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The first-person shooter (FPS) genre, once the bastion of innovation and creativity, has become a victim of the relentless grind of corporate greed. This is a tale of how the AAA gaming industry’s obsession with shareholder returns and live-service monetization models has stifled innovation, alienated players, and left us with a genre that feels more like a repetitive cash grab than the thrilling experience it once was. The Numbers Don’t Lie The FPS genre is suffering, and the evidence is damning. Take Battlefield 2042. Billed as a grand reinvention of the franchise, it launched as a buggy, half-finished product with baffling design decisions that alienated its core fanbase. It haemorrhaged players within weeks, dropping to fewer than 1,000 concurrent users on Steam within months—a far cry from the franchise’s glory days. Similarly, Ubisoft’s XDefiant, heralded as a “Call of Duty killer,” hit the scene with initial enthusiasm, drawing millions of players in its first few weeks. Yet, by August 2024, it struggled to keep even 20,000 players engaged. These figures pale in comparison to established juggernauts like Fortnite, Call of Duty: Warzone, and Apex Legends, which continue to dominate the scene with player counts in the millions. The message from players is clear: stop giving us half-baked, copy-paste experiences, and start respecting our time and money. The Roots of the Problem At the heart of this crisis lies the AAA industry’s insatiable hunger for profit. Developers are no longer allowed the time or resources to craft innovative, polished games that push the boundaries of the genre. Instead, they’re saddled with the demand to churn out annualised sequels and “live-service” experiences designed not to entertain but to extract maximum revenue through microtransactions, battle passes, and endless cosmetic content. Consider Call of Duty, a franchise that once set the standard for FPS games. In recent years, it has become the poster child for this approach. While Warzone remains a popular battle royale, its yearly instalments feel increasingly like re-skins of their predecessors, designed to hit sales quotas rather than advance the series. Meanwhile, Fortnite, a game that fundamentally reshaped the genre with its dynamic live events and constant innovation, shows what can happen when developers are allowed to take risks. The Live-Service Trap The rise of the live-service model is perhaps the clearest example of how corporate greed has warped the industry. In theory, live-service games should keep players engaged by offering regular updates and fresh content. In practice, they’ve become little more than vehicles for predatory monetization. Why bother crafting a compelling single-player campaign or innovative multiplayer mode when you can slap together a loot box system and call it a day? This model isn’t just bad for players; it’s bad for games. When publishers prioritise short-term revenue over long-term quality, the result is a glut of underwhelming releases that fail to stand the test of time. Games like Battlefield 2042 and Halo Infinite launched with massive marketing budgets and plenty of hype, only to see their player bases evaporate as soon as the novelty wore off. Where Are the Risks? It wasn’t always this way. In the early 2000s, FPS games were defined by innovation. Half-Life set the gold standard for narrative-driven shooters. Halo: Combat Evolved revolutionised console gaming with its intuitive controls and sprawling sci-fi epic. Even Call of Duty started as a bold reimagining of the war shooter, focusing on cinematic realism and squad-based combat. Today, that spirit of risk-taking has been replaced by formulaic design and safe, uninspired gameplay. Where are the ambitious single-player campaigns? Where are the genre-defining mechanics? Why are indie titles like outshining the multimillion-dollar behemoths of the industry? Perhaps the most striking aspect of this story is how players have responded. The success of games like Fortnite and Apex Legends, as well as the enduring popularity of classics like Counter-Strike: Global Offensive (now reborn as CS2), shows that players are willing to stick with games that deliver consistent quality and genuine innovation. Meanwhile, the rapid decline in player counts for recent AAA releases demonstrates that gamers are no longer willing to tolerate mediocrity. It’s a stark rebuke to the corporate executives who see games not as art or entertainment but as products to be milked dry. Players have voted with their wallets and their time, and the message is clear: respect us, or we’ll take our business elsewhere. A Way Forward The solution to this crisis is simple, yet seemingly unattainable in the current corporate climate: put players first. Allow developers the time and creative freedom to craft experiences that truly innovate. Abandon the obsession with live-service monetization and focus on delivering games that are complete, polished, and engaging at launch. The FPS genre doesn’t have to be a victim of corporate greed. It can once again become a space for bold ideas, thrilling gameplay, and unforgettable experiences. But to do so, the industry must break free from the shackles of its profit-first mindset. Until then, players will continue to flock to the few games that get it right, leaving the rest to wither in the shadow of their own mediocrity. The choice is clear. Innovate or die. For the sake of the FPS genre, and gaming as a whole, let’s hope the industry chooses wisely.

We Brits do love a good turn of phrase, don’t we? Whether we’re describing a well-heeled neighbour as being “born with a silver spoon in their mouth”  or complaining about feeling “under the weather”  after one too many at the pub, our language is peppered with sayings we often use without a second thought. But have you ever stopped to wonder where these delightful expressions come from? Let’s take a trip down the linguistic rabbit hole and explore the origins of some of our most popular phrases. Born with a Silver Spoon in Your Mouth Historical Origins: This expression hails from an era when owning silver was the hallmark of wealth and privilege. In England, it was customary for wealthy families to gift newborns silver spoons as christening presents. Beyond practicality, these spoons symbolised a prosperous upbringing, cementing their association with affluence. Evolution of the Phrase: The expression gained traction in the 18th and 19th centuries. It was often used pejoratively to describe those who didn’t work for their fortunes, instead inheriting their wealth. Modern Use: Today, it’s a shorthand for someone born into wealth or privilege. You might hear it in political speeches, where it’s used to contrast the “self-made” against the “inherited elite.” Bite the Bullet Historical Origins: This grisly phrase comes from the battlefield, particularly in the 19th century, when anaesthesia was scarce or unavailable. Soldiers undergoing surgery were given bullets to bite down on to cope with the pain. The metal’s firmness prevented them from accidentally biting their tongues during excruciating procedures. Evolution of the Phrase: By the early 20th century, it had transitioned from literal pain endurance to a metaphorical act of steeling oneself against an unpleasant task. Modern Use: Whether it’s tackling a dentist visit or finally dealing with a mountain of emails, “biting the bullet” is all about embracing the inevitable. The Lion’s Share Historical Origins: This phrase originates from Aesop’s fables, a collection of ancient Greek tales with moral lessons. In one story, a lion partners with other animals to hunt. When dividing the spoils, the lion claims the entire share, citing his strength and authority. Evolution of the Phrase: Though initially used to critique greed, by the Victorian era, the phrase began to refer to taking the majority rather than the entirety. Modern Use: These days, it might describe a company taking the biggest slice of profits or someone hogging the last of the dessert. The Early Bird Catches the Worm Historical Origins: First recorded in a 17th-century English proverb collection, this phrase is straightforward in its wisdom: success often comes to those who act promptly. Birds, especially robins, were observed catching worms in the morning, creating this timeless metaphor. Evolution of the Phrase: By the 19th century, it was commonly used to motivate punctuality and proactiveness in both work and daily life. Modern Use: A favourite among motivational speakers, this saying often underscores the value of timeliness in seizing opportunities. The Best of Both Worlds Historical Origins: Emerging in the late 18th century, the phrase initially described an ideal balance of opposing forces, such as work and leisure. Its first notable literary use appears in the works of Jane Austen, where it expressed harmonious living. Evolution of the Phrase: With time, it became a way to describe achieving dual benefits from contrasting situations. Modern Use: From hybrid cars to flexible work arrangements, we use it to extol anything that combines two positive aspects into one delightful package. The Whole Nine Yards Historical Origins: Though its exact origin is hotly debated, one compelling theory ties it to WWII. Fighter planes had ammunition belts that were nine yards long. To use “the whole nine yards” meant exhausting every bullet in battle. Evolution of the Phrase: From military jargon, it entered the civilian language in the mid-20th century to mean giving or using everything available. Modern Use: Whether throwing an extravagant party or decking the halls at Christmas, this phrase captures a go-big-or-go-home mentality. Stealing Someone’s Thunder Historical Origins: This one comes from the theatre! In the 18th century, playwright John Dennis invented a sound effect mimicking thunder for his play. When his production flopped, he discovered another theatre had swiped his idea, prompting him to exclaim they were “stealing his thunder.” Evolution of the Phrase: It quickly evolved to describe any situation where someone takes undue credit or attention from another. Modern Use: From hijacked birthday parties to overshadowed presentations, thunder theft is all too common. Under the Weather Historical Origins: This nautical phrase referred to sailors feeling ill when exposed to harsh conditions. When under heavy weather, they often retreated below deck, leading to the expression. Evolution of the Phrase: It soon came ashore, becoming a catch-all term for feeling unwell. Modern Use: A polite way to excuse yourself from work or a social commitment, it’s often paired with a vague cough for extra effect. Know the Ropes Historical Origins: This is firmly anchored in the world of sailing. Knowing the ropes was essential for operating sails effectively on a ship. Mastery of these skills marked the difference between a seasoned sailor and a novice. Evolution of the Phrase: By the 19th century, it was figuratively applied to any skill set requiring expertise. Modern Use: From tech wizards to tradespeople, anyone proficient in their field “knows the ropes.” Whether rooted in seas, surgeries, or scandals, the phrases we use daily are rich in history and humour. Next time you slip one into a conversation, spare a thought for its storied past—or just enjoy the puzzled look on someone’s face as they try to “know the ropes” of what you’re saying.

For as long as I can remember, Jaguar has embodied luxury, sophistication, and performance. As a child, I was captivated by its iconic cars. My uncle’s sleek Jaguar felt like the pinnacle of elegance; its growling engine and opulent interior were unforgettable. To me, Jaguar wasn’t just a car—it was a statement. Now, as a designer myself, I find myself disappointed with the brand’s latest rebranding, especially its new logo. What once felt exclusive and deliberate now feels generic and rushed. A Legacy of Luxury Jaguar’s history is nothing short of illustrious. From its origins as the Swallow Sidecar Company in 1922 to its post-war rise as a global luxury powerhouse, Jaguar epitomized innovation. Models like the E-Type hailed as one of the most beautiful cars ever made, solidified its place in automotive history. Even its recent foray into electric vehicles, with the I-PACE, retained an air of exclusivity and forward-thinking design. But this new chapter in Jaguar’s story—marked by an all-electric pivot and a reimagined logo—feels disconnected from the brand’s roots. The minimalist design of the updated "leaper" and the accompanying font lack the flair and identity Jaguar once championed. It’s as though someone scrolled through Photoshop’s font library, chose one at random, and declared, “That’ll do.” The New Logo: A Missed Opportunity Rebranding is always a delicate process, especially for legacy brands like Jaguar. The new logo’s sleekness might aim for modernity, but it fails to evoke the luxury and sophistication that has defined Jaguar for decades. Logos should resonate emotionally with their audience, but this redesign feels sterile. Where is the sense of heritage? Where is the elegance that once made the Jaguar emblem so distinctive? Latest Jaguar Advert 2015 Jaguar Ad Electric Dreams or Branding Missteps? Jaguar’s shift to an all-electric lineup is part of its ambitious "Reimagine" strategy, positioning the brand as a Bentley competitor rather than targeting BMW or Audi. However, simply offering electric vehicles (EVs) is no longer a differentiator. As Rory Sutherland astutely pointed out in his analysis of Ford’s EV strategy, consumers gravitate toward familiarity. Ford didn’t reinvent the wheel—it electrified its icons. By branding the Mustang and F-150 as electric, Ford reassured customers that these were still the cars they loved, just updated for the modern era​ Jaguar, on the other hand, risks alienating its loyal base. By abandoning its legacy names and designs, it’s gambling on a complete reinvention rather than leaning into what already works. A Designer’s Perspective From a design standpoint, Jaguar’s rebranding lacks cohesion. The new logo might aim for minimalism, but it veers into blandness. In a world saturated with generic rebrands, Jaguar had the opportunity to stand out by embracing its history while looking forward. Instead, this feels like a case of trying too hard to appear "modern" without a clear sense of identity. Closing Thoughts Jaguar’s cars once represented aspirations. For me, they were synonymous with childhood wonder and adult sophistication. But this rebranding feels like a leap too far—one that sacrifices identity in pursuit of change. While I understand the need to modernize, I believe Jaguar could have charted a different path, one that honoured its storied past while embracing the future. Ultimately, the new logo and strategy might attract a fresh audience, but for long-time admirers like myself, it’s hard not to feel a sense of loss. Jaguar, I hope you find your way back to the luxury and elegance that once defined you.

The 1990s were a golden age for toys, marked by innovation, mass media influence, and a series of must-have items that defined each holiday season. From action figures inspired by blockbuster movies to groundbreaking tech infused gadgets, each year delivered a new cultural phenomenon that took over wish lists worldwide. 1990: Teenage Mutant Hero Turtles Action Figures The year kicked off the decade with a bang, as Teenage Mutant Hero Turtles (as they were known in the UK) dominated children’s imaginations. Leonardo, Michelangelo, Donatello, and Raphael transitioned from comic books to Saturday morning TV heroes, making their action figures a must have. With their unique personalities, weapons, and accessories, the Turtles encouraged hours of imaginative play. Their success reflected the growing trend of toys tied to multimedia franchises—a formula that would dominate the decade. 1991: Nintendo Game Boy In 1991, the gaming world went portable with the Nintendo Game Boy. Bundled with the addictive Tetris game, this handheld console became an instant classic. The ability to play anywhere, combined with a lineup of iconic games like Super Mario Land and Pokémon (later in the 90s), solidified its status as a game changer. By bringing gaming into backpacks and back pockets, the Game Boy set the standard for on-the-go entertainment. 1992: Barbie (Totally Hair Barbie) Barbie continued her reign in 1992 with the release of Totally Hair Barbie, the bestselling Barbie of all time. With her floor length hair and accompanying styling gel, she reflected the bold fashion trends of the era. Barbie’s adaptability as a cultural icon shone through once again, as kids embraced the creativity of styling her hair while adults admired her enduring influence on the toy market. 1993: Thunderbirds Tracy Island Playset Nostalgia met new fandom in 1993 when the Thunderbirds TV series was reaired, sparking a frenzy for the Tracy Island Playset. This detailed replica of the International Rescue’s base captured the hearts of fans young and old. With its interactive launch pads and popup features, the playset became so sought after that BBC’s Blue Peter famously showed viewers how to make their own. Tracy Island wasn’t just a toy; it was a cultural phenomenon that bridged generations. 1994: Mighty Morphin Power Rangers Action Figures By 1994, Saturday morning TV had a new ruler: Mighty Morphin Power Rangers. The show’s action-packed episodes inspired a line of Power Rangers action figures that were as dynamic as their onscreen counterparts. Each figure’s unique weapons and colour coded identities encouraged kids to collect the entire team. The Rangers represented teamwork, diversity, and martial arts mastery, making them an enduring symbol of 90s pop culture. 1995: Pogs The mid90s brought Pogs, a lowtech but highly addictive playground phenomenon. These small cardboard discs became the ultimate collectible, with designs ranging from cartoons to edgy artwork. Simple to play but endlessly customizable, Pogs were the epitome of 90s youth culture. Trading, battling, and collecting Pogs wasn’t just a pastime—it was a social ritual that defined recess for a generation. 1996: Buzz Lightyear Action Figure “To infinity and beyond!” In 1996, Buzz Lightyear soared to the top of Christmas wish lists, thanks to the success of Pixar’s Toy Story. The Buzz Lightyear action figure brought the beloved space ranger to life, complete with popout wings, a retractable helmet, and sound effects. As the embodiment of adventure and optimism, Buzz became a symbol of the 90s’ technological innovation and imaginative spirit. 1997: Tamagotchi The digital age hit its stride with the Tamagotchi, a pocket-sized virtual pet that required constant attention. Kids were hooked on feeding, cleaning, and playing with their pixelated companions, creating an unprecedented blend of technology and nurturing play. Tamagotchis became a cultural touchstone, reflecting the 90s fascination with portable tech and the early stirrings of digital interactivity. 1998: Furby The holiday season of 1998 belonged to the Furby, a fuzzy, owllike electronic pet with the ability to "learn" language and interact with its environment. Furbies combined advanced robotics with endearing personalities, making them both a technological marvel and a lovable companion. Their rapid sellout and ensuing resale frenzy highlighted their status as a cultural juggernaut. Few toys captured the quirky, tech-driven essence of the 90s as perfectly as Furby. 1999: Who Wants to Be a Millionaire? Board Game As the 90s came to a close, TV’s biggest quiz show became a board game sensation. The “Who Wants to Be a Millionaire?” Board Game allowed families to recreate the high-stakes drama of the show, complete with lifelines like “50:50” and “Phone a Friend.” Its success reflected the 90s obsession with trivia and TV tie-ins, while its accessibility made it a staple of family game nights. A Decade of Toy Trends The top toys of the 90s weren’t just playthings—they were cultural milestones. Each year’s hit toy reflected broader trends, from multimedia dominance (TMNT, Power Rangers, Toy Story) to technological breakthroughs (Game Boy, Tamagotchi, Furby). Collectibility and social interaction were key drivers, as seen with Pogs and the Millionaire board game. The toys of the 90s remain iconic because they didn’t just entertain—they told stories, connected people, and embodied the spirit of an era. Whether you grew up with these toys or are rediscovering them now, their legacy is a testament to the magic of childhood and the power of pop culture.

How do you approach your marketing? Do you pull ideas straight from your head? Or do you do your research, looking at what content/messages your competitors produce, at buying trends, popular interests, etc.? Do you find inspiration from the people/things around you? The thing is, for most small to medium-sized businesses, there’s only so much time they have available. When it comes to the content they create across their social media profiles and website, it’s just so much quicker and easier to run with their first idea. Is this the right way to do things, though? By just going with anything because time is scarce, how can you be sure that you’re actually producing content your audience wants to digest? With any marketing method or technique, you should know who you’re talking to, i.e. who your ideal audience is. It’s worth remembering, however, that your audience may change slightly or waver from time to time—certainly, consumer trends/the things people talk about/get excited about move constantly. As new things emerge—whether this is a programme, piece of technology, news events or whatever—a shift in your audience’s mindset may arise, or a new opportunity. Pushing the same old, same old, will not only show your audience that you’re not really trying to capture their attention, it will also prove a huge waste of time. There’s no doubt that creating videos, images, articles and social media posts that people actually want to see requires a little research that will need carving from your already-busy schedule, but if you get much more engagement from your followers for your efforts, surely this is worth it?  Think of how much 2020 has seen already: the coronavirus, various high-profile companies going to the wall, the fascination over TikTok…think of your service/product and the problem it solves and how you could link it to something people are actively using, reading about, or searching for across the net. Another tool you can use is your analytics. These statistics will tell you which of your previous posts caught people’s attention more than other content you may have put out. You will be able to see what you said that had people talking in the past, and perhaps you may also see what you could change about the less-engaging content that would make it more appealing; repurposing content will allow you to claw a little bit of time back. Lastly, there’s no shame in actually asking your audience what they want to see. You may be surprised that what they tell you is miles away from what you think, but that’s human beings for you—we’re changeable, and unpredictable, and most of us have no clue at all about what we want! Marketing done half-heartedly is not much better than no marketing at all. There’s actually so much you could learn from your audience/customers from opening dialogue with them; it’s just not worth thinking for them, as more often than not, you’ll probably be way off the mark. Need help with your Marketing? Contact Novus Marketing Solutions today

Farmers across the UK are raising their voices against new inheritance tax (IHT) rules announced in the latest Budget. The changes, set to take effect in April 2026, threaten to impose significant financial burdens on family-run farms, sparking fears for the future of the agricultural sector. What Are the Changes? Under the current system, agricultural properties benefit from 100% relief on inheritance tax, allowing family farms to pass seamlessly to the next generation. The new rules introduce a cap: only the first £1 million of agricultural assets will be fully exempt. Any value above this threshold will be taxed at 20%, half the standard inheritance tax rate. This change, while seemingly modest, could have serious consequences for farming families. With farmland values often exceeding £10,000 per acre, even small- to medium-sized farms are likely to breach the cap. For example, a farm valued at £2 million could face a tax bill of £200,000, a cost that many families may struggle to meet without selling assets or land. Who Will Be Affected? Government estimates suggest around 500 farms per year will face these new tax liabilities. However, industry groups warn the impact could be far wider. The Country Land and Business Association estimates up to 70,000 farms could be affected over time, particularly in areas where high land values push even modest farms above the threshold. Critics argue that this move disproportionately targets family farms, many of which are “asset-rich but cash-poor.” Farmers often reinvest income into land, equipment, and sustainability projects, leaving little liquidity to cover sudden tax bills. Without sufficient planning, families may be forced to sell vital parts of their operations, threatening livelihoods and food production. Why This Matters Farming communities play a critical role in the UK’s economy and food security. These changes not only jeopardize the viability of family farms but could also lead to significant upheavals in rural areas. Land sales driven by inheritance tax burdens could see agricultural property snapped up by larger corporations or non-agricultural investors, further eroding the fabric of rural communities. A Call to Action Family Business United, a champion of family enterprises, has launched a campaign to reverse these changes. They argue that the policy undermines the principles of fairness and sustainability in rural Britain. By signing their petition, you can help ensure that farming families retain the ability to pass on their legacy without financial ruin. 👉 Support the Petition Here This is a crucial moment for UK farmers. The government must balance tax reform with the need to protect the backbone of rural communities. With your support, we can push for policies that respect the importance of family farms while ensuring fairness for all.

As a fierce snowstorm sweeps across northern England, the UK braces for significant disruption. Heavy snowfall, icy winds, and plummeting temperatures are already causing travel chaos, with forecasts predicting up to 20 cm (8 inches) of snow in some areas. The Met Office has issued warnings for treacherous road conditions, and many schools and businesses are expected to close as the storm intensifies. While severe snowstorms aren’t an annual occurrence, when they do strike, they leave an indelible mark on the nation. This current storm serves as a stark reminder of the power of nature. To understand its impact, let’s look back at some of the most severe snowstorms in UK history and explore how such extreme weather events develop. The UK’s Worst Snowstorms: A Journey Through Time The Winter of 1947: Seven Weeks of Snow Between January and March 1947, the UK experienced one of its most brutal winters. Snow began falling in late January and didn’t stop for nearly two months. Drifts as high as 7 meters (23 feet) buried villages, cutting off entire communities. The country, still recovering from World War II, faced severe coal shortages, leaving many without heat or electricity. When the snow finally melted, the thaw led to widespread flooding, compounding the misery. The Big Freeze of 1963: A Frozen Britain From December 1962 to March 1963, temperatures in the UK plummeted, creating conditions so cold that rivers, including parts of the Thames, froze solid. Snow covered the ground for up to two months in some areas, with drifts reaching 6 meters (20 feet). Transport was paralyzed, and wildlife struggled to survive in one of the coldest winters of the 20th century. The Great Snowstorm of 1982 In January 1982, a ferocious storm blanketed Wales, the Midlands, and southern England with up to 30 cm (12 inches) of snow. Drifts over 6 meters (20 feet) trapped motorists and isolated rural communities. Emergency air drops of supplies were required, and the storm caused widespread disruption to infrastructure. The Beast from the East (2018): Siberian Winds Bring Chaos In February 2018, a cold blast from Siberia collided with Storm Emma from the Atlantic, creating a perfect storm. Heavy snow and winds of up to 70 mph brought blizzard conditions to much of the UK. Motorways became impassable, railways were frozen, and schools closed for days. Temperatures dropped to -14°C in parts of Scotland, while snow drifts reached 2 meters (6.5 feet). How Snowstorms Form and Why They’re Not Annual Events A Meeting of Air Masses The UK’s position at the crossroads of Arctic, Atlantic, and European air masses creates the potential for extreme weather. Snowstorms typically occur when cold air from the Arctic or Siberia meets moist air from the Atlantic. The moisture condenses as it rises over the cold air, forming heavy snowfall. The Role of the Jet Stream The polar jet stream, a high-altitude wind current, plays a significant role in directing storms toward the UK. When the jet stream dips southward, it can steer cold, snowy weather systems over the country. Conversely, when the jet stream stays further north, the UK experiences milder winters. Why Snowstorms Are Rare Snowstorms require a precise combination of factors: cold air, moisture, and atmospheric instability. These conditions don’t align every winter. Events like sudden stratospheric warming (SSW), which disrupts the polar vortex, can lead to colder and snowier conditions by pushing Arctic air toward Europe, as seen during the Beast from the East. Staying Safe During Snowstorms Severe snowstorms can disrupt travel, power supplies, and everyday life. During this storm and throughout the winter, take precautions to stay safe: Avoid unnecessary travel  and monitor weather updates. Prepare for power outages  by keeping torches, batteries, and warm clothing handy. Check on vulnerable neighbours , especially the elderly, who may struggle in the cold. As this snowstorm reminds us of nature’s unpredictability, it’s vital to stay vigilant and prepared. Winter can be beautiful, but it’s essential to respect its power. Stay safe, stay warm, and look out for one another during this frosty season.

When you go to save a document on Word, which button do you press? There are many ways to do it but chances are you select the floppy disk in the top corner of the screen. Ever consider that this is a little odd? Floppy disks have been obsolete for years now, yet we instinctively know that this is the save button. This is called a skeuomorph —it’s when something new takes on the appearance of what it has replaced. Once you start looking, you’ll realise they’re everywhere. Open up your smartphone. When you want to make a phone call, you tap on the app that looks like an old fashioned telephone receiver. When you go to send an email, you tap the app with a letter on it. Despite emails being fully digital and them not looking remotely similar to a physical letter, we still know this app’s function and what it replaced. Skeuomorphs aren’t always physical, they can also be a sound. If you click on your smartphone’s camera app (which looks like a physical camera,) to take a photo, you may notice a shutter sound when you click the button, despite your phone’s camera having no physical shutter to open and close. Real cameras make this noise. However, it’s useful to have some sort of signal that your phone has captured an image. Otherwise, you’d just have to guess that the phone’s camera app worked, which, if you’re taking a posed picture (especially of a large group of people) or you wish to capture a specific moment in time, isn’t very helpful! The term skeuomorph was coined by archaeologist H. Colley March in 1889, after he noticed that some ancient artefacts retained the design features of older, similar objects, even if these were no longer necessary. Take a look at classical architecture, such as Greek temples—these structures were once built of wood. When building with wood you, of course, need wooden beams. When building with stone, these beams aren’t necessary, yet they’re still incorporated in the stone’s design. Not only is this a homage to the previous way of doing things, it’s also aesthetically pleasing. Skeuomorphs are a feature of electric cars. These vehicles don’t require cooling vents nor a grill at the front, yet most electric cars still incorporate these in their designs. We’re so used to seeing combustion engine cars with these features that it looks odd to remove them. There’s no reason for digital keyboards to make a sound when you type, yet, because they represent laptop keyboards and even typewriters (which were really quite noisy), our brains expect a sound to be there. This gives us the illusion that we’re still using a physical keyboard, despite it being on a screen. The notes section in our phones doesn’t need to look like lined paper or a sticky note. The lock screen doesn’t need to make the sound of a padlock, but most do. All these things help us locate and understand them quicker because they bear a direct reference to their previous iteration. The trend is changing though. We’re moving away from skeuomorphism and instead opting for more minimalist design. The original versions of iOS (the iPhone’s operating system) were incredibly skeuomorphic but newer versions have opted for a simpler appearance. We’re now aware of how to use smartphones, so the need for things to look familiar isn’t as strong. The Instagram logo used to be that of a Polaroid camera, which captured and printed images instantly; now, the logo is a much simpler representation of a Polaroid—to the point where, if you didn’t know what the logo used to be, you probably wouldn’t guess. Either way, it’s still clear that it represents Instagram. Skeuomorphs divide opinion…for instance, is there still a need for this kind of design style, or should digital design move on and find its own innovations? Many people haven’t even used the objects skeuomorphs represent, so is there any point to them? Personally, I quite like them, but that might be because I’m not a huge fan of the new super-simplistic designs everyone seems to be using.

In the late 1980s, movie lovers in the UK would often have to wait years for their favourite films to reach their home screens. A recent nostalgic advert from ITV, one of the UK’s main terrestrial channels, highlighted this waiting game with its Christmas Day 1988 premiere of The Empire Strikes Back, the second instalment of Star Wars, originally released in cinemas in 1980. ITV's showing was the first time UK audiences could watch the film on free-to-air television—a staggering seven years after its theatrical debut. Today, however, we live in an era where movies seem to hit streaming services almost as soon as they leave cinemas. Let's look at how the journey from cinema release to home viewing has changed over the decades. The 1980s Waiting Game: From Theaters to TV In the 1980s, there were a few different paths a film would take after leaving the cinema. After a theatrical run, some films might see a VHS release, but even that could take a year or more. Then, after an extended delay, they might make it onto a paid TV network, such as Sky in the UK. But for most viewers who didn’t have access to pay TV, the real prize was the “terrestrial premiere” on channels like ITV or BBC One, which often took years to arrive. Other examples from this era include: Raiders of the Lost Ark (1981): It premiered in UK cinemas in 1981, but didn’t reach ITV screens until 1987. Back to the Future (1985): Released in cinemas in 1985, but UK audiences had to wait until December 1990 for its terrestrial premiere on ITV. E.T. the Extra-Terrestrial (1982): This iconic film hit cinemas in 1982 and didn’t appear on terrestrial TV until 1988 on BBC One. This long delay was partially due to the licensing models and limited broadcasting options at the time. With fewer channels and the value of these television premieres sky-high, networks could demand—and viewers expected—a long wait for big films. The 1990s and Early 2000s: Home Video Revolution and Cable TV The 1990s brought a massive change with the rise of home video and the popularity of VHS rentals. This era shortened the wait for home viewing but still kept a long gap before films hit terrestrial TV. Pay-per-view and cable channels like Sky Movies (launched in the UK in 1989) began to narrow the gap, bringing films to television sooner but still long after cinema releases. Throughout the 90s, blockbuster films like Jurassic Park (1993) and Independence Day (1996) saw quicker turnarounds to VHS and cable TV. Still, these films would typically reach terrestrial television about four years after their theatrical release. In the early 2000s, DVDs brought better accessibility and shortened the home-viewing window even more, but big premieres on free-to-air television were still highly anticipated and usually years in the making. Today’s Fast-Tracked Releases: The Rise of Streaming By the 2010s, the emergence of streaming services like Netflix, Amazon Prime, and later Disney+ and HBO Max, fundamentally shifted the landscape. Rather than waiting years to see a hit movie on their screens, viewers could see major films within a few months of their theatrical releases. This shift was accelerated by the COVID-19 pandemic, which led many studios to release films directly on streaming platforms either simultaneously with or shortly after cinema releases. For example: Black Widow (2021): Released in cinemas in July 2021, it premiered on Disney+ the same day for an additional fee. Dune (2021): Released in October 2021 in cinemas, it became available on HBO Max within a month for streaming subscribers. Avatar: The Way of Water (2022): Released in cinemas in December 2022, it was available for purchase online by March 2023, only three months after its release. With this quick turnaround, viewers now expect movies to arrive on streaming within months. Terrestrial TV premieres are almost an afterthought, and viewers rarely wait years for a film to become accessible at home. Are We Taking This Content for Granted? In the 1980s and 90s, the excitement around waiting years for a beloved film to air on TV created a shared sense of anticipation and made each premiere a significant cultural event. Now, with nearly instant access, movies have become disposable. The unique experience of “the wait” has all but vanished. While we may appreciate the convenience, it’s worth considering that this immediacy may lessen the lasting impact that films once had. This fast-track approach has also put pressure on the cinema industry. While box office numbers were recovering from pandemic shutdowns, more people are choosing to wait for films to hit streaming rather than paying for a cinema ticket. The shift recalls a debate that began in the 1950s when television was seen as a potential “cinema killer.” Each technological advancement—from TV to VHS to streaming—has sparked concerns about the survival of the cinema experience. Yet, for now, cinema still endures, albeit with increasing challenges. The Changing Landscape of Film Consumption Today, we live in an age of instant gratification where movies are accessible at the click of a button. Compared to the 1980s, when the wait for home viewing spanned years, modern viewers have an embarrassment of riches. While we may take this convenience for granted, it’s worth reflecting on how the excitement of movie premieres, both in cinemas and on TV, has diminished as a result. As streaming services continue to shrink release windows, cinemas are adapting to an uncertain future. Whether this trend will ultimately lead to the “death of cinema” remains to be seen. But one thing is clear: the journey from the big screen to our living rooms has never been quicker, and the nostalgic value of waiting may soon be a thing of the past. Did You Know? Fun Factoids TV Was Cinema’s First Rival: The emergence of television in the 1950s sparked the first major concern about the survival of cinemas, with predictions that TV would keep people at home and reduce cinema attendance. VHS and DVD Changed the Game: Before streaming, home video shortened the wait for movies at home, but most films still took at least six months to hit VHS shelves. Streaming Today: Many studios now make films available on streaming within 90 days of theatrical release, compared to the 3-7 year delay common in the 80s. This shift in film access means we now see films as content rather than events, changing how we value and interact with cinema culture itself.

Christmas adverts from retailers have already started lighting up our screens as the festive season draws near. With appearances from celebrities like Dawn French and Nigella Lawson, alongside beloved characters like Roald Dahl’s BFG, this year’s campaigns offer something for everyone. Take a look at some of our favourates released so far Aldi Argos Barbour M&S Sainsbury Greggs Waitrose

Viva La Dirt League (VLDL) is a New Zealand-based YouTube group specializing in comedic skits that parody the quirks of gaming, fantasy, and everyday geek culture. The group was founded primarily by Alan Morrison and Rowan Bettjeman, who initially came together with a shared love of games and humour. They began creating small skits inspired by video game tropes and quickly gained attention for their unique style and relatability among gamers. As VLDL’s popularity grew, they brought in other talent, including Ben Van Lier and later Adam King, who joined the team officially after the channel had started gaining traction. With the addition of regular actors like Ellie Harwood, Byron Coll, and others, VLDL’s skits became more dynamic, allowing for a variety of character types and fresh humor in each series. Popular Viva La Dirt League Series Viva La Dirt League has created several iconic series on their channel, each targeting a different aspect of gaming or geek culture: Epic NPC Man – Perhaps their most famous series, Epic NPC Man is set in the fictional fantasy world of "Skycraft" (a spoof on The Elder Scrolls and other RPG games). It follows the daily lives of NPCs, highlighting the limitations of these programmed characters and the humorous scenarios they encounter. Alan Morrison plays Greg, a clueless NPC with an often baffled take on the player-controlled adventurers, while Rowan Bettjeman stars as Bodger, a hapless blacksmith with dubious skills. Bored – A workplace comedy set in a tech and gaming store, Bored follows the strange encounters between employees and customers. This series humorously explores tech and retail stereotypes, with recurring characters bringing a mix of dry humour and over-the-top situations to life. PUBG Logic – Based on the game PlayerUnknown’s Battlegrounds (PUBG), this series reenacts the often absurd logic and chaotic gameplay players experience in battle royale games. From awkward weapon handling to the bizarre behaviours players adopt, PUBG Logic is a fan favourite for its playful exaggeration of the game’s mechanics. D&D Logic – A newer series, D&D Logic takes on the tropes and oddities of tabletop role-playing games like Dungeons & Dragons. The characters’ attempts to navigate the rules and unexpected scenarios bring humour to classic RPG moments, making it a hit with tabletop enthusiasts. Recurring Characters VLDL’s characters are as iconic as the series they belong to, and the main cast plays various roles across these series: Greg (Alan Morrison) – The bewildered NPC from Epic NPC Man, often confused by the actions of player-controlled characters. Bodger (Rowan Bettjeman) – The blacksmith NPC in Epic NPC Man, known for his lack of skill and often misguided confidence. Adam (Adam King) – Appearing in multiple series, Adam plays a variety of roles that highlight the quirks of gaming and retail interactions. Ben (Ben Van Lier) – Known for his intense, larger-than-life characters, Ben adds a bold energy to many skits, particularly in Epic NPC Man and PUBG Logic. Ellie (Ellie Harwood) – Often playing strong female characters, Ellie’s roles add depth and variety to VLDL’s series, especially in D&D Logic and Epic NPC Man. Byron (Byron Coll) – Known for his eccentric characters, Byron frequently appears in various series, adding unpredictable and humorous elements. Production and Growth Starting with basic setups and simple skits, Viva La Dirt League has grown tremendously, now boasting high production quality with elaborate sets, costumes, and effects that rival those of professional studios. Supported by a loyal fan base on Patreon, they’ve been able to fund increasingly ambitious projects, expanding their world-building and exploring new concepts. Today, Viva La Dirt League has cemented itself as a staple in the online gaming community. Their blend of humour, creativity, and genuine love for gaming resonates with fans around the world, making them a go-to YouTube channel for relatable, high-quality gaming and fantasy comedy.

In a historic win, Donald Trump has reclaimed a seat in the White House, now serving as the 47th President of the United States. His campaign was marked by a commitment to "Make America Strong Again," focusing on issues such as strengthening the economy, securing borders, and revitalizing American manufacturing. Trump also promised to prioritize U.S. energy independence, streamline federal regulations, and emphasize domestic safety measures. However, as is often the case with political promises, only time will tell if these ambitious goals will be realized. The Journey of Donald Trump: From Businessman to Politician Donald Trump, a well-known businessman, media personality, and former president, has always been a polarizing figure. His path from the boardroom to the White House began long before his first presidential bid in 2016. Raised in a family of real estate developers, Trump took over the family business, expanding it into a global brand with interests in hotels, casinos, and entertainment. His reality TV show, The Apprentice, elevated his profile and showcased his self-branded persona as a successful, no-nonsense businessman. Trump's Political Ascent and Controversies Trump’s first term as president from 2017 to 2021 was marked by several achievements in tax reform, judicial appointments, and foreign policy efforts. However, his presidency was also riddled with controversy. His handling of immigration, stance on climate change, and often combative communication style drew both fierce criticism and passionate support. His handling of the COVID-19 pandemic in particular became a point of significant debate, shaping the latter part of his presidency. After his term ended, Trump continued to be a prominent figure in American politics, rallying his base and frequently sharing his views on the direction of the country. Legal battles, including investigations into his business practices and allegations regarding election interference, have kept Trump in the headlines, making his return to office all the more unprecedented. A New Chapter Begins As Donald Trump prepares to serve his second term, America awaits to see how this familiar yet changed leader will approach the challenges ahead. While opinions on his policies vary widely, one thing is certain: the coming four years are likely to be dynamic. Writer’s Note: Personally, I hold no opinion on the outcome of the election. What I can say, however, is that it will be an interesting four years to come.