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The New Age of Digital Danger: Why Cybersecurity Fears Are Rising Across the UK

The New Age of Digital Danger: Why Cybersecurity Fears Are Rising Across the UK

3 December 2025

Paul Francis

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Cybercrime in the UK has entered a new phase. Once dominated by obvious phishing emails and fake phone calls, online fraud has evolved into a sophisticated ecosystem powered by artificial intelligence, deepfake video, cloned voices and social media adverts that look almost identical to legitimate campaigns. The result is a surge in public concern, with recent research showing that British consumers feel more vulnerable to digital threats today than at any point in the last decade.


A person wearing headphones works on a computer in a dark room. Code is displayed on two monitors, creating a focused mood.

A new survey by Mastercard reveals that nearly three quarters of UK respondents are now more worried about cybersecurity than they were two years ago. This growing anxiety reflects a shift in the digital environment, where fraudsters are no longer amateurs sending poorly written emails, but coordinated groups using commercial-grade technology and advertising platforms to target victims at unprecedented scale.


This article looks at why concerns are rising, who is being targeted, and how AI, fake adverts and social media platforms have become central to modern scams.


The Surge in Cybersecurity Fear

The 2025 Mastercard study paints a clear picture of a public increasingly anxious about online safety. According to their findings:

  • 74 percent of UK respondents feel more concerned about cybersecurity today than two years ago.

  • More than half of Millennials and Gen Z have discussed cybersecurity with friends or family recently, suggesting a sharp rise in everyday awareness.

  • Many participants believe AI will make it harder to distinguish genuine online content from fraudulent material.


This rise in concern is not misplaced. Cybercriminals now use tools that can generate realistic imagery, video and audio at scale, helping scams spread faster and become more convincing. As the technology becomes cheaper and easier to use, the number of attacks grows.


AI and Deepfake Scams Enter the Mainstream

In the last 18 months, the UK has seen a wave of high profile cases that highlight how AI is transforming online crime.


The Arup Deepfake Fraud

In early 2025, engineering and design firm Arup suffered a loss of more than twenty million pounds after an employee was tricked by an AI-generated video call impersonating company leadership. The scammers used deepfake technology to mimic real executives, convincing staff to authorise a major transfer.


This case became a global warning that deepfake scams are no longer theoretical. They can deceive trained professionals inside major organisations.


Deepfake Celebrity Adverts

Fraudsters are now using AI-generated adverts featuring well known public figures to promote fake investment schemes. In the UK, Martin Lewis was again used without permission in a deepfake crypto scam. Dozens of people believed the video was genuine and lost money.


These adverts often appear on social platforms, where they look polished enough to pass as legitimate marketing campaigns.


Voice Cloning Scams

Surveys show that one in four UK consumers has now received a scam call that appears to use AI-generated or cloned voices. These calls often claim to be from banks, government bodies or service providers. The realism of synthetic voices makes them far more convincing than traditional scam calls.


These developments explain why public anxiety is rising. The threat has become harder to detect using traditional “trust your instincts” advice.


Why Millennials Are Becoming Prime Targets

Historically, older adults were considered the most vulnerable to online fraud. In 2025, the trend has shifted. Fraudsters increasingly target Millennials and younger adults because:

  • they spend more time on social platforms where scam adverts run

  • they trust online shopping and digital adverts more readily

  • they often respond quicker to promotional content

  • impersonation scams can exploit their familiarity with video-first platforms like Instagram, TikTok and Snapchat


Mastercard’s research also suggests that younger adults talk more frequently about cybersecurity because they feel more exposed to digital risk.


Social Media Platforms and Their Role in Scam Adverts

Few factors have alarmed cybersecurity experts more than recent revelations about Meta, the parent company of Facebook and Instagram.


A 2025 Reuters investigation revealed:

  • Meta’s internal estimates suggested it earned around 10 percent of its 2024 revenue, roughly sixteen billion US dollars, from fraudulent or banned-goods adverts.

  • Users across Meta’s platforms were exposed to as many as 15 billion higher risk scam adverts every day, according to leaked documents.

  • Regulators in the United States are now calling for formal investigations into how these adverts spread so widely.


These findings do not mean Meta actively encourages scams, but they highlight a fundamental challenge: the more advert revenue a platform earns from fraudulent activity, the harder it becomes to eliminate it without impacting profit.


For UK consumers, this means a significant number of fraudulent adverts are being delivered directly through feeds and Stories on social apps that most people use daily.


The UK Landscape: Why the Fear Is Justified

Cybercrime in Britain has grown sharply in the past two years. The increase is fuelled by several converging trends:

  • AI tools that generate realistic human voices, faces and videos

  • cheap access to software designed to spoof legitimate websites

  • social platforms overloaded with unregulated third-party adverts

  • wider use of online shopping where ghost stores can appear overnight

  • criminals using mass automation to target thousands of people at once


UK regulators have issued repeated warnings about Christmas shopping scams, investment fraud, fake celebrity endorsements and misleading adverts. Consumers who believe they are digitally literate can still fall victim because the scams look almost identical to genuine content.


Why This Matters for Everyday Users

The rise of AI-enabled fraud directly affects British consumers in three ways:


1. Scams are more believable

A deepfake video, an AI-generated image, or a cloned voice gives scammers the power to impersonate anyone from a family member to a public figure.


2. Scams are more widespread

Automation lets scammers target thousands of people simultaneously across platforms, emails and messaging apps.


3. Scams are more profitable

With billions of adverts circulating on social media, fraudulent campaigns can run for days before being removed, generating significant revenue for criminals.


The average person may not even realise they have been targeted, because exposure is now part of normal online browsing.


The rapid rise of AI in everyday technology is reshaping the cybersecurity threat landscape in the UK. Deepfake video calls, fake celebrity adverts, ghost stores and voice cloning are no longer unusual. They are now part of the toolkit used by modern fraudsters.


The Mastercard survey shows that public anxiety is rising, and the evidence suggests that this concern is justified. If scammers can reach millions of users through adverts on major platforms, and if AI tools can replicate human behaviour with high accuracy, then consumers need stronger protections and better awareness.


The challenge ahead is significant. As AI continues to improve, the boundary between real and fake content will blur even further. What matters now is understanding the risk and building the skills, safeguards and regulations necessary to counter it.

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The History of Tariffs: Economic Lessons From The Past and Their Impact Today

  • Writer: Connor Banks
    Connor Banks
  • Mar 6
  • 4 min read
Donald Trump in a suit with red tie speaks at podium with presidential seal. Blue backdrop features "Farm Bureau" logos. He appears expressive.

Tariffs have long been a weapon wielded by those in power, wrapped in the rhetoric of "protecting national interests" while, in reality, punishing ordinary people. Now, as President Donald Trump’s latest tariffs on Canada, Mexico, and China come into force, history warns us what happens next: higher prices, lost jobs, and yet another economic squeeze on working people. While corporate elites will find ways to profit, it’s ordinary families who will be left footing the bill. This article explores the long history of tariffs, their economic impact, and what we can learn from past trade wars.


What Are Tariffs and How Do They Work?


A tariff is a tax imposed on imported goods, usually intended to protect domestic industries from foreign competition. Governments argue that tariffs encourage local production, but history shows they often lead to price increases, trade wars, and job losses.

Effects of Tariffs:

  • Increased prices for consumers.

  • Retaliatory measures from trading partners.

  • Disruptions to supply chains and global markets.

  • Higher production costs for businesses reliant on imports.


Tariffs and Power: A Tool for the Rich


The idea that tariffs help working people is one of the greatest economic deceptions of all time. Since the 16th century, ruling elites have used tariffs under the guise of economic protectionism, but their real beneficiaries have been wealthy industrialists and colonial powers. Britain, France, and Spain imposed tariffs not to defend their workers, but to enrich their empires, hoarding wealth while restricting economic mobility for the majority.

Historical Impacts:

Shielded the profits of domestic elites while keeping wages low.

Increased government coffers, but rarely redistributed wealth to the working class.

Fuelled economic resentment, from the American Revolution to modern-day trade wars.


The U.S. Tariff Policies: Dividing the Nation


America has always had an uneven relationship with tariffs. In the 19th century, protectionist tariffs benefited Northern manufacturers but devastated the South, which depended on cheap imports. The Tariff of 1828—nicknamed the "Tariff of Abominations"—lined the pockets of industrialists but crushed Southern farmers, leading to the Nullification Crisis as states revolted against Washington’s economic control. Later, the Morrill Tariff of 1861 helped fund the Civil War but exacerbated regional inequalities.

Key Consequences:

  • Cemented economic divides that contributed to the Civil War.

  • Made industrial magnates richer while rural workers suffered.

  • Exposed the lie that tariffs "help the country"—they help one side and cripple the other.


The Smoot-Hawley Disaster: A Lesson Never Learned


One of history’s greatest economic blunders, the Smoot-Hawley Tariff Act of 1930, was meant to "protect American jobs." Instead, it helped wreck the global economy. The U.S. raised tariffs on over 20,000 imports, triggering retaliation from other nations. The result? A downward spiral of economic nationalism that deepened the Great Depression.

Devastating Effects:

  • Global trade collapsed, with U.S. exports dropping 61% between 1929 and 1933.

  • Mass redundancies and factory closures wiped out jobs.

  • Cemented tariffs as an economic disaster that benefits no one but economic isolationists.


The Post-War Shift: Why the World Abandoned Tariffs


After WWII, world leaders realised that tariffs were a fast track to economic ruin. The General Agreement on Tariffs and Trade (GATT, 1947) and later the World Trade Organisation (WTO, 1995) sought to dismantle the protectionist barriers that fuelled past crises. Free trade agreements weren’t about corporate benevolence—they were an attempt to prevent another global collapse.

Economic Shifts:

Created an era of globalisation that, while imperfect, lifted millions out of poverty.

Industrialised nations flourished, but inequality persisted as corporations chased profits over fair wages.

Made economies dependent on international cooperation, raising the stakes of trade wars.


Trump’s Trade War: A Disaster in the Making


In 2018, Trump reignited the tariff war by imposing duties on $360 billion worth of Chinese goods. Predictably, China retaliated, hammering U.S. farmers and manufacturers. The working class paid the price, literally through higher costs on everything from groceries to cars.

Economic Fallout:

U.S. consumers were forced to absorb an extra $46 billion in costs annually.

Market uncertainty led to redundancies in farming and manufacturing.

Multinational corporations simply relocated, dodging tariffs while keeping profits intact.


The 2025 Tariff Plan: Who Pays This Time?


Fast forward to today. Trump has imposed 25% tariffs on Canadian and Mexican imports and hiked duties on Chinese goods to 20%. Once again, the sales pitch is "American jobs first." And once again, the real winners will be multinational corporations finding loopholes while working families struggle.

Immediate Effects:

  • The S&P 500 and Nasdaq plunged, showing investor panic.

  • The Canadian dollar and Mexican peso tanked, increasing economic instability.

  • Canada retaliated with $107 billion in counter-tariffs, which will boomerang back on U.S. businesses and workers.

  • China added new restrictions on U.S. companies, disrupting supply chains.

  • Honda and other manufacturers have begun shifting operations—proving that corporations will adapt, but workers will suffer.


How Tariffs Impact Consumers and Workers


While Trump’s tariffs will undoubtedly make headlines, it’s the everyday consumer who bears the brunt.


The Price Hike Trap:

Groceries, electronics, and cars will become more expensive as import costs soar.

Businesses will pass tariff expenses onto workers, who already struggle with stagnant wages.


The Job Destruction Cycle:

Agriculture and manufacturing will take the biggest hit as retaliatory tariffs slash demand for U.S. exports.

Companies like Honda are shifting production, which means job relocations—not job creation.


Inflation and Cost of Living:

Tariffs act as a hidden tax, reducing real wages as the cost of living rises.

Workers will pay more for essentials while billionaires continue dodging taxes and exploiting cheap labour abroad.


Retirement and Economic Security:

Market instability from trade wars will devalue retirement savings.

Pensions and investment funds will take a hit as uncertainty spooks investors.


Key Takeaways: Who Really Wins?


Corporate Loopholes Keep the Rich Untouched – Large companies find ways to adapt, while small businesses and workers bear the cost.

Retaliation Is Always the Result – History proves that trade wars escalate, crippling the very industries tariffs claim to protect.

The Working Class Pays the Price – From higher grocery bills to job insecurity, tariffs always punish the many for the benefit of the few.

Protectionism is a Myth – Tariffs don’t "protect jobs"—they protect profits for the elite while leaving workers scrambling.


Conclusion: The People’s Response


If history has taught us anything, it’s that tariffs are a political distraction, not a solution. Today’s tariffs will hurt working-class people first and foremost—raising prices, jeopardising jobs, and weakening economic security. Workers, unions, and consumer groups must demand policies that truly support the economy—investment in public infrastructure, fair taxation on the rich, and a real industrial strategy that protects workers, not just profits. The fight against economic injustice starts here.

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