The Price of Free: CapCut's New Terms of Service Raise Big Questions for Creators

8 July 2025

Paul Francis

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Most people never read the terms of service. They're the digital equivalent of the small print on a credit card offer. Dry. Dense. Usually harmless. But every now and then, one of those boxes you tick without thinking hides something that matters.

CapCut, the hugely popular video editing app owned by ByteDance, quietly updated its terms of service in June. The new terms haven’t radically changed in structure, but their language has sparked widespread concern. Creators, influencers, journalists and casual users are now realising the cost of convenience might be their content, their voice, and even their face.

So what changed? And why does it matter?

CapCut Now Has the Right to Use Your Content, Forever

At the heart of the controversy is CapCut’s licence agreement. When you upload a video to their platform, even as a private draft, you are granting ByteDance and its affiliates a worldwide, royalty-free, irrevocable and perpetual right to use, edit, reproduce, distribute and monetise your content. This includes your username, your voice, and your likeness.

In short, they can do what they like with your video. Forever. And you cannot revoke that permission.

Critically, this applies not just to content published publicly but also to drafts or private videos stored in CapCut’s cloud. Even if you delete the file or your account, the licence remains in place. You still technically own your content, but they own the rights to do whatever they want with it.

This has understandably caused alarm among creators. A vlog you filmed for friends, a marketing draft, or a clip of your child dancing in the living room could, in theory, be used in an advert, a training dataset, or promotional material with no payment or warning.

The Growing Frustration with ‘Freemium’

Beyond the terms themselves, CapCut has also come under fire for its monetisation strategy. Features that were once free, like slow motion effects, watermark-free exports and audio extraction, are now locked behind a Pro subscription.

Reddit forums are filled with posts from frustrated users. One wrote, "You literally cannot do anything on it anymore, everything requires a subscription #boycott_capcut." Others have vented about automatic updates that break their workflows or remove tools they relied on.

CapCut was once the darling of quick, quality video editing. Now, many feel it has shifted from a useful free tool to a pay-to-play model without warning. That change has made some users feel as though they were tricked into building their content libraries on a platform that no longer respects their creative control.

Who Is Most Affected?

The impact is not the same for everyone. Here are three groups most at risk:

1. Content Creators and InfluencersAnyone uploading original content to CapCut risks losing control over how that content is used. That includes voiceovers, music, video clips and personal footage. A brand image carefully curated over years could be diluted or repurposed without input or approval.

2. Journalists and Documentary FilmmakersThose working with sensitive material or vulnerable subjects may be unknowingly placing source material into the hands of a third party. CapCut’s terms allow them to retain copies of content and distribute them freely. For journalists working under embargo or dealing with whistle-blowers, this is a serious threat to trust and ethics.

3. Small Businesses and CharitiesMany organisations use CapCut to produce promotional videos, explainers, and behind-the-scenes content. If those assets are uploaded to CapCut’s servers, they may be reused, reshaped or monetised elsewhere. This undermines brand control and could expose sensitive internal material.

Safer Alternatives for Creators

Dark computer screen with Adobe Premiere Pro icon. Visible text: Home, Sync Settings, Recent. Sparse light creates a focused, calm mood.

If you are reconsidering your use of CapCut, here are some alternatives that offer more transparency or control:

DaVinci Resolve: A professional-grade editor with a free version offering extensive features and no cloud tie-ins.
Adobe Premiere Pro: Paid, but widely trusted and industry standard.
Final Cut Pro: Ideal for Mac users who want full control over local files.
VN Video Editor: A popular mobile alternative with fewer strings attached.
Openshot: A free, open-source tool for those who prefer editing offline.
Shotcut: Another open-source video editor with advanced features and no automatic cloud storage.

A Wider Trend of Terms That Take More Than They Give

CapCut is not alone. Increasingly, apps and platforms are granting themselves sweeping rights over user-generated content. TikTok, also owned by ByteDance, includes similar language in its terms. Meta’s platforms have long included provisions that allow for the reuse and promotion of posted material. Even Zoom caused controversy in 2023 after suggesting it could use video calls to train AI.

These trends suggest a growing normalisation of terms that put user control second to corporate interest. The technology is free, but your content becomes the price.

The Lesson? Read Before You Click

We live in an age where convenience and creativity are closely tied to platforms we do not control. CapCut’s updated terms of service are not necessarily unusual—but they should be a wake-up call. If you value your content, your privacy, or your brand, it may be time to check those terms before clicking ‘Accept’.

Because in the world of digital creation, what’s yours might not stay yours for long.

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Nintendo Switch 2 Launches to Record Sales, Mixed Reviews, and Market Shifts

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Jun 12
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After months of speculation and mounting anticipation, Nintendo has launched the Switch 2 in the UK and globally, marking a significant step forward for the Japanese gaming giant. The hybrid console, which was released on 3 June, has already become Nintendo’s fastest-selling device, shifting over 3.5 million units in just four days.

The console launched in the UK at £379.99 for the standard edition, with the “Deluxe Set” bundling in Mario Kart World and enhanced Joy-Con controllers for £429.99. Despite the hefty price tag, retailers reported widespread sell-outs within hours of release. GAME and Argos saw queues online and in-store, with some high street stores reporting stock shortages through the first weekend.

"The screen is beautiful, the new Joy-Cons feel far sturdier, and I love how snappy the menus are."

Jason Webb, a gamer from Leeds

Launch Line-Up and New Features

The Switch 2 arrived with a launch line-up headlined by Mario Kart World, Pikmin 5, and Splatoon Nova, with The Legend of Zelda: Echoes of the Depths set to follow in July. The console features a brighter 1080p OLED display with a 120Hz refresh rate, upgraded internal storage, and improved detachable controllers. Nintendo has also introduced GameChat, its first in-built voice and video chat system, seen by many as a long overdue step into modern multiplayer gaming.

Early Market Jitters Now Easing

When Nintendo confirmed the console back in January, investors were not immediately convinced. Shares dipped nearly 7 per cent in Tokyo, with analysts criticising the reveal as thin on detail. The company was tight-lipped about the price, backwards compatibility, and exact release date, leading some to worry that Nintendo was not ready to compete with devices like the Steam Deck or PlayStation Portal.

However, as pre-orders sold out in April and early reviews trickled in, investor confidence returned. By late May, Nintendo’s stock had climbed to record highs, with analysts from Jefferies and Goldman Sachs issuing strong buy recommendations. Goldman expects long-term growth from the console, forecasting that it could sell over 60 million units during its lifespan.

Close-up of blue and red handheld game controllers against a dark background, with buttons and joystick visible. Vibrant colors.

What Users Think of the Switch 2?

Despite commercial success and analyst optimism, the Switch 2 has divided opinion among users. While many in the UK gaming community have praised the device as a worthy successor, others feel it fails to justify its premium price or fully resolve lingering issues from the original console.

The Good

For those upgrading from the original Switch, the improvements are tangible. "The screen is beautiful, the new Joy-Cons feel far sturdier, and I love how snappy the menus are," said Jason Webb, a gamer from Leeds who picked up his Switch 2 on launch day. Online forums and subreddits have filled with praise for the display, improved load times, and the seamless nature of GameChat.

Others have applauded Nintendo’s decision not to reinvent the wheel. “It’s exactly what I wanted – more power, better battery, and still the same pick-up-and-play feel,” wrote one user on r/NintendoUK.

The Bad

However, not everyone is impressed. A common criticism has been the console’s high price, particularly during a cost-of-living crisis. “£429 for a new console when I still have a perfectly good Switch? Nintendo’s taking the mickey,” said Sarah Khan, a student in Manchester.

Battery life has also come under scrutiny. Some users reported shorter-than-expected play times during launch week, prompting Nintendo to acknowledge a software bug that would be addressed in a future update. There have also been concerns about the magnetic controller attachments. “The little nub is already bending, and I’ve only had it a week. My kid snapped the last one in two months,” one frustrated parent shared on Facebook.

Another sore point is the sense that the Switch 2 is more of a refinement than a revolution.

“It feels like a Switch Pro, not a new generation. Where’s the wow factor?”

Reddit user @WanderingPlumber.

The Road Ahead

Despite some early growing pains, the Switch 2 is off to a flying start. It has reignited interest in physical game releases, brought Nintendo back into the conversation around social and multiplayer innovation, and won over a loyal base of fans who see it as the best version of the console to date.

As the console heads into its second month, all eyes will be on Nintendo’s software pipeline. With the promise of a new Zelda, Pokémon Revival later this year, and strong third-party support, the Switch 2 may yet prove to be more than just a refresh. But with rivals looming and expectations sky-high, Nintendo has little room for error.

Whether the Switch 2 becomes a long-term game-changer or a short-term spike remains to be seen. What’s clear for now is that it has already made its mark.