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The role SEO should play on your website

If you’re a business owner with a website, you’ve likely been told that SEO should be part of your marketing strategy. Online businesses rely heavily on it to increase their brands’ visibility.



SEO logo on a white background

In today’s world, where consumers rely heavily on search engines to help them find anything and everything on the internet, SEO can play a vital role in attracting more visitors. However, if you’re relatively new to digital marketing and you’re not familiar with the intricacies of SEO, you might be convinced that it’s not worth your time or money.

In this short guide, we’ll go over what SEO is, why it’s important, and what role it can play in your website’s visibility.

What is SEO?

SEO, also known as Search Engine Optimization, is a set of rules that help optimise your website, so that it achieves a higher ranking on SERPs (search engine result pages). It is the practice of increasing a brand’s exposure and visibility, so that its accompanying website attracts more traffic.

Why is SEO important?

In today’s competitive online market, millions of users consult search engines to find answers to their questions. Many of these users could be your potential customers. SEO helps you target them.

Because thousands of rival businesses will also be offering their products and services to these customers, you need a competitive edge. This involves ranking highly in your potential clients’ search results.

A well-executed SEO strategy not only increases your website’s visibility, it also ensures that your website is found by people looking for what you offer. It helps to create a steady flow of traffic (website visitors) and converts prospects into paying customers, which results in more sales.

62% of consumers like to get help from a search engine when they want to learn about new businesses. Moreover, 41% use them when they’re ready to buy.

Considering how often people use a search engine to find a solution to their question, this presents a massive opportunity. SEO helps them find your site easily.

Today’s consumers have a wealth of helpful resources at their fingertips; they can investigate their options before making a purchasing decision. By creating informative and valuable content filled with the search terms your customers are likely to use when consulting Google, you can signpost them to your site during the research phase.

SEO gets more clicks than PPC

On any search engine results page, PPC (pay-per-click) ads appear above organic rankings. However, 72% of online visitors are less likely to click on adverts compared to sites that have been ranked organically. People trust Google’s algorithm and know that advertisers are paying good money to earn the higher spots; this is probably why they choose to visit pages the search engine has determined to be the best.

With a focus on SEO, you can get more clicks to your website without having to spend a single penny.

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