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The Dead Internet Theory – Why Some Believe the Web is No Longer Alive

The Dead Internet Theory – Why Some Believe the Web is No Longer Alive

28 August 2025

Paul Francis

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The internet has long been described as a “living” network, a chaotic digital ecosystem buzzing with human creativity. But what if much of it was not alive at all? That is the provocative claim of the Dead Internet Theory, a fringe yet increasingly discussed idea that suggests bots and algorithms have quietly replaced human users across much of the web.


A hooded figure stands in a dim room, filled with tangled wires and old computers. Blue glowing screen with code, creating a mysterious vibe.

Where Did the Dead Internet Theory Come From?

The phrase first gained traction in the early 2020s on forums such as 4chan and later spread into wider digital culture. Proponents argue that somewhere around 2016 to 2017, the internet changed. They claim that organic human activity began to fade, replaced by a flood of automated bots, recycled content, and AI-generated material.


The Dead Internet Theory taps into broader concerns about the authenticity of online life. With so much engagement driven by algorithms, sponsored posts, and artificially boosted accounts, some began to ask: how much of the internet is really us?


The Link to Platforms Like Twitch

The recent revelations from Twitch, where bot purges caused a near-quarter drop in viewership, have given the theory new attention. For believers, it is proof that a large share of online activity is synthetic. If one of the internet’s most interactive platforms was propped up by artificial viewers, what does that say about the wider digital landscape?


The fear is that what looks like a bustling, vibrant network may in reality be sustained by smoke and mirrors.


How Bots Shape the Web

Bots are not inherently malicious. They can automate useful tasks such as indexing websites for search engines or scanning for cybersecurity threats. But the line between helpful automation and manipulative deception is thin. On social media, bots can inflate follower counts, sway political discourse, or amplify viral trends. On streaming platforms, they can make creators appear far more popular than they really are.


As artificial intelligence tools advance, bots are becoming harder to spot. Entire conversations, articles, or even video content can now be generated without a human in the loop. To the casual user, it may be impossible to tell the difference.


Critics of the Theory

Not everyone buys the Dead Internet Theory. Skeptics argue that while bots and algorithms are undeniably widespread, the idea that the internet is “dead” is more paranoia than reality. They suggest the theory reflects a cultural unease about how digital spaces are evolving, rather than evidence of a literal takeover.


Indeed, internet use is at record highs, and platforms continue to see strong human participation. For many, the web feels more alive than ever — but it is also noisier, more commercialised, and more curated by algorithms.


Why It Resonates

Despite criticism, the theory strikes a chord because it captures something many feel: that the online world has become less authentic. Whether it is influencer marketing that feels staged, news feeds shaped by opaque algorithms, or “viral” trends that turn out to be manufactured, the sense of the internet as a wild frontier of creativity has faded.


The Dead Internet Theory may not be literally true, but it reflects a very real anxiety — that in chasing scale, profit, and engagement, the internet has lost some of its human soul.


Looking Ahead

The Twitch bot purge has put questions of authenticity back in the spotlight. As more platforms confront inflated numbers and AI-driven content, debates around what is “real” online will only intensify.


Whether or not the internet is “dead”, the theory highlights the need for transparency. As users, we crave connection to other humans — not to machines pretending to be them. The future of the internet may hinge on how platforms, regulators, and communities choose to preserve that human core.

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How to use ChatGPT to perfect your skincare routine

  • Writer: Ellie Waiton
    Ellie Waiton
  • Mar 4
  • 2 min read
close up of a woman's face

ChatGPT can be a great tool for refining your skincare routine by providing personalized recommendations based on your skin type and budget. Here’s how you can use it to find the best products for your needs.


Steps to Follow


1. Open ChatGPT


Start by accessing ChatGPT through your preferred device. Whether on a phone, tablet, or computer, you can easily begin your skincare journey with just a few clicks.


2. Enter Your Skin Type


To get tailored recommendations, provide information about your skin type. You can specify:


Oily, Dry, Combination


Acne-prone (and what types of acne you experience, such as blackheads, cystic, or hormonal breakouts)


3. Enter Your Budget


Skincare doesn’t have to break the bank. Let ChatGPT know how much you’re willing to spend so it can suggest products that fit within your budget.


4. Specify Your Location


Where you live can impact the availability of skincare products. By letting ChatGPT know your location, it can recommend products that are easily accessible in your area. Whether you prefer shopping in local stores, pharmacies, or online retailers, this helps you find options that you can purchase with ease.


5. Ask for Skincare Recommendations


Once you’ve provided your skin type, budget, and location, ask ChatGPT for specific product recommendations. You can request:


Face Wash


Moisturizer


Sunscreen (SPF)


Toner


Serums and treatments


Any other skincare essentials


6. Keep Coming Back for Advice


One of the best things about ChatGPT is that you can always return for more support. If your skin changes or you want to update your routine, simply ask for new recommendations.


My Experience


After struggling with my skin for so long, I turned to ChatGPT, and it helped me tremendously. I was able to get product recommendations that suited my skin type, budget, and availability in my area without having to do hours of research. If you’re looking for a simple and personalized approach to skincare, give it a try!


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