The Dead Internet Theory – Why Some Believe the Web is No Longer Alive

28 August 2025

Paul Francis

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The internet has long been described as a “living” network, a chaotic digital ecosystem buzzing with human creativity. But what if much of it was not alive at all? That is the provocative claim of the Dead Internet Theory, a fringe yet increasingly discussed idea that suggests bots and algorithms have quietly replaced human users across much of the web.

A hooded figure stands in a dim room, filled with tangled wires and old computers. Blue glowing screen with code, creating a mysterious vibe.

Where Did the Dead Internet Theory Come From?

The phrase first gained traction in the early 2020s on forums such as 4chan and later spread into wider digital culture. Proponents argue that somewhere around 2016 to 2017, the internet changed. They claim that organic human activity began to fade, replaced by a flood of automated bots, recycled content, and AI-generated material.

The Dead Internet Theory taps into broader concerns about the authenticity of online life. With so much engagement driven by algorithms, sponsored posts, and artificially boosted accounts, some began to ask: how much of the internet is really us?

The Link to Platforms Like Twitch

The recent revelations from Twitch, where bot purges caused a near-quarter drop in viewership, have given the theory new attention. For believers, it is proof that a large share of online activity is synthetic. If one of the internet’s most interactive platforms was propped up by artificial viewers, what does that say about the wider digital landscape?

The fear is that what looks like a bustling, vibrant network may in reality be sustained by smoke and mirrors.

How Bots Shape the Web

Bots are not inherently malicious. They can automate useful tasks such as indexing websites for search engines or scanning for cybersecurity threats. But the line between helpful automation and manipulative deception is thin. On social media, bots can inflate follower counts, sway political discourse, or amplify viral trends. On streaming platforms, they can make creators appear far more popular than they really are.

As artificial intelligence tools advance, bots are becoming harder to spot. Entire conversations, articles, or even video content can now be generated without a human in the loop. To the casual user, it may be impossible to tell the difference.

Critics of the Theory

Not everyone buys the Dead Internet Theory. Skeptics argue that while bots and algorithms are undeniably widespread, the idea that the internet is “dead” is more paranoia than reality. They suggest the theory reflects a cultural unease about how digital spaces are evolving, rather than evidence of a literal takeover.

Indeed, internet use is at record highs, and platforms continue to see strong human participation. For many, the web feels more alive than ever — but it is also noisier, more commercialised, and more curated by algorithms.

Why It Resonates

Despite criticism, the theory strikes a chord because it captures something many feel: that the online world has become less authentic. Whether it is influencer marketing that feels staged, news feeds shaped by opaque algorithms, or “viral” trends that turn out to be manufactured, the sense of the internet as a wild frontier of creativity has faded.

The Dead Internet Theory may not be literally true, but it reflects a very real anxiety — that in chasing scale, profit, and engagement, the internet has lost some of its human soul.

Looking Ahead

The Twitch bot purge has put questions of authenticity back in the spotlight. As more platforms confront inflated numbers and AI-driven content, debates around what is “real” online will only intensify.

Whether or not the internet is “dead”, the theory highlights the need for transparency. As users, we crave connection to other humans — not to machines pretending to be them. The future of the internet may hinge on how platforms, regulators, and communities choose to preserve that human core.

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WrestleMania 41: A Night of Glory, Grievances, and Ghosts of the Great One

Paul Francis
Apr 23
4 min read

Cheers and Chants, Boos and Tweets: The Verdict is In

WrestleMania 41 came, saw, and - depending on who you ask - either conquered expectations or crumbled beneath the weight of its own spectacle.

Crowd fills a brightly lit arena for WrestleMania. Large stage and ring centered, vibrant colors, excitement in the air. — Image of Wresltemania 32 by Miguel Discart from Bruxelles, Belgique

Fans around the world were quick to voice their thoughts, and they weren't shy about it. Social media was ablaze the moment the lights dimmed in Las Vegas' Allegiant Stadium. From historic highs like John Cena’s record-breaking win to eyebrow-raising absences (we're looking at you, Rock), the WWE Universe had plenty to celebrate - and criticise.

Some called it the most emotionally charged 'Mania in years, others dubbed it overbooked chaos wrapped in celebrity fluff. Either way, WrestleMania did what it always does: dominate the cultural conversation.

What Is WrestleMania, Anyway?

Wrestler Cody in ornate gold and blue costume kneels, smiling with bright lights behind. Energetic mood, gold eagle shoulder decoration. — Photo by Diego Serrano

WrestleMania isn’t just a wrestling event - it’s the wrestling event. Dubbed the “Grandest Stage of Them All,” it’s WWE’s annual Super Bowl, Oscars, and rock concert rolled into one.

Since its debut in 1985, WrestleMania has been the launchpad for legends, dream matches, and moments that define eras. Who can forget Hulk Hogan slamming Andre the Giant at WrestleMania III? Or Shawn Michaels' emotional farewell at XXVI? More recently, Sasha Banks and Bianca Belair made history in 2021, lit up the world with representation and power.

In essence, WrestleMania is where the myths of pro wrestling are born.

WrestleMania 41: The Good, the Bad, and the Confusing

The Good?

John Cena’s 17th World Championship had the crowd exploding. History was made, and even sceptics had to admit - it was a goosebumps moment.
CM Punk’s return to the WrestleMania main event, complete with tears backstage and emotional callbacks, reminded fans why he’s one of the most compelling figures in wrestling.
Dominik Mysterio unexpectedly won fans over with his Intercontinental Title victory - perhaps turning a new page with the WWE Universe.
And perhaps the biggest surprise of all: TNA World Champion Joe Hendry making his WrestleMania debut against Randy Orton. While the match was relatively short, it became one of the most talked-about moments of the night. The crowd sang Hendry’s entrance theme in full twice, and the "Say His Name and He Appears" catchphrase rang through the stadium like a battle cry. Hendry lost the match to Orton, but it hardly mattered. In that moment, he arrived. The crossover moment was unexpected, refreshing, and hinted at WWE’s increasingly open door to the wider wrestling world.

The Bad?

Matches like Jey Uso vs. Gunther felt rushed and disjointed, leaving fans scratching their heads.
Becky Lynch’s surprise tag title win (replacing Bayley last-minute) drew ire from fans who saw it as behind-the-scenes politicking.
Travis Scott’s heavy involvement in the event’s climax had some fans wondering if the show had veered too far into pop culture stunt casting.

But all of this paled in comparison to the elephant in the ring...

Where Was The Rock?

Heading into WrestleMania 41, the anticipation of a clash-or at least an appearance-from Dwayne “The Rock” Johnson had been built up for months. From his involvement in earlier segments, to backstage teases, to his apparent alignment with The Bloodline… fans were ready. The table was set.

Then he didn’t show.

The reaction? Volcanic.

On Twitter (now "X"), #WhereIsTheRock trended before the show even ended. Fans speculated everything from creative disputes to last-minute schedule conflicts. Some believed The Rock opted out to allow Cena the spotlight, as later confirmed in interviews, but that explanation didn’t sit well with many who had bought into the storylines building to a showdown.

More than just a missed cameo, The Rock’s absence left a gaping hole in the narrative. Story arcs were left dangling, tensions unresolved. And while Cena’s record-breaking moment was monumental, a large segment of the audience couldn’t shake the feeling of what could have been.

Fan Voices: Mixed But Passionate

“Cena breaking Flair’s record was incredible. But The Rock going ghost? It’s like watching Avengers: Endgame without Iron Man.” — @HeelTurnTim

“WrestleMania is about moments, and this one had a few. But it also had a few missed ones that sting more than they should.” — Reddit user ‘SuplexSavage’

“Punk crying backstage, Cena rewriting history… yeah, I’ll remember this one for a while. Just wish The Rock hadn’t vanished.” — @WrestleMama

“Joe Hendry at WrestleMania singing with the crowd? I didn’t have that on my 2025 bingo card. TNA just got a whole lot more eyes on them.” — @VoiceOfKayfabe

Final Bell: Legacy in the Balance

WrestleMania 41 will be remembered - no question about it. Whether as a triumphant milestone or a missed opportunity depends on where you were sitting, and maybe who your favourite is.

It was a reminder that pro wrestling isn’t just about who wins the match, but who shows up at all.

And next year? Well, let’s just say fans will be watching the horizon for one very famous eyebrow to finally raise again.