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The Significance of Team Building and Staff Bonding

  • Writer: Gregory Devine
    Gregory Devine
  • Oct 23, 2023
  • 3 min read

Team Bonding

Working away from home whilst at university means I often don’t really know what’s going on at the office. As with any workplace, colleagues come and go but I never really get a chance to say goodbye to the people leaving us or hello to any new recruits. Last month’s staff bonding event gave me the perfect opportunity.


The last time I’d seen anyone from work was Christmas, we were in September so it’s fair to say it had been some time. For those unaware I started at Novus on placement for my T-Level qualification and was then offered a part-time role here at ITK. One of my favorite parts of the placement was being back in the workplace. The relationships you form with your colleagues I think are vital to being productive and making work enjoyable. I can be a big driving force behind the team if everybody gets along. Of course, not everybody will get along in the workplace but especially in small businesses, I think it’s so important to have a good relationship with your colleagues.


For our last staff Team Building night out, we truly had a bit of everything. We started off with a fabulous meal at Doncaster’s Relish Bar and Grill. This gave me a great opportunity to catch up with everyone. After going from seeing the team at least two days a week to seeing them twice a year there was plenty to talk about. It also gave me a great opportunity to meet the new members of the team. I say new but in truth, they’d been here a while now I’d just not had the opportunity to see anybody yet in 2023. For anybody wondering, I had a Seafood linguine which tasted just as delicious as it sounded.


After the meal, we split into two teams and headed for an escape room challenge. I love escape rooms; they really do force people out of their shells. Working as a team to piece all the clues together requires many different skills that whilst we might not have had individually, we did have as a team. When you finally crack the clue and unlock the next part that’s very rewarding, even if it’s not that meaningful, it’s fun. Escape Rooms in my opinion are the ultimate bonding exercise. They aren’t age restricting so those on placement or apprenticeships can still join in. They force you to communicate with people you might not have outside that room. Even those who are shy will find themselves joining in one room where there are not too many people. It's a lot less daunting than talking to a big group.


My group didn’t manage to escape but Novus and ITK boss Brett did manage to escape leading to his ever-gracious victory celebrations. Afterward, we headed to the local Wetherspoons for a quick drink and continued our conversations. Being able to catch up with my colleagues and tell them all about my university experience was great. Before I went to university, I spent a lot of time in the Novus office talking about how much I couldn’t wait to go so being able to finally talk about things that had happened felt really good personally.


This is why having these staff bonding events is so important. The post-covid business won’t have everybody in the office every day. People will work from home or maybe work different days with other people even in small businesses. Without your staff you won’t be successful so keeping staff morale high alongside a sense of being part of a team I personally think is so valuable to your business.


Is the Thunderbolts marketing a SPOILER?

Is the Thunderbolts marketing a SPOILER?

14 May 2025

Ellie Waiton

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If you know me, you know I love a good Marvel film. 


So when news broke about the recent title change for the upcoming Thunderbolts movie, I had to dive into it.

 

Let’s talk about the marketing behind this move and why it has fans split.



From Thunderbolts* to The New Avengers

Originally, the film was listed with a temporary title: Thunderbolts, a name familiar to Marvel fans who know it represents a team of anti-heroes and morally grey characters. 


But recently, the title was updated to The New Avengers, and yes, that asterisk was intentional. 


It allowed Marvel to keep the placeholder flexible and change it later. 

Now, it’s been changed, and people have noticed.



A smart marketing move?

Personally, I think this was a clever marketing strategy. 


By dropping such a loaded title change, Marvel ensured that people would be talking, and they are. This shift has sparked online conversation, speculation, and fan theories. 


The name “The New Avengers” instantly brings weight, suggesting a new chapter and possibly a merging of characters from different corners of the MCU. 


It builds excitement and keeps the buzz going.



Or a spoiler too soon?

However, not everyone is thrilled. 


Some fans feel the title gives away too much and spoils what could have been a major reveal in the film. 


If you’re someone who avoids trailers and rumours to go into a movie fresh, this kind of update might feel like it ruins the surprise.


Two animated characters, a serious blonde woman in a green jacket and a stern man with long hair in a black armored suit, stand together.


My take

While I get why spoiler-averse fans are frustrated, 


I also think the backlash might be a little overblown. 


The title change suggests a direction but doesn’t necessarily give away the how or why. In a cinematic universe this complex, a name alone rarely tells the full story.


In the end, I’d call this a bold and calculated move by Marvel, one that got people talking, and that’s what great marketing often aims to do.


What do you think? Was this a smart strategy or a spoiler misstep?



What do you think?

  • Genius Marketing

  • Spoiler Disaster


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