top of page
Artemis II Returns From the Moon as Old Conspiracies Find New Life Online

Artemis II Returns From the Moon as Old Conspiracies Find New Life Online

9 April 2026

Paul Francis

Want your article or story on our site? Contact us here

A Mission in Motion, Not Preparation


Artemis II is no longer a promise or a plan. It is a live, unfolding mission.


Having successfully travelled beyond low Earth orbit and looped around the Moon, the crew are now on their return journey to Earth. In doing so, they have already secured their place in history as the first humans in more than half a century to venture into deep space. The mission itself has been widely followed, not just through official NASA channels but across social media, where images, clips and astronaut updates have circulated in near real time.


Among the most striking moments so far have been the views of Earth from lunar distance. These are not abstract renderings or archival references. They are current, high-resolution visuals captured by a crew physically present in deep space. For many, it has been a powerful reminder of both scale and perspective, reinforcing the reality of human spaceflight beyond Earth orbit.


Yet as these images spread, something else has travelled with them.


Earthrise over the Moon's horizon, showing Earth partially lit against the blackness of space. The Moon's surface is grey and textured.

The Return of a Familiar Narrative

Alongside the excitement and global attention, Flat Earth narratives have begun to reappear with renewed visibility. As with previous milestones in space exploration, the mission has acted as a catalyst rather than a cause.


Footage from Artemis II, particularly anything showing Earth as a curved, distant sphere, has been picked apart across various platforms. Claims of digital manipulation, lens distortion and staged environments have resurfaced, often attached to short clips or isolated frames removed from their original context.


This is not evidence of a growing movement in terms of numbers. It is, however, a clear increase in visibility. The scale of Artemis II has pulled these conversations back into mainstream timelines, where they sit alongside genuine public interest and scientific engagement.


Real-Time Content, Real-Time Reaction

What distinguishes Artemis II from earlier missions is the immediacy of its coverage. This is not a mission filtered through delayed broadcasts or carefully edited highlights. It is being experienced as it happens.


That immediacy has a double edge. On one hand, it allows for unprecedented access and transparency. On the other, it provides a constant stream of material that can be reinterpreted, clipped and redistributed without context.


A reflection in a window, a momentary visual artefact in a video feed, or even the way lighting behaves inside the spacecraft can quickly be reframed as suspicious. Once those clips are detached from their technical explanations, they take on a life of their own within certain online communities.


The speed at which this happens is key. Reaction no longer follows the event. It unfolds alongside it.


Scepticism in the Age of Algorithms

Flat Earth content does not exist in isolation. It is sustained by a broader culture of scepticism towards institutions, particularly those associated with government and large-scale scientific endeavour.


NASA, as both a symbol of authority and a source of complex, hard-to-verify information, naturally becomes a focal point. Artemis II, with its deep space trajectory and high visibility, fits neatly into that framework.


Social media platforms then amplify the effect. Content that challenges, contradicts or provokes tends to perform well, regardless of its factual basis. As a result, posts questioning the mission often gain traction not because they are persuasive, but because they are engaging.


This creates a distorted sense of scale. What is, in reality, a fringe viewpoint can appear far more prominent than it actually is.


The Broader Public Perspective

Outside of these pockets of scepticism, the response to Artemis II has been largely one of fascination and admiration. The mission has reignited interest in human spaceflight, particularly among audiences who have never experienced a live crewed journey beyond Earth orbit.


There is also a noticeable difference in tone compared to previous eras. The Apollo missions were moments of collective attention, where a single narrative dominated public consciousness. Artemis II exists in a far more fragmented environment, where multiple conversations unfold simultaneously.


In that landscape, it is entirely possible for celebration, curiosity and conspiracy to coexist without directly intersecting.


A Reflection of the Modern Media Landscape

The re-emergence of Flat Earth narratives during Artemis II is not an anomaly. It is part of a broader pattern that defines how major events are now experienced.


Every significant moment generates its own parallel discourse. One is grounded in reality, driven by science, engineering and exploration. The other is shaped by interpretation, scepticism and the mechanics of online engagement.


Artemis II, currently making its way back to Earth, sits at the centre of both.

The mission itself is a clear demonstration of human capability and technological progress. The conversation around it, however, reveals something different. It highlights how information is processed, challenged and reshaped in real time.


In that sense, Artemis II is not just a journey through space. It is a case study in how modern audiences navigate truth, trust and visibility in an increasingly complex digital world.

Current Most Read

Artemis II Returns From the Moon as Old Conspiracies Find New Life Online
Streamlining Small Business Operations for Maximum Efficiency
Posts Are Down, But Scrolling Isn’t: Are We Watching More and Sharing Less on Social Media?

The benefits of Google My Business

  • Writer: ITK Magazine
    ITK Magazine
  • Mar 19, 2024
  • 2 min read


Google on a mobile phone

Google My Business (GMB) is a free business tool that helps businesses of all sizes to create and maintain a listing on Google. GMB helps businesses appear in people’s searches and on Google Maps, meaning your business can attract new customers and share information. 


Within your Google listing, you can link to your social media profiles and your website and display any Google reviews your business has. You cannot disable Google reviews, which many see as a negative, but reviews show customers that your business is legitimate and can give them an insight into what you do. People trust what people say about a business more than what that business says about itself - a good review could influence whether a potential client parts with their money or not.


If you want to get the most out of your GMB listing, you need to make sure that you’ve given Google as many details about your business as you can. With more information, Google can better match your business to potential customers’ searches. To draw people’s eyes to your listing, you can even also images; these could be of staff serving customers within your business, infographics, menus, pictures of your office and more. According to Google, businesses that include photos within their GMB listing receive 42% more clicks for directions and 35% more clicks to their website. 


One great feature of GMB is that you can include recent post updates and any special offers your business may currently be running. Promoting offers is a great way to increase your website traffic and sales. 


The category your business falls under determines whether you’re eligible for GMB’s additional features, which are as follows:

  • Businesses that are heavily service-oriented can include a service menu and booking button

  • Restaurants and bars can upload their menus and add links for customers to place online orders and reservations

  • Small to medium-sized businesses can add a product catalogue

  • If you are a hotel, you can display your ‘star’ rating and list amenities available


If, after you’ve created your profile, you think you qualify for these additional features but you cannot see them as an option, you may have accidentally chosen the wrong category for your business; it’s worth double-checking your choices.


Maybe you offer free Wi-Fi or wheelchair access and want potential customers to know - you can include this, too. You may wish to mention that your business is led by women, for example.


Google My Business has a lot to offer, and it’s worth creating. Follow the link to start creating your free listing: https://www.google.com/intl/en_uk/business/

bottom of page