in their downtime. Some have turned to American Football, which appears to perpetuate a positive culture that allows for fun and banter whilst still remaining respectful. In other words: normalcy.

University American Football

The disrespect these posh rugby lads give women is of particular concern to me. Whilst it isn’t obvious at first, should you find yourself in a pub with a group of them, watch how they treat girls. Whilst their behaviour isn’t abusive, they appear to project a sense of ownership. They often throw their arms around females’ necks, in what I consider an almost aggressive manner, in order to assert their dominance. What infuriates me is how those around them accept their actions. The women they mix with don’t seem to have an issue with it— probably because they’re used to it—but when a rugby lad tries to do the same with a girl from a working-class background, she, quite rightly, reprimands their pathetic behaviour.


I’m not alone in my opinion. As I write, I’m surrounded by my flatmates who are working hard on their many different courses; they all agree that most rugby lads are disrespectful, or at the very least, irritating. Alcohol is definitely a factor in determining the level of respect these young men are able to show. Whilst sober, they can appear normal, and I can actually enjoy having a conversation with them. When drunk, however, their Dutch courage is far too high, and their sense of entitlement becomes intolerable. It’s a shame, as I really enjoy watching rugby, but as soon as a drop of booze hits these guys’ bloodstreams, I don’t want to be in their company, as they simply resort to disrespecting or belittling anyone who’s not one of them.


I’ll conclude by again reiterating that there are exceptions to every rule. Whilst ‘posh rugby lads’ are not my favourite type of person, that doesn’t make them awful human beings. It’s just a case of different upbringings—and this is why university is so good. It brings people together from all walks of life.


Learning how to accommodate and appreciate others is one of the greatest lessons available at university…it’s just not on the curriculum.

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