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Choosing Which UK City To Start Your First Business

Choosing Which UK City To Start Your First Business

27 May 2026

Toby Patrick

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When it comes to the UK economy at the moment, a lot of prospective owners are probably of the mind that it's not the best time to start a new business. But this isn’t the case across the board. Numerous industries are either experiencing steady, consistent growth or are thriving on the chaos and remaining unfazed, like companies operating within AI and technology spaces.



While the type of industry is no doubt a huge factor that can determine the success of a business, in many cases, a company's location is just as important. Where you choose to settle can be influenced by several factors, from the cost of operations, employee wage expectations, rent, and so much more.


London

The UK’s capital is naturally home to the headquarters of a lot of very successful businesses, but with London’s high business rates, employee wage expectations and rental costs, setting up there can be eye-watering for a small, start-up business. 


While some options a bit further out from the city might be more attractive in those aspects, it’s again dependent on the type of business you own. For example, a fashion retailer might thrive in London's city centre, as footfall, tourism, and overall population are higher than in any other major city. That being said, other areas can also be more attractive in terms of costs, such as a shopping centre in Essex and so forth.


It’s also worth noting that in 2023, the average turnover for a small business in London was just over 100,000, with 9% business growth.


Leeds

Known as one of the fastest-growing tech hubs in the North. Within the digital sector alone, there was a 125% growth above the national average, which screams new opportunities to start your own tech business here. Leeds is great for that area of business, but also holds the benefits of competitive business rates, much cheaper rental compared to southern areas, and you have the added advantage of being located in a skilled talent pool of university students, which allows you to build your company, train your business, and also offers affordable wages to begin with as you grow and enter a new market. 


Manchester

England's second city and capital of the north is an unsurprisingly hub for a range of industries, with a history of success in the textile industry, but in recent years it has boasted promising opportunities for creative media and fashion, which are both going through periods of consistent growth.


Not to mention that Mancunians love their nightlife, so that would also be a promising opportunity, even if the hospitality industry is struggling by and large, bars in Manchester are having more success, as people there are heading straight to Irish bars for a pint, music and vibes so it’s something to consider for hospitality start-ups.


Fashion, like other cities such as London, is at Manchester’s core, but like other industries, it’s very competitive; that’s why incorporating a creative media element would allow new businesses within this field to thrive there.


Manchester as a whole can be expensive, but there are places where you can find a real bargain for rental units, there are also pretty competitive. It’s also worth considering that in 2023, Manchester's average business turnover was just under £90,000, with 4% growth that year.


Liverpool

Liverpool is another northern powerhouse with potential in a variety of fields and opportunities for professional services, such as tech and cybersecurity. Though it’s still a major UK city, its economy is slightly smaller than that of Manchester, while still growing consistently, but, on the bright side, operating costs are also generally lower. 


There is an art to getting your foot in the door without being bled out in the first year on business rates and rent, so Liverpool is a great place to consider starting up. It might be an easier environment in which you can build your reputation, customer base, and make a name for yourself before expanding into other major cities.


Final Thoughts

When it comes to picking which city to start your start up it’s completely dependant on what industry you want to emerge into, what you can afford in terms of business rates, wage expectations and rent prices, as while you might not turn a profit in your first year or two, you don’t want to dig yourself into a hole that will burnout your business before you’ve even started.


The vast majority of cities tend to be tech and financial hubs, which just comes with the modern-day expectations and overall growth, but there are so many other industries that are also growing to consider, and choosing something you are passionate about can make individuals, whether it’s B2B or B2C, seem so much more inviting and interested in it compared to others.


Make sure you do your research in terms of growth within that industry in various locations over the last 5 to 10 years before setting up shop anywhere, as this will give a better insight into potential trends.


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The Myth of Multitasking: Why We’re Worse at It Than We Think

  • Writer: Paul Francis
    Paul Francis
  • Oct 8, 2025
  • 4 min read

For years, the ability to juggle multiple tasks at once has been worn like a badge of honour. The multitasker has been seen as the ideal modern worker: efficient, adaptable, unstoppable. In job interviews, it became a stock phrase of competence, “I’m great at multitasking.”


Man in green sweater looks surprised, surrounded by hands offering notebook, clock, phone, tablet, and documents; pink background.

But what if that skill we celebrate does not really exist? What if multitasking is not a sign of productivity at all, but a quiet drain on our focus, accuracy and wellbeing?


Cognitive science has been warning us about this for years. The uncomfortable truth is that our brains are not designed to do more than one demanding thing at a time. What feels like efficiency is usually a cycle of rapid task-switching, and it makes us worse at everything we are trying to achieve.


The Productivity Illusion

The word “multitasking” was borrowed from computer science in the 1960s to describe machines running several programs at once. When it was applied to people, the term carried the same optimistic promise: a smarter, faster way to work.


In reality, the human mind is less like a multi-core processor and more like a single-threaded machine. We can walk and talk simultaneously because those are routine physical actions. But when two tasks compete for the same part of the brain’s attention system, performance drops sharply.


Neuroscientist Earl Miller at MIT has spent years studying how attention works. “People think they’re multitasking,” he told NPR, “but they’re actually switching rapidly between tasks. Every switch comes with a cost.”


That cost is time. Studies at Stanford University found that heavy multitaskers perform worse on tests of attention, memory and task-switching than people who focus on one thing at a time. They are also more easily distracted and take longer to filter out irrelevant information.


The conclusion is simple: when we think we are saving time by doing several things at once, we are usually wasting it.


Man in a plank position on a rug, focused on a red laptop. Sunlit room with open curtains and a mug on the floor, relaxed atmosphere.

The Brain on Constant Switch Mode

Every time you change focus, your brain must reconfigure. Psychologists call this “switching cost.” It takes seconds, sometimes minutes, for the prefrontal cortex to fully adjust from one mental context to another.


Researchers at the University of California, Irvine, tracked office workers during a typical day. On average, they switched tasks every three minutes and took nearly twenty-three minutes to refocus after an interruption.


Even short disruptions create cognitive fatigue. The brain releases a small dose of dopamine with each new stimulus, rewarding novelty and making us crave more of it. This is why constant alerts and notifications feel addictive. They give the illusion of engagement while quietly draining mental energy.


Over time, this pattern reduces our capacity for deep, sustained thought. It becomes harder to read long texts, plan strategically, or hold complex ideas in mind without the urge to check something else.


The Culture of Busyness

If multitasking is so inefficient, why do we keep doing it?

Part of the answer lies in culture. Modern workplaces reward visibility as much as results. Being busy has become a symbol of worth, proof that we are in demand. Many employees feel obliged to appear constantly connected, replying instantly to messages, juggling meetings and tasks.


Technology amplifies that pressure. Email, messaging platforms, and social media have blurred the line between work and life, producing what researchers call “continuous partial attention.” We are present everywhere, but rarely fully focused anywhere.


The culture of busyness also has a psychological reward. Activity feels like progress, even when it is shallow. Checking off small tasks can create a false sense of achievement, masking the absence of meaningful progress on larger goals.


The Real Cost of Multitasking

The impact is measurable. Researchers at the University of London found that people who multitasked during cognitive tests experienced IQ score drops comparable to those seen after a sleepless night. Other studies link heavy multitasking to increased stress, reduced creativity and lower job satisfaction.


In sectors that rely on precision, the effects can be serious. Hospitals have studied the impact of constant interruptions on medical staff. Each distraction, even brief, increases the chance of clinical error. In aviation and manufacturing, divided attention can compromise safety.


Even in less critical environments, the loss is significant. A marketing team member who toggles between analytics dashboards, emails, and client chats may spend hours in fragmented effort, without ever achieving full flow.


Single Tasking and Deep Work

There is an alternative. Productivity researchers increasingly advocate what author Cal Newport calls “deep work”: focused, undistracted time devoted to a single complex task.

The method is simple but powerful. Work in concentrated blocks, silence alerts, and dedicate specific periods for email or admin. Organisations such as Microsoft Japan have experimented with this approach, reducing meeting time and encouraging uninterrupted work intervals. They reported measurable boosts in creativity and employee satisfaction.

Some companies now train staff in “attention management” rather than time management, helping people identify which tasks require full focus and which can be handled in the background.


The principle is not new. Writers, engineers, and scientists have long known that sustained attention is the foundation of quality. What is changing is that research now backs this instinct with hard data.


Learning to Focus Again

It is easy to blame technology, but the root of the problem is deeper. We have trained ourselves to equate motion with progress, speed with success. Relearning how to focus means rethinking what productivity looks like.


Start by reducing cognitive clutter. Limit open tabs. Schedule “focus hours.” Treat attention as a scarce resource, not a renewable one. And most importantly, accept that you cannot do everything at once, and that trying to do so often leads to doing nothing well.


When workers stop multitasking, they usually discover a paradox: by doing less, they accomplish more.


The Takeaway

Multitasking has become one of the great myths of modern life. It promises efficiency but delivers distraction. The science is clear: our brains are wired for focus, not fragmentation.

In the long run, productivity will not come from doing more things simultaneously, but from doing the right things sequentially, with care and concentration.


In a world that measures worth in speed and volume, the quiet skill of single-tasking might be the most valuable of all.

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