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Aye aye, AI - how effective are you?

Paul Francis


AI Generated image

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The world of computer generated content is practically everywhere. It’s not just text based programs - Canva has recently added its own AI image generator to its online software, and programs like DALL.E 2 and Midjourney are becoming increasingly popular.

However, it’s unlikely that images generated by AI would make design teams obsolete. While AI technology has made significant advancements in image generation, it still lacks the human creativity and ingenuity that design teams bring to the table. Design teams possess the ability to understand a client's vision, to incorporate branding and messaging, and to create designs that evoke emotion and tell a story. AI-generated images may lack the personal touch that designers proffer, and they may not have the ability to understand the nuances of a client's needs or the target audience's preferences.

Moreover, design teams are experts in the design process and can ensure that the final product is not only visually stunning but also functional and user-friendly. They can also work collaboratively with other departments, such as engineering and marketing, to ensure that the design meets all requirements and constraints.

All that said, AI-generated images can still play a valuable role in the design process. For example, they can be used to generate initial concepts, or to streamline certain aspects. AI can also be used to automate repetitive tasks, freeing up designers to focus on more creative and strategic work.

In summary, AI-generated images have their strengths, but design teams still play a critical role. The combination of human creativity and design expertise with AI technology can result in better designs and more efficient workflows.

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