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Embracing Tradition: Lessons from the Luddites in a Tech-Driven World

Writer: Paul FrancisPaul Francis

Updated: Apr 17, 2024


An AI generated Luddite looking at a mobile phone

In the exploration of the Luddite movement, it's crucial to address a common misconception prevalent in our rapidly evolving technological landscape. Many believe that the rise of new innovations, such as artificial intelligence (AI), will swiftly render traditional practices and services obsolete, leaving numerous job roles redundant. However, as we navigate the digital age, it becomes increasingly evident that these age-old practices possess a resilience that defies obsolescence. From the enduring presence of the humble landline telephone to the indispensable role of the trusty postal service, these stalwart pillars of yesteryear stand firm amidst the relentless march of progress.


The United Kingdom, with its rich tapestry of tradition and innovation, provides an ideal setting to delve into this phenomenon. Within the bustling streets of London and the idyllic villages of the countryside, we witness the coexistence of old and new—a testament to the enduring value of heritage in a rapidly changing world.


Embarking on this journey through history, we will unravel the reasons why certain relics of the past persist, despite the technological upheaval and fears of job displacement attributed to automation and AI.


The Luddites: Lessons from History

Amidst the clamour of technological progress, it's worth pausing to reflect on the lessons imparted by the Luddite movement of the early 19th century. The Luddites, a group of textile workers in England, found themselves at odds with the rapid industrialization of their time, particularly the introduction of automated weaving machinery.


Driven by fears of unemployment, declining wages, and the erosion of their craft skills, the Luddites resorted to acts of sabotage and vandalism to protest the encroachment of machinery on their livelihoods. Their resistance, though ultimately quelled by government repression, raises important questions about the human cost of progress and the ethical implications of technological change.


The Luddites' plight serves as a cautionary tale about the need for a nuanced approach to technological innovation. While advancements in automation and machinery have undoubtedly brought about economic prosperity and efficiency, they have also resulted in profound social and economic disruptions. The Luddites' resistance underscores the importance of considering the broader implications of technological change, including its impact on jobs, communities, and individual livelihoods.


In today's world, where discussions about automation, artificial intelligence, and digital disruption abound, the legacy of the Luddites resonates with renewed relevance. It reminds us that technological progress must be accompanied by thoughtful consideration of its social and ethical ramifications. By heeding the lessons of history, we can strive for a future where innovation is balanced with compassion, equity, and respect for human dignity.


AI generated Luddite smashing modern technology.

The Telly: More Than Just Box Sets

Television, affectionately known as the "telly" in British parlance, has been a staple of living rooms across the nation for generations. With the advent of streaming services and on-demand content, pundits were quick to herald the demise of traditional broadcast television. Yet, the telly remains a steadfast companion, offering a curated selection of live events, local news, and timeless classics.


From tuning in to the BBC for the latest updates on the weather to gathering around for the annual Christmas broadcast of the Queen's Speech, television embodies the communal spirit of British culture. While streaming may offer convenience and choice, there's something inherently British about the shared experience of watching "EastEnders" or cheering on England during the World Cup.


Royal Mail: Delivering Connections Across the Nation

In an era dominated by emails and instant messaging, the venerable postal service, affectionately known as Royal Mail in the UK, continues to ply its trade with unwavering diligence. Predictions of its demise in the face of digital communication have proven premature, as letterboxes up and down the country still receive a steady stream of letters, parcels, and postcards.


Royal Mail's enduring relevance lies in its ability to transcend mere logistics and deliver a sense of connection in an increasingly digital world. Whether it's receiving a handwritten letter from a loved one or eagerly awaiting the arrival of a birthday gift, the postal service serves as a tangible link between individuals, communities, and generations.


Printed Books: Tales That Transcend Technology

In an age of e-readers and audiobooks, the allure of printed books endures, weaving a narrative that transcends the digital realm. From the hallowed halls of libraries to the quaint bookshops of Bloomsbury, the tactile experience of turning the pages of a well-loved novel holds a special place in the hearts of bibliophiles across the UK.


Printed books offer more than just words on a page; they are repositories of knowledge, imagination, and culture. Whether it's thumbing through the yellowed pages of a vintage classic or admiring the intricate illustrations of a children's picture book, the printed word continues to captivate readers young and old alike.


Landline Telephones: Ringing True in a Digital World

In an era of smartphones and instant connectivity, the humble landline telephone remains a fixture in British households, steadfastly ringing true in the face of technological upheaval. While mobile devices offer mobility and versatility, landline telephones embody reliability and familiarity, serving as a lifeline in times of need.


From catching up with friends over a cuppa to dialling for emergency services in times of crisis, the landline telephone plays an indispensable role in everyday life. Its distinctive ringtone evokes a sense of nostalgia, harking back to simpler times when conversations flowed freely and connections were made with the press of a button.


Honouring Tradition in a Digital Age

As we reflect on the enduring legacy of these time-honoured institutions, it becomes clear that the old ways are far from obsolete. In a world enamoured with the allure of innovation, it's important to recognise the intrinsic value of tradition and heritage.


From the flickering glow of the telly to the reassuring clatter of the letterbox, these symbols of bygone eras remind us of the enduring power of human connection. In the UK, where tradition and innovation converge, the old ways continue to thrive, enriching our lives with a sense of continuity and belonging.


As we delve into the history of the Luddites, we uncover additional insights into the resilience of tradition amidst technological advancement. Their resistance serves as a poignant reminder of the complexities inherent in navigating the intersection of progress and preservation.


So, the next time you reach for your smartphone or fire up your streaming service, take a moment to appreciate the timeless allure of the past. For in the convergence of old and new lies the true essence of British resilience – a celebration of tradition in a digital age.


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AI Brain hovering over a Human Hand

A Look Back at the Most Iconic British TV Adverts of the 2000s

A Look Back at the Most Iconic British TV Adverts of the 2000s

13 March 2025

Connor Banks

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The 2000s, a time when TV adverts weren’t just interruptions but mini masterpieces that we actually enjoyed watching. Some made us laugh, some amazed us with their sheer creativity, and others embedded themselves so deeply into British culture that they’re still quoted today.

Let’s take a trip down memory lane and relive some of the most iconic British TV adverts from the 2000s, the ones that weren’t just commercials, but cultural moments.


1. Cadbury’s "Gorilla" (2007)

Who knew that an advert about a drumming gorilla would go down in history? In 2007, Cadbury released a commercial featuring a hyper-realistic gorilla, emotionally preparing himself before launching into Phil Collins’ legendary drum solo from In the Air Tonight.

Why it’s iconic:

Completely unexpected—it had nothing to do with chocolate but everything to do with pure joy.

Perfect soundtrack choice—the slow build-up and release mirrored the satisfaction of indulging in a Dairy Milk bar.

Instant viral success—this was one of the first UK adverts to truly explode online, becoming a cultural phenomenon.

Legacy:

The Gorilla advert proved that advertising didn’t have to be about product-pushing—it could be pure entertainment. It revived Cadbury’s brand and sparked a new wave of creative, surrealist advertising.


2. John Smith’s "No Nonsense" (2000s)

Few adverts in the 2000s captured British humour better than John Smith’s No Nonsense campaign, starring Peter Kay. These adverts were simple, blunt, and brilliantly funny, reinforcing the idea that John Smith’s was a beer for proper blokes, not for fancy nonsense.

Why it’s iconic:

Peter Kay’s everyman comedy—his deadpan humour made these ads stand out.

Catchphrases like "Ave It!" became legendary in football culture.

Relatable British humour—whether it was belly-flopping at a diving competition or smashing a school sports day race, these ads reflected everyday life with a twist.

Legacy:

The No Nonsense campaign made Peter Kay a national treasure and helped cement John Smith’s as the beer of choice for the no-fuss, down-to-earth drinker. Even today, people still shout "Ave It!" on the football pitch.


3. Compare the Meerkat (2009)

"Simples!" If you didn’t say that at least once in the late 2000s, were you even watching TV? What started as a simple insurance comparison site advert became a cultural phenomenon, thanks to a posh, Russian-accented meerkat named Aleksandr Orlov.

Why it’s iconic:

Aleksandr Orlov was an instant star—his snooty but lovable personality made him a household name.

Brilliantly absurd premise—people were mistaking CompareTheMarket.com for CompareTheMeerkat.com, so Aleksandr had to set the record straight.

"Simples!" became a national catchphrase, used by everyone from schoolkids to office workers.

Legacy:

Aleksandr became more famous than the actual company, leading to merchandise, books, spin-offs, and a continued advertising run into the 2020s. The success of the campaign skyrocketed CompareTheMarket.com’s business, proving how powerful a well-executed character can be.


4. Guinness "Surfer" (1999, but huge in the 2000s)

Even though it debuted in 1999, the Guinness Surfer ad remained one of the most talked-about and re-aired commercials throughout the 2000s. A black-and-white cinematic masterpiece, it followed a group of surfers waiting for the perfect wave—only for the waves to turn into giant, galloping white horses.

Why it’s iconic:

Stunning visuals—the white horses bursting through the waves looked mythical and otherworldly.

Powerful narration—with the unforgettable opening line:


"He waits. That’s what he does."


Perfect brand message—just like a slow-poured pint of Guinness, good things come to those who wait.

Legacy:

This advert defined Guinness advertising for years to come. It won numerous awards and is still voted one of the greatest ads of all time.


5. Tango - "You’ve Been Tango’d" (2000s)

Loud, chaotic, and slightly violent—Tango adverts in the 2000s were as bold as the drink itself. The most infamous one? The "Tango Slap", where an orange-painted man ran up to an unsuspecting drinker and slapped them across the face.

Why it’s iconic:

Outrageously funny—it was so ridiculous that people actually copied it.

So controversial it got banned—after kids started recreating the slap in schools, the ad had to be toned down.

Tango’s branding became instantly recognisable—the phrase "You’ve been Tango’d" became part of British pop culture.

Legacy:

While the original slap ad was banned, the "No Nonsense" spirit of Tango continued with new variations, including sumo wrestlers and explosive reactions.


6. Walkers Crisps – Gary Lineker (2000s)

For nearly three decades, Gary Lineker has been the face of Walkers Crisps, and in the 2000s, the adverts perfected the formula—Lineker trying to steal crisps and getting his comeuppance.

Why it’s iconic:

A consistent and lovable campaign—people expected Lineker to appear in every new Walkers ad.

Brilliantly simple humour—whether he was getting outsmarted by kids or fighting over a packet, the ads always entertained.

Memorable catchphrases—especially "No More Mr. Nice Guy."

Legacy:

The Walkers & Lineker partnership is one of the longest-running brand collaborations ever, helping Walkers remain the UK’s top crisp brand.



The 2000s were a golden era for British TV adverts. These weren’t just ads—they were pop culture moments that stuck with us, made us laugh, and sometimes even inspired us. Whether it was a drumming gorilla, a mischievous Lineker, or a Russian meerkat, these ads weren’t just selling products—they were shaping our collective nostalgia.

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