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17/12/20

Brett Riley-Tomlinson

black coffee in a cup on a desk

Every working hour we toil away, creating posts for our clients. We’re constantly asked how we manage to come up with new content all the time, and how we manage to keep up with news and trends across so many sectors. The truth is, no matter how creative you are, there are only so many ways you can say the same thing. Utilising hot topics that relate to your business won’t just help you to create content, it will also provide you with more organic reach and engagement.


If you think of how many news channels and papers there are across the UK alone, trying to keep up with them would be impossible. This is where Google Alerts comes in. When you set a Google Alert for a specific subject, Google will routinely crawl the internet for news items and recently-published content related to that subject. It’s down to you to refine these results so that they’re relevant to your business, but for the few hours it takes to do this, you will benefit from endless inspiration and useful content.


All you need is a Google account; type ‘Google Alerts’ into the search bar and you will be guided through it.


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Then it’s simply a case of regularly reading through the alerts and selecting the ones most relevant to you. I normally receive mine at around 10am; I wake up, complete my morning routine, read my emails and address urgent tasks - by the time I’ve done this, I’m ready to do some reading and writing.

Once you’ve read three or four articles written by different people on the same subject, you begin to form your own thoughts and opinions. Simply get these down on paper/screen and, before you know it, you’ll have written your own article to publish on your website. This same piece can be chopped up to provide ‘hot topic’ posts for your social media (make sure to link back to the article itself on your site in these posts).

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