top of page
Success Starts with Choosing the Right Business for You

Success Starts with Choosing the Right Business for You

5 November 2025

Writer

Lance Cody-Valdez

Want your article or story on our site? Contact us here

Guy Fawkes, Dick Turpin and the Hidden Histories of York
The Lip King: We Need To Take Action On Unlicensed Practitioners
Streaming Fatigue – How Subscription Overload Is Changing the Way We Watch TV

Starting your own business isn’t just about finding an idea. It’s about finding the right idea for you. A business that fits your strengths, matches your lifestyle, and has genuine demand. Here’s how to make that decision with confidence.


Hand with red nails holds a sign saying "We are open" against a dark background. The mood is welcoming and professional.

TL;DR

●      Assess your skills, goals, and risk tolerance before picking a path.

●      Do light, fast market research to confirm there’s real interest.

●      Match your business model to your time, capital, and personality.

●      Use early tests to validate ideas before investing big.


Step 1: Start With Self-Assessment

Before you think about markets or models, turn inward. The best businesses begin with honest self-awareness.


Ask yourself:

●      What do I naturally enjoy doing — even when unpaid?

●      Which skills do people already pay me for?

●      How much time and money can I realistically invest in the first 90 days?

●      Do I prefer structure and systems, or creativity and freedom?


You can even use a quick tool like 16Personalities.com or the CareerExplorer.com assessment to identify what types of business fit your temperament and working style.


Step 2: Research the Market Before You Jump

A brilliant idea in your head isn’t enough — you need proof of interest. Market research doesn’t have to be complex; it just has to be deliberate.

●      Use Google Trends to see if interest in your niche is rising or fading.

●      Explore what customers are already saying on review platforms like Trustpilot.co.uk or Reed.co.uk for service-based businesses.

●      Browse niche forums and social groups to observe what problems people are still trying to solve.

●      Search product and pricing benchmarks to understand what healthy profit margins look like in your category.


Pro Tip: Don’t just research what’s trending — research what’s enduring. Markets shift fast, but consistent pain points (saving time, improving health, reducing stress, saving money) never disappear.


Step 3: Align Passion With Practicality

You’ll hear a lot of people say “follow your passion,” but smart entrepreneurs tweak that to: follow your validated passion.

To test viability:

  1. Write down three business ideas.



  2. For each, list your top three skills that support it.



  3. Identify who benefits and how you’d reach them.



  4. Pick one and run a two-week micro-test, such as selling a pre-order through Gumroad.com or a small pilot project.



If people pay you (even a little), that’s validation. If they only say, “great idea,” that’s a signal to pivot.


Step 4: Build a Decision Table

Use a structured comparison to narrow your options:

Factor

Low-Risk Service

E-Commerce

Consulting or Coaching

Startup Cost

Minimal (tools, time)

Medium (inventory)

Low to medium (marketing)

Time to Revenue

Fast

Moderate

Depends on clients

Skill Dependency

High

Moderate

Very high

Scalability

Limited

High

Moderate

Lifestyle Fit

Flexible

Operational

Relationship-based

There’s no single right answer — just the one that fits your season, skills, and goals.


Step 5: Test Your Decision

Before filing paperwork, validate with small, measurable actions:

●      Offer your service on a services or freelancer platform.

●      Launch a single-page test site.

●      Gather feedback with a simple form.

●      Track early customer responses with a spreadsheet.


Real feedback beats any spreadsheet forecast.


When Education Gives You an Edge

After entering the workforce, the option to further one’s education can seem impractical. However, if you want a deeper, more strategic foundation in business, one that strengthens your ability to plan, lead, and grow sustainably, check this out. It’s an online business degree built specifically for working adults who want to turn ambition into applied expertise while preparing to launch or scale a company.


This path gives you:

●      Structured business fundamentals that connect theory to real-world entrepreneurship, from finance and marketing to management and operations.

●      Access to experienced faculty and a diverse network of peers who share your goals, challenges, and entrepreneurial mindset.

●      Hands-on projects and simulations that mirror the decisions you’ll face as a founder, helping you practice before the stakes are high.

●      The confidence to make strategic, evidence-based business decisions rooted in solid principles, not guesswork.


Whether you’re starting your first venture or refining an existing one, this kind of education gives you both the credibility and clarity to navigate your next stage of growth.


Step 6: Seek Mentorship and Perspective

Even with solid research, no entrepreneur succeeds alone. Find people who have already walked the path you’re about to take.

●      Join your local Chamber of Commerce for credibility, connections, and community support for growth.

●      Attend small business meetups through platforms like Eventbrite.co.uk or Meetup.com.

●      Reach out to small business mentors through LinkedIn.com or accelerator programs in your area.


The best mentors won’t give you answers; they’ll help you ask better questions.


Quick Checklist: Are You Ready to Choose?

●      You’ve identified your top skills and resources.

●      You’ve researched at least 3 competitors and price ranges.

●      You’ve run a small validation test (paid or free).

●      You’ve confirmed your time and financial capacity.

●      You’ve connected with at least one mentor or local business network.


If you can tick all five, you’re not just dreaming,  you’re deciding.


Glossary

Validation: Proof that people will pay for what you offer.Business Model: The structure for how you create and capture value.Market Research: Data and feedback that confirm or deny demand.Scalability: How easily your business can grow without increasing costs equally.Mentorship: Guidance from experienced entrepreneurs who’ve navigated similar challenges.


Choosing the right business isn’t a one-time decision; it’s an evolving alignment between who you are, what people need, and where opportunities exist. Start small, stay honest, and keep learning. The right business doesn’t just fit your market; it fits your life.

Current Most Read

Success Starts with Choosing the Right Business for You
Guy Fawkes, Dick Turpin and the Hidden Histories of York
The Lip King: We Need To Take Action On Unlicensed Practitioners

The Quiet Return of Analogue Life: Why Board Games, Vinyl and Wargaming Are Making a Comeback

  • Writer: Paul Francis
    Paul Francis
  • Jul 31
  • 4 min read

On a damp Thursday evening in Barnsley, a group of friends gather around a table at a dedicated wargaming club filled with laughter, dice rolls, and the comforting thud of cardboard game boards. Several streets away, a shop specialising in vinyl records is preparing for its busiest weekend of the year and in a nearby hobby shop, hobbyists paint miniature soldiers for a tabletop battle set in the distant future. None of it is digital, and none of it is accidental.


Board game setup of Terraforming Mars, featuring a hexagonal board with colored pieces, cards, and tracks. The theme is space exploration.
A game of Terraforming Mars

Across the UK and much of the world, there is a growing cultural shift. People are quietly turning away from screens and rediscovering the tactile joys of the physical world. Board games, vinyl records, typewriters, film cameras, and even wargaming are experiencing a boom. For many, this return to analogue is not about rejecting technology completely, but about regaining a sense of connection, community, and control.


Rolling the Dice Again

Board games are one of the clearest success stories of this analogue revival. Once dismissed as the preserve of children and rainy-day entertainment, modern board games are booming. Strategic, cooperative, competitive, and creative titles now line the shelves of dedicated board game cafés and independent shops. Global hits like Catan, Wingspan, and Ticket to Ride have helped reshape the market, while indie publishers have brought fresh storytelling and art into play.


In Germany, often considered the spiritual home of board games, more than 50 million are sold each year. In the UK, the market is growing by between 5 and 10 per cent annually. And crucially, it is not just families playing, it is adults in their twenties, thirties and forties, eager for face-to-face interaction after years of online-only living.


"People are craving social experiences again," says Sarah, co-owner of a Leeds board game café. "You sit at a table with real people, make eye contact, laugh, and compete. You can't get that from a screen."


Spinning Back to Vinyl

Vinyl records, too, are having their moment. In 2024, vinyl sales in the UK reached over 6.7 million units, a level not seen in more than three decades. Gen Z, often thought of as digitally native, is leading much of the charge. Nearly 40 per cent of Gen Z adults say they have bought a vinyl record in the past year.


For many, vinyl is not just about sound. It is about ritual, the physical act of placing a record on a turntable, flipping it halfway through, and admiring the artwork. It is music with weight and presence.

“Streaming is convenient, but it’s passive,” says 22-year-old Owen from Manchester. “With vinyl, I feel like I’m really listening. Plus, it looks great on the shelf.”


The appeal is emotional as much as practical. Vinyl offers a connection to the past, a sense of owning something tangible in a digital world full of fleeting playlists and lost files. Record Store Day has become a cultural event, and vinyl is once again a staple in major retailers like HMV and John Lewis.


The Rise of Wargaming Clubs

Perhaps more surprising is the quiet resurgence of tabletop wargaming, a hobby long seen as niche. Games like Warhammer 40,000, Bolt Action, and Star Wars: Legion are seeing renewed interest. Wargaming combines strategy, creativity, and social interaction, and local clubs across the UK are reporting increased attendance.


Miniature battle scene on tabletop with terrain, trees, and buildings. Colorful figurines engaged in strategic play. Shelves of board games in background.

"We’ve seen a huge influx of new players since the lockdowns eased," says Paul, organiser of a long-running wargaming club in Doncaster. "People are looking for hobbies that get them out of the house and let them be creative and sociable again. Wargaming ticks all those boxes."

Many returning players cite nostalgia, often having played as teenagers. Others are completely new, drawn in by detailed models, expansive universes, and a slower, more hands-on hobby than gaming on a console.


Social media has helped create vibrant communities, with Instagram feeds full of hand-painted miniatures and YouTube tutorials offering guidance for newcomers. But the core of the hobby remains deeply analogue, with brushes, paint pots, and battles fought on felt-covered tables with measuring tape and imagination.


A Desire for the Tangible

So what is driving all this?

Part of it is digital fatigue. After years of Zoom calls, remote work, and scrolling through social media, many people are actively seeking experiences that feel more present. Board games and vinyl demand attention. Wargaming and model-building take time and patience. There is satisfaction in doing things with your hands, and a mental break in slowing down.


There is also a strong current of nostalgia. Even younger generations are embracing retro objects they never grew up with. Film cameras, cassettes, and typewriters are being used not for irony, but for authenticity. These items offer a sense of permanence and identity in a fast-changing digital landscape.


Finally, it is about community. Whether through gaming clubs, record shops, or hobby groups, people are coming together again. These are spaces where strangers become friends, where conversation happens face-to-face, and where the pace of life is just a little bit slower.


Not Anti-Tech, Just Pro-Choice

None of these signals a full rejection of technology. Most of these communities still have a strong online presence. Events are organised through Facebook groups, collections are shared on Reddit, and tutorials are watched on YouTube.


But the analogue revival is a reminder that digital convenience is not always enough. In an era when everything is streamed, downloaded, or delivered instantly, there is a growing appreciation for the physical, the deliberate, and the meaningful.


Whether it is dropping a needle on a record, placing a game piece on a board, or rolling dice in a miniature war, people are rediscovering what it means to feel present.

And in doing so, they are quietly building a future that borrows the best of the past.

bottom of page